Zingaphi iintengiso ozibonayo ezibonisa iziphumo ezikhawulezileyo ngaphandle kwentlungu? Imikhankaso emincinci kakhulu yokukhangisa isebenzisa 'akukho ntlungu ayikho inzuzo'.
Akunjalo ukuba 'intlungu' ayisebenzi xa isebenze kakuhle (cinga i-Nike kunye nePropel Fitness Water).
Ukubeka nje, abaninzi abathengi bafuna into evuyisa okanye ukwaneliseka ngenxa yentlungu okanye umnikelo; into eyenza kube lula umsebenzi onzima obandakanya imisebenzi yomzimba, yemfundo, kunye nengqondo. I-Principle yePleasure, nangona kungenjalo into efanayo, inokuphinda iphosakele ngokuthi abantu bafuna "ukusebenza kakuhle, kungekho nzima" ukufezekisa iinjongo ezibavuyisa kunye nokwaneliseka ngendlela ekhawulezayo.
NgokukaFreud, into echaseneyo neNqununu yokuKhusela yiNqobo yeNqobo. Lo mgaqo uvumela ukuba sikhuphe ukufuna ukunyaniseka de kube kamva ukuba iimeko zeemeko zethu zichaza ukuba kulungile ukusebenzisa.
Abanikazi bamashishini kufuneka bafumane iindlela zokuthintela iNqununu yangempela ukusuka kwiNqununu yokuPhucula. Ukuthengisa kwenza abantu abathengi benze izigqibo zokuthenga ezithengisayo ukuze bafumane ishishini labo okwangoku.
Nangona kunjalo, kubalulekile ekuphumeleleni kwakho kwexesha elide ukuba awusebenzise kakubi abathengi kwiinkqubo zokuqinisekisa ukuthengiselana.
Iqhinga leNtengiso
- Imveliso okanye isevisi yam unceda njani umntu ukuba aphumelele ekuphelelweni komda?
- Ndingenza njani abantu bave kakuhle ngokuthenga kwabo?
- Ndingayifaka njani imveliso okanye inkonzo yam indlela ngendlela ekhuthaza "ukuzonwabisa" kwengxelo yomthengi exhasa "ingqinamba" engqondweni ngaphandle kokuxhamla abathengi?
Iingcamango ezisusela kwiNqununu yokuKhuphula
Tshela, okanye ubonise, indlela umveliso okanye inkonzo yakho eya kuphucula ngayo ubomi bakho abathengi, kwaye kuya kuba kuhle kangakanani ukuba bave. Kodwa musa ukuyeka kuphela "ukucima ixesha kwisiqingatha," kwakhona uchaza oko abathengi banokukwenza ngelo xesha "njengokuba baninzi ixesha lentsapho yakho."
Ukwandisa izibonelelo umntu anokuvuna ngokuzisebenzisa nje umkhiqizo wakho. Ngaba unika into enomvuzo kumava okanye wenza into ethile umthengi kufuneka ayenze ngandlela-thile (okt, ucoceko lomntu, ukuhlamba impahla, ukuqhuba imoto)?
Ingaba imveliso yakho inceda indawo? Nika inxalenye yentengiso kwizinto ezithandayo? Kutheni, ngaphandle komzamo ongakumbi, ngabafuna abazonwabisa banokuzuza ngokukhetha ibhizinisi lakho ngaphezu kwelinye?
Yilumkele ukuba ungenzi umkhikki ozwakalayo ukuba umthengi akayi kuyenza nantoni na. Ukutshintshwa okupheleleyo okanye ukuzenzekelayo akuhambelani ngokupheleleyo neemfuno zeNqununu yokuKhuphula. Ukuze ufumane ukuzonwabisa, abathengi bakho basadingeka bazive ukuba bayingxenye yamava; Ngenye indlela, kuba ngumntu ongeyena mntu ukuba ahlaziywe kwiNqununu yoKumnandi.
Umzekelo wokwenza izinto kulula kakhulu kuboniswe kwintlekeleko yokuthengisa ngokuthakazelisayo kwimveliso yokuxuba ibhaka. Ngama-1980, ukuncedisa abafazi abasemsebenzini abaxakekileyo, iintlobo ezininzi zokuxuba i-baking zithengiswa ngeyona nto yinto efuna ukuba amanzi adibene.
Iiprogram zokupapasha ziqhayisa iziphumo ezikhawulezayo kunye nezilula - "faka nje amanzi." Ukuthengisa kwangoko kwawa. Kodwa xa esinye isinyathelo esongeziweyo sabuyiswa kwakhona, "yongeza iqanda," ukuthengisa kwabuya.
Ngoba? Ngenxa yokuba into elula kakhulu, abathengi banqatshelwe ukwaneliseka ngokwenza okuthile - nokuba ngaba bathathaka kakhulu.