INzululwazi Yembala
Kubonakala kunzima ukukholelwa ukuba imibala ingaba nempembelelo emzimbeni nasemqondweni. Nangona kunjalo, izazinzulu ziyazi ukuba imibala inokuchaphazela umzimba we-physiology kunye nesimo sengqondo.
Inzululwazi yemibala isetyenzisiwe ngabaphandi beemarike ukukhetha indlela engcono yokusebenzisa olu lwazi ukuchaphazela imbono yabathengi.
Umbala unokushukumisa inkqubo yethu yeentlanzi kwaye sikhuphe isimo sengqondo. Imibala yendalo yethu ihamba ngamehlo ethu ebuchosheni bethu obangela ukukhutshwa kwe-hormonal ehlukahlukeneyo. Kodwa ulibale inzululwazi, yintoni intsingiselo yemibala eyenza ishishini lakho?
Injongo Yemibala Nezoshishino Zakho
Intsingiselo yembala ihluka ngoxhomekeke kwinkcubeko, ubuhlanga, isini kunye nobudala. Ngoko, akukhona nje ukukhethwa kwemibala ngokubanzi, kodwa nayo leyo imibala yokusebenzisa nabaxhasi bakho. Ngokomzekelo, umhlophe uvame ukudibana nemitshato eMntla Melika kwaye ivakalisa ukuziva ungenacala. Kwiinkcubeko zaseMpuma, umhlophe ubonisa ukufa. Umthengisi wengubo emhlophe yomtshato eChina wayeya kutyhulwa ngaphandle kwexesha.
Imibala ingahlanganiswa ukubonisa intsingiselo kwenkcubeko.
Ehlabathini lasentshona, oluhlaza kunye nobomvu ludibene neKrisimesi, ngelixa i-black kunye ne-orange ithetha iHalloween.
Iinkampani ezininzi zamagama ezinkampani ezinxulumene nazo zinxulumene nemibala yazo. I-IBM - i-Big Blue ibonisa ukuzinza nokugcinwa kwe-conservatism. I-UPS - i-Brown ibonisa ukuhlala ixesha elide nokuthembeka. Umbala ungaxhunyiwe kwimveliso efana neTide; kwibhokisi le-orange enesibindi, ukukhupha ivakalelo.
Cinga intsingiselo yale mibala elandelayo kwi- shishini lakho lokuthengisa kwiNkcubeko yaseMntla yaseMerika:
- Mhlophe: Eyona nto. Ucocekile. Ulutsha. Umbala ongathathi hlangothi onokuthi uhlambuluke kwimovie kunye nokunyanzeliswa kwimizi yonyango.
- Omnyama: Amandla. Entle. Mfihlelo. Umbala omnyama unokujolisa kwimakethe yakho yokugqibela okanye isetyenziswe ekuthengiseni ulutsha ukuze ungeze imfihlelo kumfanekiso wakho.
- Olubomvu: Ukunyuka. Injabulo. Ingozi. Olubomvu ngumbala wokuqwalasela, okwenza uxinzelelo lwegazi kunye nentliziyo yevalo likhule. Sebenzisa obomvu ukufaka injabulo kwi-brand yakho.
- I-Orange: Vibrant. Amandla. Dlala. Yongeza into ehlekisayo kwinkampani yakho ukuba ufuna ukudala indawo yokudlala yabaxumi bakho.
- Ephuzi: Uyavuya. Ukufudumala. Isaziso. Ephuzi lunokuba ngumtsalane kwishishini lakho kunye nomoya okhululekile.
- Oluhlaza: iNdalo. Uphilileyo. Eninzi. Ukwenza umphumo wokuthoba okanye umfanekiso wokukhula ukhetha okuluhlaza. Hamba luhlaza.
- Iipuphu: Iifowuni. Bulumko. Ukubhiyozela. Mhlawumbi ungeze iitoni ezibomvu ukukhangela lakho ishishini lenkonzo ye-premium.
- Iblue: Uthembekile. Uxolo. Uthembekile. Umbala ohlaza okwesibhakabhaka ngumbala ogqithisileyo kunye ongathathi hlangothi kwihlabathi lonke. Ukhetho olukhuselekileyo kwizakhiwo zokunyaniseka kwabathengi.
Cinga indlela le mibala isetyenziselwa ngayo ukwenziwa kwegama lakho kunye neenkampani zokuthengisa zenkampani ezivela kwii logos kunye neencwadana zeekhadi zamashishini kunye neifom.
Ngaba imibala yakho ibonisa ubunjani nomfanekiso oyifunayo? Ukuba akunjalo, kunokuba yithuba lokubuyisela umbala.
Ekupheleni, khumbula ukuba imibala inentsingiselo. Konke kuxhomekeke kumava ombonisi. Cinga ngemibala yakho kunye nabaxhasi ukuba ukhethe ukukhetha umbala wakho wokuphumelela shishini lakho elincinci.
Ehlelwe nguAlyssa Gregory