I-Disney yeNkcazo yeNkampani yeNkcazo yiMfomula oyingqayizivele yoMsunguli oyingqayizivele
Ukongeza kwisitatimende somsebenzi wee-corporate, iipaki zeempendulo ze-Disney zinomgaqo-mission owenziwe ngokukodwa kubasebenzi abasebenza kwelinye lale "ndawo evuya kakhulu emhlabeni." Isitatimende sentlanganiso yepaki ye-Disney:
"Senza ulonwabo ngokubonelela ngokufanelekileyo kwizinto zokuzonwabisa kubantu abaneminyaka yonke indawo."
Ngomnqweno wokudala ixesha elifanayo lomlingo owendwendwe ngamava kwiipaki zeeDisney, izitolo zeDisney zinomgaqo-mshoni ofana nawo, abawubhekisela kuwo ngokuthi "umbono" wabo ... (Nceda, hamba phansi ukuya ngasezantsi iphepha elongezelelweyo malunga neentetho zeemishini zabathengisi bezingane.)
"Yenza amaxesha omlingo kwiindwendwe zezobudala."
Iimpembelelo zokuqala kwiWalt Disney ezithintele uMbutho weMishini, iMbono, kunye nemilinganiselo
Abanye basenokuthi ubuntwaneni bukaWalt Disney buyi-setup yobuhlungu obungasemva. Kungenzeka ukuba ihambe ngendlela elula, kodwa kunoko, uWalt waphenduka umonakalo kwiidrama ezithandwayo kunye nezithintelo zokungabikho.
Njengomzila weMickey efihliweyo, ukuhlola imbono kaWalt, ixabiso kunye nefilosofi yoshishino jikelele kukufumanisa iimpembelelo ezinzulu zobomi bokuqala bukaWalt, ezinye zazo azizange zibe yinto ebonakalayo ye-movie. Ezi ntsholongwane zakuqala zabantwana zi:
- I-Disney Critters - UWal wathola italente yakhe yokubonisa kunye nothando lwakhe lwezilwanyana ezikhulayo epulazini eMarceline, MO
- Ukuqaphela Ukudala Indawo Enomdla Kakhulu Ehlabathini - Ubaba kaWalt wayenobundlobongela kwaye wabetha abantwana bakhe rhoqo ngeshintsho. Kuthiwa uWalt wafumana indawo yakhe eyonwabileyo xa ebalekele kwilizwe lemifanekiso yakhe.
- I-Workaholism nefuna iNkokheli yobuNkokheli - Intsapho yakwaDisney yafuduka esuka kwifama iya kwiSixeko saseKansas. U-Walt wacinyanzeliswa ukuba athengise imidwebo kunye nezilwanyana awayebathandayo kwindlela yokubhala ephepheni kangangokuthi wayesebenzela ixesha elikhulu lexesha lokukhulula ebuntwaneni bakhe, ngaphambi nangemva kwesikolo nakwiempelaveki.
- Ubalekele kwiLizwe loMcinge wakho - Disney njengomfundi ohluphekileyo kuba esikhundleni sokunaka ingqalelo kwiklasi, wayelahlekile kwimidwebo yakhe.
- Ukunyuka okungakumbi - U-Walt wabamba ipasipoti yakhe ukuba ajoyine umkhosi, kodwa walahlwa. Kunoko, waqeqesha ukuba aqhube iMibulance Red Cross kwaye akazange 'aphunyuke' eParis ade emva kokulwa kwempi. (Ngokuqinisekileyo, ngexesha lokuqeqesha ukuba abe ngumqhubi we-ambulensi, uWalt wayenomhlobo noRay Kroc , oza kuba ngumsebenzisane noMcDonald.
Ngexesha elithile ebomini bukaWalt Disney, wayeka ukuthonywa waza waqala ukuba nguMnxeba. UWalt wafunda ezi zifundo zobunkokeli kwimisebenzi yakhe yokurhweba, kwaye inkampani awayifumene isenelwa ngamava akhe.
