Indlela yokudala isiGqubuthelo esinqabileyo

Ezinye Iingcebiso kunye neNkcazo zokwenza isiKhombo sakho sikhumbule

Xa ucinga ngezivakalisi, yintoni efika engqondweni? Sisiphi isiqendu somnxeba onokuyifumana kunye nokuchonga ngaphandle kokukhanyisa iliso? I-Nike "Yenza nje" kunye noBudweiser "Oku ku-Bud's kuwe" kuza engqondweni. "Yenza indlela yakho" ngokukhawuleza yenza ukuba unqwenele i-Burger King, i-GE "ivelisa izinto ezintle ukukhanya," kwaye i-Motel 6 inokubalwa ukuba 'ikushiye izibane.' Ucinga nge Mazda, kungekhona iChevy, xa uva, "Sondeza, sondeza!"

Uyazi oko uzama ukufezekisa nge-slogan-into engayibalekiyo njengemizekelo. Kodwa ufika phi na? Sebenzisa la macebiso ayisithandathu ukuze ufike nge-slogan enkulu kwaye uqinisekise ukuba unako ukuthatha ukuthatha.

Yenze ikhunjulwe

I-slogan yakho kufuneka ikhunjulwe. Kufuneka kube lula ukukhumbula, into ethile abantu abafuna ukuyikhumbula zabo kunye nokuphindaphinda kwabanye. Xa uqala ukuva izibhengezo ezingasentla, yintoni na malunga nabo ababenamathele nawe?

Abaninzi babo bafanisa okanye bajongwa ngokuthe ngqo kwiibinzana eziqhelekileyo ezinokuthi ulwimi lwesiNgesi. Oku kunokuqala ukuqala. Qala ngegama eliqhelekileyo, uze ulungise ukuze lisebenze kwaye lisebenzise kuwe.

Iinzuzo eziphambili

I- slogan yakho kufuneka ibe neenzuzo eziphambili zemveliso okanye inkonzo oyinikezelayo. Nika abantu isizathu sokuba unxulumane nawe okanye inkampani yakho. Yintoni eyona nto ifanelekileyo malunga nemveliso okanye inkonzo yakho? Yintoni ebeka ishishini lakho ngaphandle kwabakho phiswano ?

Zama ukukhenketha oku kwelinye lamagama aqhelekileyo oye wafika nawo.

Ukwahlula umthamo wakho

I-slogan yakho kufuneka ihluke i-brand yakho kunye nemveliso okanye inkonzo yakho. Ingaba ivelisa umlinge wemveliso okanye inkonzo ekwahlukanisa nabathengisi bakho?

Ukuqiniswa kweBrithani

Isigama sakho kufuneka sikhumbule igama lakho lophawu okanye ngubani okhathalelayo owakhumbulayo?

I-brand ingabonakaliswa ngamagama oyisebenzisayo okanye kumfanekiso we logo yakho.

Isiqu kunye neRhyme

Yakha isigqi kunye nesingqisho. Oku kubalulekile - kunye negama eliqhelekileyo kwaye elingaqhelekanga kubo bonke abantu, kuya kunceda isiqubulo sakho "sihlangane" kwiingcinga zabo abo bakuva. Ngaba unayo indandatho? Ingqungquthela yomgca wecatshulwa iya kunceda ukunamathela kwiintliziyo zalabo abayifundayo okanye bayayiva.

Esi siphumo esifudumeleyo

Yenza imfudumalo ibe yinto evulekileyo. I-slogan 6 ye-motel yenza ukuba ufuna ukuhluma kwindawo ethile yokwamkela nokucoceka ekupheleni komhla. Isiqubulo sikaBurger King sikhenkcelela eso siqwengqwana phakathi kwethu sonke esifuna ukuzibeka kuqala.

Kodwa mhlawumbi umkhiqizo okanye inkonzo yakho ayiboleki ukufudumala nokungenangqondo. Mhlawumbi kunolonwabo kunoko. Ufumana u-adrenaline esikhundleni sakhe, njenge-slogan ye-Mazda kunye ne-Nike. Kwimeko apho, sebenzisa oko endaweni yoko.

Into ebalulekileyo kukuba ucela impendulo yempembelelo kulabo abava okanye bayifunda. Ngandlela-thile, kubangele busole ebusweni babo, okanye mhlawumbi nento encinci. Isalathisi sinokuthi sinamathele kwiingcinga zabanye xa sinika i-vibe enhle.

Yiba Nomonde kwaye uvavanyo lweDrayivu

Kusemandleni onke, awuyi kuba ne "Eureka!" umzuzu, ukubetha kwisiqubulo esipheleleyo ngqo kwi-bat.

Unokwenza udlale kunye nabancinci ukuphumeza zonke ezi ngcebiso. Thatha ixesha lakho kwaye uzame phezu kwabahlobo kunye nabaziwayo xa ufika nento enicinga ukuba iphelele. Ukuba bayothusa xa beva, unakho ukuhlaselwa.