Ukuthengiswa kweMeltilevel , okanye iMLM, yinkqubo yokuthengisa impahla okanye iinkonzo ngokusebenzisa inethiwekhi yabasasazo. Ukuthengiswa kwe-multilevel kukwabizwa ngokuba yiNtengiso yeNtengiso okanye ukuThengiswa ngqo.
I-MLM yesiThili isebenza njani?
Inkqubo yokuThengisa iMeltilevel isebenza ngokuqeshisa. Uyakumenywa ukuba ube ngumsasayeli (okanye umnkontileka okanye umcebisi okanye umhlobo), ngamanye amaxesha ngomnye umthengisi weemveliso zenkampani kunye ngamanye amaxesha kwiintlanganiso ezivakalisiweyo.
Ukuba ukhetha ukuba ngumthubi kunye nenkampani ethengisa ngokuthe ngqo, uza kuzuza imali ngokubini ngemveliso yeMLM kunye nokuqesha abanye abasabalalisi, ngokufumana inxalenye yemali engenayo aba bahambisa.
Yaye xa abo bathengisi bebamba abazithengisi babo, uya kufumana imali kwimali engenayo.
Abasasazisi ukuba ubhalise kunye neSicwangciso sakho sokuThengiswa kweMeltilevel kunye nabo babhalisa ngokubhekisele kuthiwa yi-downline yakho. Umsasazi owakuqashileyo okokuqala kunye nabani na ongaphezu kwakhe kwikhoyunithi yokuqeshwa kubizwa ngokuba yi-upline yakho. Ngokuqhelekileyo umthengisi onokubamba uya kukunika uncedo olusenokuqalisa, kuquka uqeqesho.
Unomdla wokuba ngumsasazi? Ufunda Ngaba Ukuthengisa Ngokuthe ngqo (MLM) I-Opportunity Opportunity Opportunity?
Ubunzima Kangakanani Imakethe yeMLM?
Enkulu. I-3 ye-MLM ishishini eliphezulu:
- Avon Products, Inc., eyasungulwa ngo-1986. I-Avon inokuthengiswa kwenyanga ye-11.3 yezigidi kunye nabangaphezu kwezigidi ezi-6.5 zokuthengisa. I-Avon ithengisa iimveliso ezininzi zobuhle, ubucwebe kunye neengubo zefashoni.
- U-Amway, owasekwa ngo-1959. U-Amway uthengisa nge-$ 10.9 yezigidigidi kunye nabangaphezu kwezigidi ezi-3 zokuthengisa abathengisa iimveliso, ukunyameka nokutya neemveliso zokusela.
- I-Herbalife Ltd., eyasungulwa ngo-1980. I-Herbalife inokuthengiswa kwee-4.8 zeebhiliyoni zonyaka kwaye inezihlobo ezingaphezu kwezigidi ezi-2.7 zokuthengisa. Imveliso ibandakanya izimonyo, izinto zokunyamekela kunye nezongezelelo zondlo. Ngonyaka we-2016 u-Herbalife wasuswa kwiimangalo zokuba nemodeli yobuqhetseba obunenkohliso emva kophando lwe-FBI aluphumelelanga ukufumana ubungqina obaneleyo.
Ukubhalwa kwezi ntathu kuthethwa malunga neyona nkqantosi enkulu ye-iceberg. Ngokwe-Direct Direct Sales Association, ngo-2015 abantu abangaphezu kwezigidi ezingama-20 base-US babandakanyeka ekuthengiseni ngokuthe ngqo, ngokuthengisa ngokuthe ngqo kwi-36.1 billion. Abangaphezu kwama-74 ekhulwini labantu baseMelika bathenge iimpahla okanye iinkonzo ngokuthengisa ngokuthe ngqo. Ukuthengiswa kwehlabathi jikelele kunamandla kakhulu ngaphezu kweedola ezili-154 zeebhiliyoni ekuthengiseni.