- I-Business Works Best xa Bonke Abantu Benza Oko Benza Okulungileyo - I- Disney lore ineyokuba Ub Iwerks wayengumculi ongcono ngakumbi kunoWalt. Ngoko xa uWalt ebuza u-Ub ukuba asebenze naye, ikhulule uWalt ukuba abe yindoda engumbonisi wembono kunye nomncinci wecandelo elenziwe ngumculi ophele ixesha elide.
- Yazi Iimpawu Zakho - Inkampani yakhe yokuqala, iiRaugh-O-Gram IiFilimi zaphuma kwishishini, zikhokelela uWalt ukuba agqibe ukuba wayengengomntu oshishino. Ngenxa yalolu phiko, uWalt wabuza umzalwana wakhe wasebhanki uRoy ukuba abe ngumlingani wakhe, mhlawumbi walondoloza i-Disney Brothers Studio ekungenakwenzeka okunye.
- Gcina iiGates zivaliwe Ngoko abaCritters bakhuselekile - UWal ulahlekelwe amalungelo ku-Oswald weLucky Rabbit kuCharles Mintz, kwaye wafunda isifundo esibalulekileyo malunga namalungelo wobunikazi, awafake isicelo kwiimpawu zokuthengisa, iikopi kunye nezivumelwano zelayisenisi kwixesha elizayo. Kwakuyixesha eligqibeleleyo likaWalt ukuze afunde le sifundo kuba uMickey Mouse wayeza kuzalwa.
- Ukusebenza kweMickey Mouse - Njengoko ilizwi lisithi, "Yonke yaqala nge mouse," okufuneka ibe yisikhumbuzo sokuba singathathi izinto ngokubalulekileyo. U-Anecdotally Walt ukhohliwe eli mpe mbelelo kakhulu xa ejongana nabasebenzi bakhe.
Ukwandisa uMlingo
Xa izitolo ze-Disney zaqala ngo-1987, zazincipha ngokuphathelele ukudala amava asebenzisane nabaxhasi . Kuxelwa ukuba umsekeli we-Apple uSteve Jobs wafunda kwaye wavakashela ii-Disney Stores njengoko wayengumklamo weComputer Store. Kodwa njengokuba iminikelo yetheknoloji yokuthengisa ithe yakhula, umlingo we-Disney Store ukudibanisa waba yinto ekhethekileyo.
Ngenxa yokuphazamiseka kweentengiso zokuthengisa iimpahla ze-Apple, i-Disney Stores ilahlekelwe ngokukhawuleza. Ngexesha elithile phakathi kuka-2011 no-2012, iitafile zaphenduka, kwaye zaziyiinkampani zenkampani ze-Disney ezazifunda kunye nokutyelela ii-Apple zokuthengisa iimveliso malunga neendlela zokuphinda zibandakanye abathengi be-Disney Store kwizinga eliphezulu.
Ukuqulunqwa kwamagcino eDisney "okuqhelekileyo" kwanamhlanje kubandakanya oku:
- I-Pixie Dust Trail - umzila ohlaza okwesibhakabhaka kwivenkile ekhokelela 'kwizinto ezizodwa.'
- Ukuxoxa ngabavakalisi - Iindawo kwiindawo zokuThengwa kweDisney apho amalungu e-Disney Store alahliwe afunda amabali aseDisney eDisney kwiindwendwe zeevenkile zamaxesha onke mahhala.
- Disney Princess Neighborhood & Disney I-Princess Castle - Dlala indawo apho incinci yeendwendwe ze-Disney ingaba yinxalenye ye-Disney Princess yamaphulo.
- I-Disney Store Theater - ekupheleni kwe-Pixie Dust trail, le ndawo ineelayibrari enkulu yevidiyo yama-movie akwa-Disney angabonwa kwi-90 "yeskrini esicacileyo. Imicimbi kunye nemisebenzi yentsapho nayo iyenzeka kule ndawo.