Okokuqala, makhe sithethe malunga nabezindaba zentlalo. I-media media ibonisa izixhobo eziphantsi kweendleko ezisetyenziselwa ukudibanisa iteknoloji nokusebenzisana kwentlalo kunye nokusetyenziswa kwamagama. Ezi zixhobo ziqhelekileyo kwi-intanethi okanye kwiselula.
Iimbalwa ezimbalwa ozive ngayo ziquka i-Twitter, i-Facebook kunye ne-YouTube.
Amajelo ezentlalo anika abathengisi ilizwi kunye nendlela yokuthetha noontanga, abathengi kunye nabathengi. Ikwazisa umntu "uphawu" kwaye inokunceda ukuba usasaze isigidimi sakho ngendlela ekhululekile kunye nengxoxo.
Ukuwa kweendaba ezentlalo, ukuba ungayibiza, oko kukuthi kufuneka ukuba yinxalenye yobomi bakho bemihla ngemihla ukuze ugcine umxhesho kunye nengqalelo oyifunayo ukuze uphumelele.
Ukuba ucinga ukuba intengiso yoluntu kuphela kubaphathi abancinci bamashishini abazama ukuzama, kufuneka ndikulungise. Nazi ezinye iinkampani ezimbalwa ezibandakanyekayo kumajelo asekuhlaleni:
Absolut Vodka - Ividiyo ye-intanethi kwi-YouTube kunye nokusebenzisa i-Facebook ukuya kwiphepha le- Top Bartender.
I-BMW - Isebenzisa i-Facebook ukukhuthaza uhambo lwayo lwe-1-Series Road and baye badala i-Rampenfest Page kwabalandeli.
I-Dunkin Donuts - Kunjalo bafumene ixabiso kwiimidiya zentlalo kwaye bamise i-akhawunti ye-Twitter ye-microblogging.
UBarack Obama - Kwimizekelo yam, andinakuphuma kuMongameli uBarack Obama. Ubonwe njengenkokeli ekusebenziseni i-Twitter ngexesha loNyulo lukaMongameli. Ngokomntu, ndiyakhumbula "i-twitter buzz" ngexesha loMongameli weMongameli kunye nokhetho.
Njengoko ubona ukuba sineenkampani ezinkulu zokusela, iimveliso zeemoto ezidityanisiweyo, iivenkile zeefestile kunye noMongameli wethu wexesha elizayo usebenzisa i-media media, akunzima kakhulu ukubona ukuba kukho into.
Yiyiphi indima ekumele iyenze ekuthengiseni? Njengoko uninzi lwenu uyazi imbono yam yokuthengisa yinto esiyisebenzisayo ukwazisa abathengi malunga nemveliso yethu, ukuba ngubani thina kunye nento esiyinikezayo. Imidiya yoluntu yenza oko. Nantsi indlela:
- Singasebenzisa i-media media ukuba sinikezisi ukuba ngubani thina kunye nemveliso okanye iinkonzo esinikezelayo.
- Singakwazi ukudala ubudlelwane usebenzisa i-media yoluntu nabantu abangenalo ngolwazi malunga nemveliso okanye inkonzo okanye izinto zethu ezikhoyo.
- Iindaba ezentlalo zisenza sibe "okwenene" kubathengi. Ukuba ufuna abantu bakulandele, musa ukuthetha nje ngeendaba zakutshanje, kodwa wabelane nobuntu bakho nabo.
- Singasebenzisa imidiya yoluntu ukuze sizinxulumane neontanga zethu, ezinokuthi zisebenzele enye imarike ekujoliswe kuyo.
- Sinokusebenzisa amajelo asekuhlaleni ukuthetha kunye nokubonelela ukusebenzisana okuthengwa ngabathengi.
Njengoko ubona amajelo asekuhlaleni athatha ininzi yexabiso, kodwa unokwenza njani okulungileyo?
- Awukwazi nje ukuxhomekeka kwimidiya yoluntu; kufuneka udibanise nezinye izithuthi zokuthengisa. Nangona amajelo asekuhlaleni aya kudala ulwazi, andiqinisekisi ukuba ekuqaleni, uya kuthengisa ixabiso lemali eyi-dollar. Oko akuthethi ukuba ngelinye ilanga xa usakhele imidiya yakho yoluntu "inqabileyo" engayi kuba, kodwa mhlawumbi ayiyi kwenzeka ngomso.
- Yiba nguwe, ubonakalise ubuntu. Akukho mithetho ebhaliweyo ethi "yileyo" okanye "engalunganga" xa kuziwa kumajelo asekuhlaleni; nguwe kuphela onokukwazi ukuba ngubani ozakukusebenzela.
- Yiba njalo, ukuba awuyikucwangcisa ukuba ungaguquguquki ungenzi nto yonke-yinto yokuchitha yonke ixesha.
Iindaba zempumelelo zizininzi xa ziza zisebenzisa i-media media ukusuka kubathengi abafumana izicelo kwiimashishini ezintsha ezifuna ukuvelisa imveliso emitsha kwakunye neenkampani ezinama-Fortune 500 ezifunayo ukuqinisa uphawu lwabo. Inendima yeendaba zoluntu ekuthengiseni ukuwusebenzisa njengethuluzi lokunxibelelana elenza ukuba ufumaneke kubantu abanomdla kwimveliso yakho kwaye yenza ukuba ubonakale kulabo abangayazi umkhiqizo wakho. Yisebenzise njengesixhobo esakha ubuntu emva kwegama lakho kwaye kudala ubudlelwane obungenakufumana.
Akudala kuphela ukuphinda-abathengi kodwa ukuthembeka kwabathengi . Inyaniso yimidiya yezokuhlalisana yoluntu yinto eyahlukeneyo kangangokuthi ingasetyenziselwa nayiphi na indlela efanelekileyo yokufanisa umdla kunye neemfuno zoshishino lakho.