Xa kuthengisa ukuthengiswa kwenkonzo ngokuphumelelayo kwaye ukudala amava amanqaku asemgangathweni kubaluleke kakhulu ukuvala loo nto.
Amava amaninzi anempembelelo kwintengo ebonakalayo yenkonzo ebenciphisa ingozi yokuba ithemba liva.
Ukudala i-Experience Through the Marketing Message
Injongo yakho kukufumanisa ingxaki okanye iintlungu ezibangelwa kukuba uzive ngayo kwaye zibonisa kakuhle indlela inkonzo yakho isombulula ngayo ingxaki okanye intlungu. Umngeni wakho kunye nesabelo kufuneka ufanise kwaye udale amava ngomyalezo wakho wokuthengisa ukuze ubambe ingqalelo.
IiNkonzo ziyakwazi nokuba nedumela elakhiweyo kumntu oyedwa. Abantu ababandakanyekayo ekuthengiseni nasekusebenzeni inkonzo banakho ukwenza okanye ukuphula idumela lenkampani. Kunzima ukwenza ulawulo lokulimala kwiinkampani zenkonzo, oko kuthetha ukuba kufuneka uhlale emdlalweni wakho kwaye idumela lakho kufuneka lihlale lingafunyanwa kwaye lucacile. Enye ingqwalasela embi ingakubeka kwishishini.
Ukuthengisa iNkampani yeNkonzo
Abathengi bafumana ukuba kunzima ukuthelekisa abathengisi beenkonzo .
Akunakukuchaphazela okanye ukuva umkhiqizo, kunoko kufuneka bathemba ukuba inkonzo iya kwenziwa njengoko ithenjisiwe. Unokukunceda njani abathengi bakho ukuthelekisa wena nabanye abathengisi?
Inkonzo ayikwazi ukubuyiselwa. Ukuba inkonzo ithengiwe kodwa ayihlali kumbono wabathengi abayikwazi ukuyibuyisela kwimveliso entsha .
Ukungaphumeleli kwenkonzo ukunganikeli amava athengise iindleko zabaxhasi kunye nabantu ngabanye kunye namashishini, sivame ukuvakalelwa kukuba ixesha lethu lixabiseke ngakumbi kunemali.
Hlalani nikhumbule ukuba kumashishini omdabu sinesine-4 yePs. Xa kuziwa ekuthengiseni inkonzo songeza ezintathu. Imveli 4 Ps yokuthengisa iquka:
- Mveliso
- Ixabiso
- Indawo
- UkuPhakanyiswa
Iingxenye ezintathu ezongezelelweyo ezicingayo
- Abantu: Bonke abantu ababandakanyekayo okanye ngokuchanekileyo kokusetyenziswa kwenkonzo kubalulekile. Abantu banokongeza ixabiso elikhulu kumnikelo wenkonzo. Abantu bathengisa inkonzo kwaye benza okanye bahlule ukuthengiswa kweenkonzo ozinikelayo. Ixesha lokuba ukhangele "ubuso" benkonzo yakho kwaye uvavanye.
- Ubungqina bemizimba: Indlela enikezelwa ngayo inkonzo kufuneka idluliselwe kwaye ilandelwe. Udala amava angabonakaliyo ngokokuba unxibelelwano kunye namaxwebhu kukuphela kobungqina obubonakalayo obunokubelana nomthengi wakho. Qinisekisa ukuba wenza okwaneleyo.
- Inkqubo: Inkqubo kunye nokuhamba kwemisebenzi yeendlela iinkonzo ezisebenzisiweyo ziyinto ebalulekileyo kwisicwangciso sakho kwiinkonzo zokuthengisa . Yonke into kufuneka iqhube kakuhle ukuze igcine umthembeleki wakho.
Ngokuphuhlisa ii- 4 P zokuthengisa kunye nokuphuculwa kwazo ngokusebenzisa izicwangciso ezintathu zokuthengisa ngaphaya kwakho unokuthengisa ngokuthe ngempumelelo inkonzo yakho nangona uthengisa ukungabonakali.
Ukuba ufumanisa ukuba uyanamathela xa kuziwa ekuthengiseni inkonzo yakho, zama ukucinga njengemveliso. Oku kunokufakela isakhelo malunga nokuthengisa kwakho kwaye uncedise ngokutsha ngokuthengisa.
Cinga ngenkonzo yakho inomkhiqizo ongabonakaliyo owanikezela ngamathuba athile kunye nenkonzo ephezulu. Nguwuphi na amava okanye inkonzo ephakamileyo eyenza umthengi wakho ahambe aziva efanelekileyo ngokuthenga kwakhe? Yiyo ke into yokuba ufanele uthengise ukudibanisa ulwalamano noxabiso. Ukuba ungasebenzisa imizamo yakho yokuthengisa ukuba ungabonisi nje kuphela loo mava kodwa kutheni inkonzo enikezelayo ibhetele kunabanye kwimarike unokubona impumelelo enkulu kwimigudu yakho yokuthengisa.
Hlola iimpahla zakho zokuthengisa kwaye qinisekisa ukuba ulungisa ezi zilandelayo ngokucacileyo nokulula ukuqonda ifomathi:
- Iyintoni inkonzo? Yintoni na ishishini lakho?
- Kutheni kubalulekile inkonzo? Iyayisombulula njani ingxaki? Iyiphi inqaku elibuhlungu elikukhuphayo?
- Ziziphi iinzuzo enkonzo yakho? Ingaba igcina ixesha, inciphise iindleko okanye iyanciphisa izibonelelo?
- Ziziphi izinto ezikhutshwayo? Yintoni ekufuneka umthengi alindele?
Unokungathengisa inkonzo ngokufanelekileyo ngokuqinisekisa ukuba ugxininise kwingxaki okanye kwintlungu enokuthi ixazululwe kwaye icace kwii-offerable ezikhoyo. Beka ulindele ngaphambi kwexesha, oku kwakha ukuthembela kwaye kuqinisekiswe ukuba umthengi wakho akayi kuba netyala lokuthenga.