Ngaba ixabiso lokuSasaza iCandelo eliPhambili lokuCwangcisa iBhizinisi?

I-Skimming Skilling ingaSebenza kakuhle kwiMveliso emitsha

Ukuhlawula ixabiso kukucwangciso lwamashishini aneempawu eziqinileyo ezisetyenziswa ngokubanzi ukwenzela ukukhulisa inzuzo ngokuqala ukuhlawula intengo ephezulu kakhulu emveliso entsha kwaye emva kokunciphisa intlawulo ngexesha elijoliswe kulo (ukukhangela) amacandelo angamanani athengisa amanani emarike. Ukwenziwe ngempumelelo, ishishini linokukhawuleza ukubuyisela iindleko zokuzisa umkhiqizo omtsha ukuthengisa ngaphambi kokuncintisana .

Kodwa ngaba ixabiso lokuhlalutya isicwangciso esihle sexabiso kwi shishini lakho?

I-Price Skimming kwi-Tech Industry

I-price scimming is practice in practice kwi-teknoloji apho iindawo zokuphila kwemveliso zikhawulelana kwaye ziphuculwe. Iinkampani ezinjenge-Apple ezinomgangatho othembekileyo wamakhasimende zinokuzithengisa amaxabiso aphezulu kwiimveliso ezisandul 'ukukhutshwa ziyazi ukuba iinqwelo zeefestile ze-Apple zizithengela kungakhathaliseki iindleko. Amanani athatyathwa ngokuthe ngcembe ngexesha elide njengoko umkhiqizo ufikelela kwisigaba sokukhula.

Ngokomzekelo, i-Apple iPod classic yakhululwa ngo-2002 ngentengo ye-$ 399. Ngowe-2003 intengo yancitshiswa ibe yi-$ 299, ize ibe yi-$ 249 ngo-2005. Njengoko isizukulwana ngasinye esitsha se-iPod sikhululwe, inguqulo yangaphambili yancitshiswa ngexabiso.

Ixabiso lokuPhuhliswa kweNzuzo

Inzuzo eyintloko yokusebenzisa isicwangciso sokukhangela amaxabiso kukukhawuleza ukufumana iindleko zophando nophuhliso (R & D) kwemveliso emitsha.

Ngokomzekelo, iindleko zokuphuhlisa imithi emitsha yesigqirha, kuquka i-R & D, izilingo zokuvavanya, kunye nokuvunywa kwe-FDA, kunokudlulela i-$ 2 yezigidigidi.

Ukukhwabanisa kwexabiso kusebenza kakuhle kwiinkampani ezineenkcukacha ezinobungqineli kunye nodumo oluphezulu. Ukunyaniseka, ukuxhamla kakuhle, abathengi bemihlali bahlala bevuya xa beqala ukufumana iimveliso ezivela kwiinkampani ezinjengePorsche okanye iMercedes, umzekelo, kungakhathaliseki ukuba ixabiso.

Ixabiso lokuPhuhliswa kwamaxabiso

Iimveliso ezintsha ezithengisa kakhulu kwaye zithengiswa kakhulu nje ngokuba "ezintsha" ziphakamisa izilindelo eziphezulu phakathi kwabathengi kwaye ukuba loo mveliso ingahlali kwimpembelelo yexabiso eliphezulu ngokukhawuleza ibe yi-drag drag on sales and potentially stain on brand. Ngokomzekelo, iGoogle Glass yaziswa kwiimarike kunye nentengiso enkulu kunye ne-$ 1,500 yexabiso lentengo kodwa yaba enye yeyona mveliso ebi kakhulu xa kubonakala ukuba abasebenzisi bafumanisa ukuba kwakungabonakaliyo kwaye kwakungekho injongo ecacileyo.

Ixabiso eliphambili lokuqala longeza ukhuthazo kumncintiswano ukukhawuleza ukukhishwa kwemveliso yabo ukufumana okanye ukugcina ubungqina-mali-Apple kunye neSamswana abahlala bexhamla-belana ngokutsha ngokutsha kweefowuni kunye namacwecwe.

Isicwangciso sexabiso elisoloko lithengiswa ngemveliso elitsha lingaphinda lisebenze ngaphantsi kwexesha njengoko abathengi baxhomekeke kwisenzo kwaye bengenakukwazi ukuhlawula idoli ephezulu malunga nemveliso abazi ukuba bayayithenga ngeenyanga ezimbalwa ngenani elincinci.

Ngaba i-Price Skimming Legal?

Ukuzithengiswa kwexabiso ngokwalo akukokho mthethweni, kodwa kunokuthiwa yinto engekho mthethweni kwiimeko ezithile. Iinkampani zamachiza zisoloko zityholwa ngexabiso elixhamla kwizinto zokuphila okanye ezinye iziyobisi ezibalulekileyo ezizithengiswa kwimarike kwaye zithengiswa ngamaxabiso angaphezulu kuze kube yilapho ilungelo elilodwa lomenzi liphela, emva koko amaxabiso athatyathwa kakhulu xa ukhuphiswano luya kwi-marketplace.

Oorhulumente base-US nakwezinye iindawo baye babesongela ukuba baqhekeke kwiinkqubo zemveliso yezobisi.

Iinkampani ezinokukhawuleza zisebenzise ixabiso elincinci, izaphulelo zinokuphakamisa ukukhawuleza kwabathengi kwaye zivuselele ubudlelwane bobudlelwane boluntu, njengoko u-Apple wenza ngo-2007 ngokunciphisa intengo ye-iPhone ngamaphesenti angama-33 nje ngeenyanga ezimbini emva kokukhishwa kwemveliso yokuqala.

Amanqwanqwa angamaxabiso

Ukuhlaziywa kwexabiso lokuhlaziya: ii- Airlines zivame ukusebenzisa ixabiso elingenakuhlaziywa ngokuqala ukuthengisa inani elincinci lezihlalo ngexabiso elincinci, ke ukuphakamisa intengo ngokunyuka njengoko ezinye izihlalo zithathwa kwaye ukuhamba kwendiza ekugqibeleni kuya kubanjwa ngokupheleleyo (ngokwenza oku kunzima kakhulu, ii-airfare zisebenzisa i-software eyinkcazo yokulungisa amaxabiso abo ngexesha langempela ukugcina ukusetyenziswa kwamandla aphezulu kunye nokwandisa imali ).

Ixabiso lokungena: Ukungena kumashishini athengisa ngokukhuphisana kunye namanani athengisa ukusetyenziswa kwamanani entengo-ukubeka intengo ephantsi yokuqala kwimveliso okanye kwinkonzo ukukhawuleza ukunyamekela kwishishini lakho nokwakha isiseko sabathengi. Abanikezeli ngeenkonzo zee-intanethi nabasebenzisa intanethi basebenzisa esi sicwangciso ngokunikela ngamaxabiso aphantsi angaphambili ukuze batyekise abathengi ukuba batshintshe ukusuka kumashishini. Iikhampani zamakhadi zekhredithi zenza okufanayo ngokunikela ixabiso eliphantsi loomdla kubathengi abatsha.

Ixabiso lentengo: Iimashishini zihlala ziphuhlisa amaqela athile eemveliso okanye iimveliso ngeenkonzo ukwenzela abathengi. Ngokomzekelo, iinkampani zeefowuni ziza kubhalela i-intanethi ngenkonzo ngefowuni yokubhalisa ngentengo ephantsi kuneendleko zomntu ngamnye kwinkonzo. Abavelisi befowuni bavame ukufaka izicelo ezinokubambisana nezixhobo kwii-suites (njenge-Microsoft Office suite yeemveliso).

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