UBurger King Origins
Ukukhula kwendawo yesikhulu seMiami yenze indawo efanelekileyo kakhulu yokuqalisa iqhosha elitsha, kodwa kwakufuneka kwenziwe utshintsho kwi-Insta-Broiler ingcamango. UMcLamore no-Edgerton beza ne-grill grill ababeyibiza ngokuthi "i-flame broiler," kwaye yaqeda iingxaki ze-Insta-broiler. Ngowe-1959, umsebenzi wabo wawukhulile, kwaye umsebenzi we-Kramer-Burns wawunomngeni onjalo, ukuba uMcLamore no-Edgerton bathenge iKramam kunye neBurns. Ngowe-1961, u-Burger King wachaza kwakhona kunye nomgcini wakhe osayinayo uMnquba waqala ukusabalala ngaphesheya kwe-United States.
Ngowe-1967, i-Pillsbury Inkampani yathengi iBurger King Corporation i-$ 18 yezigidi, kwaye kunye ne-capital-baking capital, emva kwee-1970, uBurger King wakwazi ukukhula ukuba abe ngowesibini umkhulu we-Burger chain, emva kukaMcDonald's. Kwakuyixesha leemfazwe ezimbini kumabutho ase-America, ukusuka kuCokeke kunye nePepsi kwi-soda neHertz kunye no-Avis ngemali yokuqashisa imoto kwi-ABC impi ephumeleleyo ukunqoba i-CBS ne-NBC ukuba ibe yintanethi ethandwa kakhulu kwi-TV.
UDonald Smith Ulungelelaniso
Ngomnyaka we-1978, uBurger King washoxisa ulawulo lukaDonald N. Smith waseMcDonald's. Wahlaziya izivumelwano zokuthengiswa kweenkampani ukwenzela ukuba abanikazi abanakho ukufumana ii-franchises kwezinye iinqetyambo, ngaloo ndlela bekhuthaza ukunyaniseka; kwaye ukuze bakwazi ukuqhuba izitolo ngaphezu kweyure yokuhamba emakhaya abo, ngaloo ndlela banciphise ubunini bebunikazi.
Abaninzi abanini-mali abangenazibonelelo bahlawulela, baqhekeza amanqatha enkampani. Kwakuyixesha eli xesha uBurger King waqala ukufikelela kubantwana, ngokuchasana neentengiso zeMcDonald eziququzelelwa kwiinguqu zokuziphatha zabantu abalinganiswa noRonald McDonald kunye nabahlobo bakhe abanezifaniso ezifanayo: I-Burger King owayengumlindi, uMncedisi I-Fries kunye neSir Shake-a-Lot.
USmith akazange athathe kuphela umqeshi wakhe wangaphambili kunye no-Long John Silver ngokuzisa i-Burger King yokuqala yeentlanzi zeentlanzi, kodwa kunye neKentucky Fried Chicken kunye neWendy ngokuzisa i-sandwich yokuqala yenkukhu. Inkampani yokuthengisa yayingama-15 ekhulwini ngo-1980, apho i-Smith yaxhaswa kwakhona, ngeli xesha nguPepsiCo. Emva kokushiya, ukuthengisa kwaqala ukuhla.
Impembelelo kaNorman Brinker
UNorman Brinker, owayelethwe ePillsbury xa athenga intambo yakhe uSteak noAle, wahlawuliswa ngokuguqula inkampani. Waqala oko kwaziwa ngokuba yi-Burger War, eqhuba iirhwebo ezazisithi Burger King's burgers zazikhudlwana kwaye zibhetele kuneMcDonald's; ezi ziza kuba yinto yokuqala yezopolitiko "iintengiso ezihlaselwa" kwiindawo zokutya. Njengemigudu kaSmith, uBrinker wasebenza kancinci ngaphambi kokushiya inkampani, kwaye waqhubeka ekwakheni ityari yokudlela yaseChile.
Ngaphandle kweSmith okanye iBrinker, uBurger King waphinde walahla, kwaye oku kwaba esinye sezizathu zokuba i-Pillsbury ayikwazanga ukulwa ne-bidover ibhidi yenkampani yaseBrithani i-Grand Metropolitan PLC. Sekunokuqala kugxininiso lwehlabathi lonke, iGran Met Met yatshintsha indlela yokuhambisa i-Burger King, ishintsha isivumelwano sayo sokuphuza isiphuzo esivela kwi-Pepsi ukuya kwiCoca-Cola, ukusebenzisana neWalt Disney Inkampani ukubopha kwiifrikansi ze-Disney, nokwandisa i-BK emhlabeni wonke, ngokuthe ngqo ngokuthenga inkampani ehamba ngeBritish-based based burger chain Wimpy.
Isakhiwo samakhulu ekomkhulu eMiami satshatyalaliswa yiNkantye-Andrew ngo-1992, kodwa impendulo eyenzekayo yi-Grand Met iholele ekuhlaseleni ngokukhawuleza. Ngo-1997, i-Grand Met idibaniswe ne-Guinness enkulu yokwenza i-Diageo plc, eyayibonakala ingayinaki i-Burger King ngokuthelekiswa nezinto zayo ezinxilisayo ezifana ne-Guinness, uJohnnie Walker, kunye noMoet & Chandon.
IPO ye-IP
I-BK yehla kwakhona kwaze kwaba yilapho i-TPG Capital, ngoncedo oluvela kwi-Goldman Sachs kunye ne-Bain Capital, ithenge iBurger King nge $ 1.5 billion. I-IPO yaqaliswa ngo-2006, ivelisa i-$ 425 yezigidi kwimali engenayo. I-TPG yazisa ingcamango yeBrapper, evumela abathengi kwezinye izitolo ukuba babone kangcono i-burgers eyenziwe, umxholo ofana nowe-Benihana wekhenketho lwama-cowbeck kodwa oqhelekileyo kumakhasimende akwa-Starbucks , kunye nabasebenzi ababizwa ngokuba ngu "Whopperistas." Inkampani yakhula ibe yi-$ 3.2 yezigidigidi, intengo yokuthenga i-3G yeNtlawulo ehlawulwa yi-TPG ngo-2010.
Nangona uMcDonald uye wahlonishwa njengomzekelo wezoqoqosho kwizasekhaya nakwamanye amazwe, i-Burger King kunye neentsikelelo zenza ukuba, ngokuqinisekileyo, yinkampani enomdla kumntu ongathathi hlangothi.