Kutheni i-Perception of Value i-Important as Value Value
Yiyiphi i-Scarcity Principle?
Kwiengqondo, iNqununu yokuChocaza ichaza isifiso sokuthenga, ukuqokelela, okanye ukufumana into umntu avakalelwa kukuba abanako ukufikelela kwikamva. Ingxenye yale nxupheko ibangelwa yimfuneko yokuqinisekisa ukuba sinakho oko sikufuna ukusinda. Sivame ukuxabisa izinto ezinqabileyo okanye ezingenako ukuzenza, kodwa inqununu yenqwelomoya idibanisa imfuneko yokuziva ulawulwa.
Ngokufumana into enzima ukuyenza sibonise amandla okulawula indawo yethu. Le mfuneko yokulawula ayikho nje ngokuzixabisa, kodwa ngokuphathelele "ukuhambisana neJones". "
- I-Principle of Reciprocity in Advertising and Marketing
- Ukupapashwa kunye nokuThengiswa: I-Principle yoNwabo
- Yintoni eyahlukileyo phakathi kweNtengiso neNtengiso?
Iimbono zokubaluleka kubaluleke kakhulu njengexabiso langempela
Emva kwemfazwe yaseJapan, kwakungekho mthethweni ukungenisa idayimani de ukuya ngowe-1959. Iidayimane zazingabalulekanga kakhulu ngamaJapane njengoko kwakungeyona inxalenye yesiko laseJapan ukunika iindandatho zedayimane. Kodwa ngowama-1968, iiprogram ezipapashiweyo ezibonisa abancinci, abakhutheleyo baseCaucasian bembethe iidayimani zamadayimane bakhukula iimagazini zaseJapan. Iintengiso zazisa umyalezo othi abafazi abaneemadayimane babonakalisa ubuncwane basentshona.
Kwiminyaka elishumi elinesithathu esilandelayo, abathengi baseJapane baba yinto yesibini enkulu yokuthenga idayimane.
Ngokudala iimbono zokuba i-ring diamond yinto egcinwe kubutyebi, i-Scarcity Principle yaqalisa ukusebenza, kwaye imfuno yedayimane yanyuka. Ukuze kuqhutywe ingcamango yokungabikho kwemadayimane, elinye iqela lokuthengisa kufuneka liphuhliswe.
UkuPhathwa kweeNkonzo kunye neNqweno ikhuthaze iNqununu yokuThathaka
Iidayimane ayinqabile.
Inani ledayimani kwiimarike kunaliphi na ixesha elinikeziweyo lilawulwa ngokucophelela ngamaqela ambalwa, kuquka neenkampani zeDe Beers. Ezi nkampani zithenga ubuninzi bazo zonke idayimane zize zilawulwe ukufumaneka kwazo. Ngokwenza kube nzima ukuthenga idayimane, nangona kungabonakali kwindalo, baye bafuna ngakumbi.
Le ndlela yokumaketha ehlakaniphile neyinkimbinkimbi sele isebenze ukususela ngee-1960. Kodwa imboni yedayimane yathatha lo lawulo ngokuthe tye. Ukuze kugcinwe abanikazi bedayimani ukuba bangabathengisi, ngokwenza kanjalo badalwe ngaphantsi kwemfuno njengoko idayimane ziza kufumaneka, iimkhankaso ezinkulu zezobhengezo ziyaqhubeka zidibanisa idayimane ngokuthandana, imizwa kunye nesiqubulo esithi "idayimane zihlala ngonaphakade," ngomgudu wokunciphisa ukubuyiselwa kwamadayimane angasese.
- Indlela Yokudala Imfuno Yemveliso Yakho okanye Iinkonzo
- Ukubonelela kunye nokufuna - Iisiseko
Xa i-Scarce "i-Too Scarce"
Ukulawula nje isixa semveliso esitholakalayo akusithethi ixabiso eliphezulu okanye umthamo ophezulu wokuthengisa. Abathengi bayazi oku kwaye banciphise inani kunye nohlobo lwezinto ezithengiswa ngaliphi na ixesha ukwenzela ukuba ukuthengisa ngokwabo kungabonakali njengendawo.
Oku kunqongophala "kokunqongophala" kubonakala kwiintengiso ezithengisa iinjongo ezinjengexesha "elilinganiselwe kuphela," "ngelixa ixesha lokugcina linikezela," okanye nangokunciphisa inani lezinto eziza kuveliswa "akuyi kuphinda iveliswe kwakhona xa hamba. "
Ukuvinjelwa kunye nokuQinisekisa kudala ixabiso lokuzibandakanya kunye nokukhuthaza umdla woluntu
Iincwadi, iifilimu, kwanemidlalo yevidiyo, evalwe okanye icatshulwa ibe yinto-into esinakuyenza okanye engafanele sibe nayo. Oku kushukumisa umnqweno okhulayo kunye nomdla kwinto evinjelwe. Ubu bungqina bokuba buyabonakala kwimithetho yokuthintela ekukhokeleni kwindleko yobutywala obugqithiseleyo kunokuba xa utywala bezomthetho.
Eminye imizekelo ibandakanya urhulumente okanye ukulungiswa kwexesha lokulwa, ukukhawulela iintlobo zomculo, i-Intanethi, kunye neemafilimu umntwana wakho avunyelwe ukuba afinyelele, kunye ne-dieters abazama ukuphepha ukutya okuthe ngqo. Xa umntu eqonda ukuba aphikisiwe into, ngokuqhelekileyo yenza ukuba bafune ngakumbi.
- Izingozi zeendlela zokuThengisa nokuThengisa
- I-Intanethi yokuThengisa nokuThengisa iNgcaciso ye-Psychology
Ukusebenzisa Umona Wentlalo kwiMveliso yeMakethe
Ngenxa yokuba sizame ukuzithelekisa kwabanye, sisoloko sifuna ukuba abanye banakho, okanye babe nento engcono ngakumbi. Iinkampani ezininzi zixhaphaza lo mnqweno, owela phantsi komgaqo weNqununu, ngokuzibandakanya iimveliso zabo kunye nezimo zezenhlalakahle ezigcinwe kubambalwa.
Olu hlobo lweentengiso luyabonakala kwizinto ezinokubaluleka kwexabiso eliphezulu ezibandakanya iimoto, amalungiselelo okuhamba kwe-upscale, kunye nokuhlala, kunye neenwele zokunyamekelwa kweenwele "iindleko ezingaphezulu, kodwa ufanelekile."
Ukuba unokwenza ngokuphumelelayo ukudala umona onxulumene nemveliso okanye inkonzo yakho, abathengi bayakufuna ngakumbi - ngakumbi ukuba le nto sele iyancitshiswa kwaye ukwanda kwangoko kwintengiso kubangela umkhiqizo omncinci.
Imithombo: Edward Jay Epstein. "I-Diamond Invention." Kufinyelelwe ngoJuni 17, 2008.