Enye yeepaki ezenziweyo eMzanini waseMontgomery eGaithersburg, MD ngexesha lama-1970 lalisatshatyalaliswa. Emva kokuxoxisana ngeendlela kunye nomqhubi womphakathi wafika ngendlela elula neyinkcitho-mali esebenzayo: uphawu lwalwakhiwe kuzo zombini iziphelo zepaki echaza ukuba ipaki yayisithuba sepaki yangasese yabemi bezahlulo ezikufutshane.
UWolfe wayekholelwa ukuba ngokwenza ubumnini bumnini (ubulungu obubodwa ngendlela yokuba ngumnini wezindlu) abahlali abaza kuthatha kuphela ukunakekelwa okungcono kwepaki kodwa babeza kujongela i-vandals. Wayebonakalisa uchanileyo kwaye waqhubeka efumana ingqalelo ebalulekileyo yokudala umqondo wokuba ngumntu kunye nokunyaniseka ngokubodwa iminyaka emininzi kamva xa waba ngumthengisi wezorhwebo ophumelelayo.
Izicelo zeSells
Ukuba imveliso ayithengisi kakuhle, kukho isizathu. Usenokuba uphazamise ukufunwa kwayo, uyenze okanye uthengise kwimarike engafanelekanga.
Ukuba imfuno yento ingaphantsi kokucinga ukuba kuya kuba yintoni, ngaphambi kokuqhawula ngokupheleleyo ingcamango onokufuna ukuzama ukuyenza ngokuyimfuneko ukudala imfuno.
UPatti Stanger, umsunguli kunye ne-CEO ye-The Millionaires Club, inkonzo yokwenza umdlalo ocebileyo kunye nodumo, uyayiqonda ngokuxabisekileyo ukubaluleka kokudala imfuneko. I-Stanger ivimbela inani lababulungu abahlawulwayo liyakwamkela unyaka ngamnye ngokudala isidingo seenkonzo zakhe ngokuzikhawulela ngokubodwa.
Ubulungu Ubungabodwa
I-Costco ivumela amalungu ukuba athenge iimpahla zabo. Ngokubuyisela ekubeni ilungu, ufumana iinzuzo ezibandakanya izaphulelo kwiimveliso ezitholakala kwivenkile yazo kunye nezaphulelo kwizinto ezivela kumakhadi-mboleko ukuya kwiinkonzo zoshishino kwizicwangciso zonyango.
I-Costco igcina ixabiso layo liphantsi ngokuthengisa ngobuninzi nangokwenza inzuzo kubulungu obufunekayo bakhokhelwa ngonyaka ukwenzela ilungelo lokuchitha imali yakho kwi-Costco.
Izitolo zokutya eziphakathi kunye neendawo ezinkulu ezibandakanya uRalph's, Stater Brothers, iVons (Safeway) kunye neGiant, zilandele ukuhambelana nokuguquka: ubulungu bukhululekile, kodwa ngaphandle kokuba ilungu awukwazi ukuzisebenzisa ngamanani okuthengisa.
Esikhundleni sokwenza imali kubulungu obuhlawulelwayo, kugcina izithandabuzo zentengiso nganye, unokugqiba ixesha kunye neentsuku zabantu abathengayo, kwaye usebenzise ulwazi oluqokelelweyo kwiimveliso ezijoliswe bhetele, iikoni kunye nokuthengisa.
Ubungabodwa buyakwazi ukubolekisa ukubonakala koThengwa kukuTyalo-mali
Inkcitho, isitampu, kunye neengxowa-mali zokubhengezwa zivame ukuphumelela kuba zisebenza ukusuka kwingcamango yokubodwa ngokunciphisa inani lezinto eziza kuveliswa. Xa izinto zithengiswa, "abayi kuphinda banikwe kwakhona."
Le ngcamango "engabonakaliyo" ishiya abaninzi abathengi ukuba bakholwe ukuba abanye abayi kukwazi ukuthenga kwixesha elizayo (ukuphela kobodwa), kodwa ukuba amaxabiso athengwa aphezulu ahlobana rhoqo kunye neziqokelelo ziyafaneleka ngenxa yokuba umboleki kuthenga utyalo-mali.
Ukunyaniseka kukuba ukukhawulela into into ekugqithisileyo ayinakwandisa ukuxabisa imali okanye ukuqokelelwa kwayo - kodwa idala isidingo sento apho kungenjalo kungekhona into eninzi.
Ngexesha elizayo xa ubukela isikhangiso somabonwakude okanye u-infomercial, bala ukuba bangaphi ukusebenzisa igama elithi "ukunikezwa okukhethekileyo" (okanye "ukukhawulelana") kusetyenziswa. I-Exclusive inikezela "ukufowunelwa kwiminqaku engama-20 elandelayo" (edla ngokuphindaphindiweyo ngokuqhelekileyo akukho nto iyithengiswayo) ukuthengisa iimveliso, kungekhona nje ngenxa yolu daba, kodwa ngenxa yobume buntu. Abathengi bathanda ukuva ukuba bafumene intsebenzo engcono kunomnye umntu (ngokubiza nge-20 imizuzu).
Ukwenzela wena kuphela!
Ngaphambi kokuba udibanise ingcamango yakho, zama ukukhuthaza ngeendlela "ezilinganiselwe ixesha" kuphela, okanye "nge-intanethi yokonga imali".
Uninzi lweevenkile ze-intanethi lubonisa inani eliyinyumba lezinto ezishiywe ukuthenga ukuchaza ukuba kukho izinto ezimbalwa ezishiyekileyo, kukukhuthaza ukuba wenze isigqibo esheshayo. Ukuba kukho izinto ezingama-200 ezishiyekileyo, awucingi nje ukuba into yakho ayithandi kakhulu, kodwa ukuba unayo ixesha lokubuya emva koko uze uthenge.
Ukuba ungowomcingo ngento kwaye ubona ukuba ngu-2 kuphela eseleyo, unako ukuhamba kodwa ukufumana "into" wonke umntu sele ekhona.
Ukuba "ukukhawulelana" akusebenzi, bonisa isaphulelo se-15% ukuba umthengi ubhalisele kwi-newsletter yakho, akulandele kwi-Facebook, okanye uthumela i-Tweet okanye ibhokisi yeblog malunga nebhishini lakho. Le ndlela yokuthengisa ivumela umntu ukuba "athole" into engayifumanayo ngokungafani ngokulula - isaphulelo.
Iidayimane aziqali: Faka isicelo seNqununu yokuThuthukisa ukuDala iMfuno
Mhlawumbi umzekelo obalaseleyo wokwenza isidingo sokwenza into into ibonakala kwi-diamond shishini. Iidayimane ayinqabile, zigcinwe ngobuninzi beenkampani zamadayimane ezinjengeDe Beers kwaye zikhutshwe ngokucophelela ukuba zihlale ziphezulu.
Xa kukho into ebonakala inqabile, kukho phantse imfuno ephezulu yento, inkonzo okanye iimpahla. Oku kwaziwa ngokuba yi- Scarcity Principle ekuthengiseni kwaye idlala kwimvelo yamandla enamandla ukuqokelela ikamva.
Iimvuselelo zinokunyusa ukufuna
Izikhuthazo ezinikezelwa ngamalungu amatsha , abathengi abatsha , abathengi abangena phambi kwemini, okanye nakwezinye indawo bakha umoya wedwa.
Nantoni na into ephikisiwe komnye umntu, iba yedwa komnye umntu. Kwaye nantoni na eyenziwa ngokukhethekileyo idla ixabiso eliphezulu.