Ukudala i-Marketing Marketing

Iikhonkoni, iMincintiswano, kunye neeSampuli Ukuthengisa kwiBhizinisi

Ingxelo yokuThuthukiswa kweNkcazo ye-Promo Magazine ibonakalise ukuba ukuthengiswa kweentengiso kwakuyinxalenye yesicwangciso sobhengezo esiphezulu se-two-thirds kuzo zonke iifemu. Umgca udibanisa phakathi kohlahlo lwabiwo-mali kunye nokukhushulwa. Oku kubonakalisa umgangatho onamandla wamashishini afaka ukuthengiswa kwentengiso kwi-bhajethi yabo yokuthengisa.

UkuThengiswa kweNtengiso

Ukuthengiswa kwephromoshini yikhishino lokuthengisa elenzelwe ukukhuthaza umthengi ukuba athathe isinyathelo kwisigqibo sokuthenga.

Ukuthengiswa kokuphromotha yinkqubo equka izikhuthazo ezahlukahlukeneyo zokuthenga ezifana:

• Imincintiswano: Sonke sinandipha ukufumana into ekhululekile. Iingqungquthela zinikeza isithuthi esityekisayo kwi-shishini elincinci ukufumana abathengi abatsha kunye nokwenza ulwazi. Awudingi ukuqhuba i-dollar-dollar giveaway njengePepsi, nje umvuzo oxabisekileyo kwi- market target .
• Iibhondi: Ngokutsho kweCMS, i-ejenti ehamba phambili yokukhangela isigqebhezana, abathengisi bakhupha iikhuphoni ezingama-302 zeebhiliyoni ngo-2007, ukwanda kwe-6% kunyaka odlulileyo. Ngaphezu kwe-76% yabasebenzisi bokusetyenziswa kwamakhuphonti, ngokubhekiselele kwiBhunga leConponsi ye-Promotion Marketing Association (PMA). Iikhonkoni zisasebenza kwaye zinikeza isicwangciso esithengisekayo sokuthengisa kumashishini amancinci.
• Isampula: Yenza iisampula zamahhala? Ukunika umkhiqizo wakho ngaphandle kwesikolo kungabonakala kunciphisa inzuzo kodwa cinga ngolu hlobo lukaSeth Godin. U-Godin wakhulula incwadi ethi "I-Idea Virus" ngo-2000. Ngokungafani nabanye ababhali, akazange ahlawulise le ncwadi kunokuba ayinike ikhululekile njenge-e-ncwadi. Kwimihla engaphantsi kweentsuku ezingama-30 ngaphezulu kweikopi ezingama-400,000 zikhutshwe. Oku kudala i-buzz malunga nencwadi kwaye nangona ikhululekile, abantu bathenga i-hardcover; ekwenzeni incwadi # 5 kwi-Amazon ibhetele kakhulu.

Ukudala ukuThengiswa kokuPhakamisa okuMandla

Ngaphambi kokuba uqalise umkhankaso wokupapasha ophromothayo shishini lakho elincinci thabatha ixesha lokucwangcisa ngokucokisekileyo izikhuthazo kunye neenjongo. Zibuze le mibuzo elandelayo:

• Ngaba uceba ukuqokelela amagama njengekhokelo okanye ukuphuhlisa into njengenkokheli yokulahlekelwa ukuba ufumane isiseko esikhulu sekhasimende? Misela isizathu sokukhuthazwa.

• Ngubani ojoliswe kumkhankaso wakho wokuphromotha? Ngaba ngaba abathengi bakho kumncintiswano okanye abathengi abakhona abazange bathenge kwiinyanga ezili-12 zokugqibela?
• Yintoni ekhuthaza ukuba iqela lakho lithengi? Iibhondi, i-sweepstakes okanye isampuli?
• Yintoni ekhoyo ibhajethi? Khetha ivenkile yokukhangisa njenge-imeyile ngqo, i-imeyile, okanye kwi-esitolo engenakugqithisa uhlahlo lwabiwo-mali.
• Ngaba uya kuqhuba ukukhuthazwa kwindlu okanye uqeshe i-arhente yangaphandle? Khetha ngaphakathi kwindlu ukuba unesabelo-mali esilinganiselwe kunye nexesha lokufunda ngokubanzi malunga nokuthengisa okupapashwayo.
• Ibhizinisi lakho liza kuthatha isigqibo sokuba ukuthengiswa kwephromoshini kuyimpumelelo? Khetha iinjongo ezicacileyo kwaye ungalibali ukulinganisa iziphumo.
• Ngaba ukunyuswa kwakho kuhambelana nemithetho kaRhulumente kunye ne-Federal. Ukukhuthazwa kokukhuthaza ukukhuthazwa kufuneka kuhambisane nomthetho. Ngokomzekelo, i-Federal Trade Commission ithi "xa isibonelelo" samahhala "sibophelelwe ekuthengeni komnye umkhiqizo, intengo yomkhiqizo othengiweyo akufanele yonyuka kwixabiso layo eliqhelekileyo."

Nayiphi na imincintiswano okanye ama-sweepstakes anikezelwa yinkampani efuna ukuthenga ukungena emthethweni eMelika. Hlola ilizwe lakho okanye i-arhente karhulumente karhulumente ukuqinisekisa ukuba uhambelana nemimiselo nemithetho.

Inkcitho eqhubekayo yeenkampani ezincinci kunye ezinkulu kwiimpapasho zokuthengisa zibonakalisa ngokucacileyo ukuba i-promos work. Faka isicelo sokuthengisa ngokuphromotha kwi shishini lakho elincinci kunye namava okukhuthaza ukuthengisa.

Ehlelwe nguAlyssa Gregory