UMcDonald's usengumkani: i-archtype yokutya ngokukhawuleza kunye nokuguqulwa kwegolide ekugqibeleni. Zonke iindawo zokutyela ezinokukhawuleza, nokuba ziyakuthanda okanye akunjalo, zizinto ezithile zifaniswa noMcDonald's. Oku kwenza ukuba kujoliswe, kungekhona kuphela ngabakhuphiswano balo, kodwa ngamagunya karhulumente kunye nangabathengi bayo. Xa uphezulu kwintaba, wonke umntu uya kuzama ukukukhupha. Nangona iMcDonald ibone ezinye iintsuku ezinomdla nje ngoku nje, ihlala isithsaba, kwaye ayibonakali ukuba iya kulahlekelwa indawo yayo entabeni naliphi ixesha kungekudala.
Zonke zibuyela kumsunguli. Ngama-1954, uRay Kroc wagqithisa indlu yakhe kwaye watyala imali yakhe yonke yokugcina imali ukuba abe ngumthengisi ophela we-Multimixer, umenzi we-milkshake. Xa uneminyaka engama-52 ubudala weva ukuba "i-hamburger" yaseMelika yaseCalifornia yayiqhuba ii-Multimixers ezisibhozo ngelo xesha, wabahlawulela waza wayibeka ingcamango yokuvula iindawo zokutyela ezinina kubanikazi, uDick noMac McDonald, benethemba lokuba thengisa ezisibhozo ze-Multimixers nganye.
Esikhundleni salokho baxabela uhlobo oluthile lwemicimbi; kwaye uRay Kroc wavula indawo yokudlela yaseMcdonald yokuqala ngo-1955. Ngowe-1965 uMcdonald wahamba esidlangalaleni , kwaye namhlanje ngumthengisi weenkonzo zokutya emhlabeni jikelele ophethe iindawo zokudlela ezingaphezu kwama-30,000 ezisezweni ezingaphezu kwama-100.
Imvelaphi kunye neNzuzo
Ngubani ongayazi imenyu kaMcDonald ngentliziyo kwaye yonke i-jingle ibhaliwe?
Imodeli yezoshishino isebenza, kunye nokukhangisa kazwelonke nakwamanye amazwe, i-McDonald's Corporation iyakwazi ukukhonza izigidi ezingama-27 zaseMerika ngosuku. Kodwa ngelixa ukufumana indawo yokudlela yaseMcDonald yithuba elihle, inkampani ifuna kuphela abantu abanamava abashishini abanobuchule abaphethe okanye abalawulayo iiyunithi zamashishini amaninzi kwaye banemithombo ebalulekileyo yemali.
I-McDonald's Corporation ithi i malunga nokukhula kweshishini , ukwenza imali, nokuzonwabisa, kwaye kufuneka kuphela umfama osweleyo.
Ingakanani i-Franchise ye-Franchise Cost?
Kuthatha amazambane amaninzi ukwenza le fries, ngoko uze ulungiselelwe. Uza kufuna ubuncinci bee-300,000 zama-$ ezingezibolekiweyo, izixhobo ezizimele ukuba ziqwalaselwe ngetyala leMcDonald's. Uninzi umnini-mhlaba / abaqhubi bangena kwinkqubo ngokuthenga ivenkile yokutya ngokuthe ngqo ukusuka kuMcDonald's okanye kwi-McDonald's Owner / Operator. Inani elincinci labaqhubi abatsha bakhetha ukuthenga isibonelelo esitsha, kodwa oko kufuneke ukuhlawulwa kokuqala kwe-40% ngokuchasene ne-25% yendawo yokutyela ekhoyo. Uqeqesho olunzulu lujongana nazo zonke iinkalo zokusebenzisa indawo yokudlela yaseMcDonald. Nangona iMcDonald ayinikezeli ngemali, uMnini weMicroonald's / Abaqhubi banokufikelela kwiinkampani ezinxulumene nenkxaso-mboleko kunye nenkxaso yeentengo eziphantsi kakhulu kumashishini.
Oko Sithanda
UMcdonald unikezela ngezandla ukuqeqeshwa kunye nezinto oziluncedo ukuba ube yimpumelelo. Ngokuqeqeshwa kweklasi yehlabathi, inkonzo yenkonzo yehlabathi, inkxaso yenkxaso yehlabathi, kunye nokuqatshelwa kwegama elingapheliyo, uMcdonald's uqinisekileyo ophumeleleyo kuma-franchisees afuna ithuba elihle "lokungena kulo lonke" ekuqinisekiseni ukuba khona koluntu kunye nenzuzo eqikelelweyo. Konke oku, kwaye basakhonza ukugubungela okunjalo kufuneka ube nepuni.
Iinkonzo
- Iiprogram ezikhuthaza ngokukhethekileyo: Ngokomzekelo, uMcdonald's inxaxheba yeMinorityFran.
- Uqeqesho lweklasi yehlabathi: uMcdonald's uhlonishwa njengenkampani yokuqala ye-franchising emhlabeni jikelele. Uqeqesho luyadingeka ngaphambi kokuba ngumnini / umqhubi.
Umxhasi
- Iindleko: uMcdonald's akaboneleli ngezimali okanye uncedo ngaphandle kweemfuno ezizodwa kwiincinci.
- Akukho mvume evumelekile: Ukugqithiswa kukaMcdonald kuvulelwe kuphela abantu abachaphazelekayo ngqo kwimisebenzi yemihla yokutya.
- Ukususela ekuboneni ukuhla kwehla: Ngo-2012 ukuthengiswa kwenyanga nganye kwehla kweyokuqala kwiminyaka elithoba. Ngo-2014, ukuthengisa ngekota kwenyuka okokuqala ngqa kwiminyaka elishumi elinesixhenxe. Ngo-2015, iMcDonald yaceba ukuvala ii-184 zokutyela e-US, eyayi-59 ngaphezu kokucwangcisa ukuvula, ekhokelela kwangokokuqala ukususela ngo-1970 ukuba kwakukho ukwehla kwenani likaMcDonald elivulwe e-United States.
I-McDonald's Franchise Fast Facts
Ushishino lwakhiwe: 1955
Ukuchithwa kweeFrench Kususela ngo- 1955
Utyalo-mali olupheleleyo: i -990,000 i-$ 2,250,000
Utywala: $ 750,000
I-Franchise Fee: i-$ 45,000
Amalungelo: 12.5%
Ikota: 20 Iminyaka