Kutheni Kuthengiswa Kwemveliso Ephezulu?
Isizathu esiyinhloko, ndicinga ukuba kukuba ezininzi iinkqubo zeNtengiso ze-Multilevel zisebenza "ngesibhakabhaka esibhakabhakeni" ngesithembiso esihle "semali elula" ephonswe kuyo. Ukuba usebenza nzima, i-MLM sales pitch ithi, akukho mda yimalini enokuyenza. Kwaye ngokunciphisa kwakho uya kwenza imali ingenzi nto.
I-cherry phezulu kukuba ii-MLM zihlala zingabizi kakhulu ukujoyina, ngoko kuba ngumsasazi ungabizi kakhulu kunokuba uqalise ishishini lakho kwiimeko ezininzi okanye wenza into efana nokuthenga i- franchise .
Ziziphi iingxaki zokwenza imali nge-MLM?
Ngamahlwempu, ngoJon Taylor, osebenza kwiwebhusayithi ye-MLM-theTruth.com. Kwi-e-ncwadi yakhe yamahhala yokuThengiswa kweNqanaba leMigangatho yokuThengiswa kweMigangatho, xa iindleko zokusebenza kunye nezinye iindleko zifakiwe, i-99.7% yabantu abajoyina iMLM balahlekelwa yimali.
Ngamanye amagama, kubo bonke abantu abayi-1 000 abajoyina inhlangano ye-MLM, abathathu kuphela baya kuzuza imali engaphezulu kunokuba bayisebenzise.
Ngaba iMLMs Legal?
Izicwangciso zeNtengiso zeMartile zisemthethweni eMelika kwaye zilawulwa yi-Federal Trade Commission (FTC). KwiCanada i-MLM isemthethweni nje kuphela xa ingaphula umthetho woMqhudelwano. Iinkampani ze-MLM, ngokubanzi, ngokungahambisani nemithetho kunye nemithetho ekhoyo malunga neendlela ze-MLM azichazi kakuhle okanye zichazwe kakuhle. Ngaloo ndlela, ukutshutshiswa kweenkampani ze-MLM ezikrakrayo zide, zilukhuni kwaye ziqhathaniswa. I-MLM ezinkulu zikwazi ukufumana ukumelela okusemthethweni ukuze kubalwe abashushisi.
Ukuba ucinga ukuba yinxalenye yenkampani ye-MLM, kufuneka uphande ithuba ngokuchanekileyo, njengokuba ungayenza nayiphi na enye ibhizinisi elicetywayo. Azikho zonke izicwangciso zeNtengiso ze-Multilevel ezenziwe zilinganayo, kwaye ezinye zingenakuba yi-MLM kuzo zonke, kodwa izicwangciso zepiramidi , ezingekho mthethweni.
Ukuze ufunde indlela yokuchazela umahluko phakathi kwabo, bona i- It It Multilevel Marketing okanye iPramidi Scheme?
Ezinye iindlela zeMLM
Ukuba ukhangele ukuqala ishishini , kukho ezinye iimbono zoshishino ezibonakalisiweyo ezingenza iholo elipheleleyo okanye lexeshana eliyingeniso:
Iingcamango ezingabizi ngezoshishino
Amathuba amaShishini aKhaya aphezulu aphezulu
12 Iingcamango Zoshishino Eyingqayizivele
Iingcamango ezingcono zezoShishino zokuSebenza okanye kunye nabadala
Amathuba Amashishini Abathathe umhlala-phantsi
Amashishini angamaxesha angamaqela onokuqala namhlanje
Eyaziwayo Njenge: MLM, ukuThengiswa koNxibelelwano.
Ezinye iipellings: Ukuthengisa amanqanaba amaninzi.
Imizekelo: Ngenxa yokuba uPenny wayesebenze nzima kwaye wayekholelwa ngokwenene kumgca wemveliso, wayeyimpumelelo yeMaltilvelvel Marketing.