Ibali emva kweCototle Mexican Grill
Iziqalo ezithobekileyo
Umsunguli uSteve Ells waya kwiCulinary Institute of America eHyde Park, eNew York; Emva koko, waba ngumpheki womgca weJeremiya Tower kwiInkanyezi eSan Francisco, eCalifornia. Ngo-1993, u-Ells wathatha oko wafunda eSan Francisco waza wavula indawo yokuqala yokudlela yasePotle eDenver, eColorado, kufuphi neYunivesithi yaseDenver ekwimboleko yemali eyi-85 000 evela kuyise.
U-Ell noyise babala ukuba isitolo sidinga ukuthengisa ama-burritos ama-107 ngosuku ukwenzela ukuba kube nenzuzo; Nangona kunjalo, emva kwenyanga enye, ivenkile yokuqala yayithengisa i-burritos engaphezu kwe-1 ngosuku.
U-Ells wayecwangcise okokuqala ukusebenzisa imali ukusuka kwiCototle yokuqala ukuvula indawo yokudlela efanelekileyo kodwa endaweni yoko wagxila kwi-Chipotle yaseMexican Grill xa iivenkile zazibona impumelelo.
Ngo-2016, i-Chipotle yayisebenza kwiindawo zokutyela ezi-2 000, eziquka ii-17 zokudlela zase-Chipotle ngaphandle kwe-US, i-ShopHouse ze-Southeast Asia zokudlela zokutyela, kwaye inkampani yaba ngumtyalo-mali kwiziko elisebenza kwaye liqhuba ezintathu zokudlela ze-Pizzeria Locale.
I-Chipotle ayinakutyithinteli ishishini layo, ecinga ukugcina ubunikazi bayo bonke abakuyo indawo engundoqo ekukwazi ukubeka ithowuni kwinkcubeko yabasebenzi, kunye nokuzibophezela kwayo kwiindawo ezizinzileyo.
Investment McDonald
Ngo-1998, uMcDonald's wenza utyalo-mali obuncinane kwinkampani.
Ngo-2001, inkampani yayikhulile ukuba ibe ngumtshali-zimali omkhulu kwi-Chipotle. Utyalo-mali lukaMcDaldald wavumela ukuba iqumrhu lenze ngokukhawuleza lisuka kwiivenkile ezili-16 ngo-1998 ukuya kwiivenkile ezingaphezu kwe-500 ngo-2005.
Ngo-Oktobha 2006, uMcdonald wahlukana ngokupheleleyo kwiPolotle. Le nto yayiyinxalenye yeqhinga elikhulu kuMcDonald's lokuhlukanisa zonke iinkonzo zalo zokungabikho ezingundoqo, kuquka i-Chipotle, i-Donato's Pizza kunye ne- Boston Market , ukuze ijolise ngokugqithiseleyo kwikhenketho enkulu kaMcdonald.
Ukulandela ukuchithwa kukaMcDonald, uPototle wathenga ama-franchise ambalwa ayithengisile waza waba ngama-100 ekhulwini. I-Chipotle yaqhubeka yoluntu ngo-2007.
Ukuqubuka kwe-E-Coli
Ngasekupheleni kuka-2015, kwakukho uluhlu lwe-E-coli ephazamisayo kwiindawo zokutyela ezihamba nge-Chipotle yaseMexico, kuquka ne-11 ze-Chipotle zokutya eWashington nase-Oregon.
Amacandelo okuLawula nokuVimbela (i-CDC) anciphise inani lamatyala axhumene nePototle ukusuka kwiimeko ezingama-50 ukuya kuma-37 ngoNovemba 18, 2015 (kunye ne-24 eWashington kunye ne-13 e-Oregon). Olu nciphiso lwama-25 ekhulwini lwalusekelwe ekuvavanyeni okuthethelelekileyo okwakuboniswe ukuba amacala awazange ahlobene nePototle.
I-CDC iye yazisa i-Chipotle ukuba ifumene amatyala angaphezulu amathandathu apho ukuhlolwa kokuqala kufana ne-E. coli intlungu ebandakanyekayo kwimeko yaseWashington ne-Oregon.
Ukuphendula kwesi siganeko, uPotle uthe uthathe amanyathelo okuqinisekisa ukuba iindawo zokutya ziphephile.
Inkampani ithe yaqhuba ukucoca okunzulu kwiindawo zokutyela ezixhumene ne-E-coli, ukutshintsha izithako kwezo ndawo zokutyela, ukuguqula iinkqubo zokulungiselela ukutya, ukubonelela zonke iinkcukacha ezifunekayo zokunikezela ngophando, nokuhlola abasebenzi ukuba kuqinisekiswe ukuba akukho iimpawu zokugula.
I-Chipotle nayo yathi inkampani iyakwandisa ukuvavanywa kwezithako eziphambili, ukuhlola zonke iinkqubo zokutya-ukhuseleko ukufumana amanye amathuba okuphucula, kwaye isebenzisana neendlela ezimbini zokuzikhusela zokhuseleko lokutya, kwiifama ezibonelela ukutya kwayo kwiindawo zokutyela.
Ngokwe-CDC, malunga neziganeko ezingama-48 zezigulane ezinxulumene nokutya ezenzekayo e-US ngonyaka, kuquka iimeko ezingama-265,000 ze-E. coli.
I-Chipotle ngo-2016
Ngenzuzo eqhubekayo ngokukhawuleza ngo-2016, ikusasa likaPolotle lahlala liqinisekile. Ngo-Agasti 2016, iPototle yatshitshiswe ngumgwebi-nxaxheba ngamagumbi angama-10 000 ngenxa yecala lokuba "ukweba umvuzo," egxeke inkampani yokwenza abasebenzi babeke ixesha elongezelelweyo "ngaphandle kwexesha" ngaphandle kokuhlawula. Kulindelwe ukuba i-Chipotle iya kuqhubeka nokulwa nomgwebo.
Iinguqu eziLawulayo
NgoNovemba ka-2017, umsekeli kunye ne-CEO uSteve Ells wamemezela ukuba uya kuphuma kwindawo yakhe. Ngo-Matshi ka-2018, u-Ells wathatyathwa yi-CEO ye-Taco Bell uBrian Niccol, nangona u-Ells uya kuqhubeka ebambe isikhundla sakhe njengosihlalo. Intengo ye-Chipotle yakhuphuka ngaphezu kweepesenti ezili-12 ekumemezeni utshintsho lobuholi.