Iingozi Zeendlela zokuThengisa nokuThengisa

Abaxhasi abangezibalo

Abathengi bokuqala nabokuqala ngabanye. Xa ubona ngakumbi kwaye uphatha abathengi njengabantu ngabanye, ngokunyaniseka baya kuba kubeshishini lakho.

Awukwazi ukugubungela abantu kumaqela amaninzi angabonakaliyo ngokusekelwe kwiingcamango. Ngokomzekelo, ungacingi ukuba bonke abahlala phantsi banomdla kwigadi, bonke abafazi banomdla ekuthengeni izicathulo, okanye bonke abantu badlala ngemidlalo. Le mizekelo yemibutho yokunyaniseka yabantu abangakhokelela kwiziphumo ezimbi kwiintengiso kunye nokuthengisa.

Uphando luxhasa ukuba amaqela amaninzi okunyusa abantu asebenze ekuphuhliseni nasekuthengiseni iingcamango zoshishino. Nangona iinkampani ezininzi zizama ukuzama ukubeka ingqalelo kwizinto ezinokuthi zenzeke, lo mgca wokucinga awusebenzi kakuhle ngempumelelo njengoko "indawo yokugcina yamama nep pop" yokudala ibhizinisi: Ukwazi abaxhasi bakho ngokukhawuleza kangangoko kunokwenzeka.

Ukuba iqela labantu lifana neenkomo ekuthengiseni izicwangciso ezisebenzisayo, kutheni amaqumrhu amakhulu aqhubeka efaka imali ngokubanzi ekufundeni imikhuba yabathengi kunye neenkcukacha zabantu? Ukuba olu hlobo lweentengiso zefilosofi lisebenza kakuhle ngoko ke umntu onenkcazelo enkulu yezoshishino angenza ukuba kube lula ngokujolisa. Kucacile ukuba oku akunjalo.

Myths Stereotype

Ngokomzekelo, iingcamango zokuthengisa ezinokuthi zijolise kakhulu ekugxininiseni kakhulu kwiqela elinye kwaye zihoxise enye enye, okanye ibaluleke ngakumbi. Ngokomzekelo, jolise kuphela abantwana be-(non-PC) imidlalo yevidiyo kunye nokulahlekelwa ukufikelela kwizigidi zabathengi.

Phantse ikota yazo yonke imidlalo yevidiyo ithengwa ngabathengi abaneminyaka engama-40 nangaphezulu, kwaye i-38% yazo zonke iimveliso zentengiso yevidiyo zenziwa ngabasetyhini.

Enyanisweni, nangona kufike "kwimveliso" yamadoda kuquka izinto zezemidlalo kunye neemoto ezibiza, abafazi basasaza ngaphezu kwamadoda. Ngokwoluhlolwe kwinqanaba eliqhutywe ngabakwa-WomenCertified, ukuxhaswa kwabathengi kunye nentlangano yoqeqesho lokuthengisa, abafazi basebenzisa i-$ 4 trillion ngonyaka, babala i-83% yabo yonke imali yase-US yabathengi-okanye, into emangalisa yesiqingatha sesizwe esizwe.

Omnye umzekelo kwinqanaba: Abemi abaphezulu baye baba ngabantu abakhula ngokukhawuleza eUnited States; nangona kunjalo, ukuthengiswa kwamanani asebekhulile kuye kwahlala kunzima. Amaphayona amaninzi kumashishini athengisayo aphakamisa ukuba iminyaka yobudala ayinanto ekwenzeni iimfuno zabathengi abaphezulu. Abo baye bazame ukufaka imali kwiindawo eziphezulu, ngokukhawuleza baqeshise umhlala-phantsi kunye neminyaka yobudala, baye bahluleka, kwaye baxakeke ngokunjalo.

Xa kuziwa kwiintengiso, "uphando" olunokunikela ngamanani amaninzi abonakalisayo angadlala indima encinci kunokuba ucinge ekuphuhliseni izicwangciso zokuthengisa ngokuphumelelayo kunye nemikhankaso yokukhangisa.

Abaxhasi bangaba ngumthombo wakho ogqwesileyo okanye oyona mkhulu wokuthengisa. Iilwimi zokudluliselwa komlomo, ngokukodwa kwixesha le-intanethi, akufanele lihlawulelwe. Kwaye, ekubeni abathengi banakho ukukhalaza kunokuba bayanconywe, kuhlawulela ukuba neendlela zokucombulula izikhalazo ezinokuthi zithembeke kumthengi.

Ihlawulela ukubona abathengi bakho njengabantu ngabanye, kunye neemfuno eziqhelekileyo, kodwa kungekhona njengamaqela, ngenxa yemifanekiso engabonakaliyo, eneempawu zokuziphatha ezifana nokuthengwa.

Imithombo: Mike Slocombe. Amadoda Asebenzisa Imali Engakumbi kwimidlalo yeVideo kuneMculo: ingxelo ye-Nielson.

11 uEpreli 2005 kunye noMat Slagle. "Ukulingana kwezesini kuDlala kwiMidlalo yeMidlalo: Abadlali beBafana bathi Abalingani beBaqabane banomdlalo we-Gameplay Benefage."