Ukusuka kwenye indawo yokudlela encinci ukuya kwiRandi yeBhiliyoni eyi-1.6 yezigidi
Imvelaphi kaS S. Truett Cathy
UCathy nomntakwabo uBen bavula i-Grill Gwar eHapeville, eGeorgia, ummandla wase-Atlanta, ngo-1946 emva kokuphuma kukaCathy e-US Army.
Bakhela kufuphi ne-Ford auto plant kunye nembono yokuzisa abasebenzi bayo abalambileyo. Yasebenza. Abazalwana baqaphela ukuba abanye abathengi babo babethatha imiqulu kunye nenkukhu inyama baze bajike kwiisantikiti, banikeze ingcamango ye-Chick-fil-A.
Emva koko uBen Cathy kunye nomnye umzalwana wabulawa ngokuphazamiseka kwendiza. UTruett uCathy waqhubeka nokuqhuba indawo yokutyela, eyayiqamba ngokuthi iNdlu yaseNtshonalanga kwaye yayidlulisela kuyo yonke indawo yaseAtlanta. Indawo yokudlela yasekuqaleni iseseshishini, nangona isityalo seFransi sevalelwe kwaye sichithwa.
Ukulandela iEksodus ukuya kwiidolophu
UCathy waphawula ukukhula kwamadlelo aseMelika, ngokukodwa iindawo zokuthenga ezithengileyo zangaphandle ezisuka kumaziko ezixeko nakwizixeko ezincinci. Waqala ulayini lwe-Chick-A-chain ngo-1967 kwi-Greenbriar Mall kumzantsi we-Atlanta. Oku kusetha ithoni ininzi yexesha lakhe lokutyela.
Ezinye ziyiyunithi ezizimeleyo, kodwa ezininzi zifumaneka kwizikhulu.
Isitayela sikaSt. Truett Cathy's Entrepreneurial Style
Uphefumlelwe njengomfana osele ncwadi kaNapoleon Hill ethi "Cinga kwaye Ukhule Ucebile," UCathy ubhale iincwadi zakhe ezodwa ezigxininisa ekukhuthazeni ishishini nasekukhuthazeni. Wabambisana kunye noKen Blanchard ocebisa kakhulu ifilosofi yakhe: "Isiqhamo sobubele: Khangela uvuyo lokunika ixesha lakho, italente kunye nobutyebi."
I-franchise i-chick-A zivaliwe ngeCawa. UCathy wavula i-yokudlela yakhe yokuqala ngoLwesibili waza wafumanisa ukuba ngeCawa "wayephelile." Wayechaza ukuba, njengathi, abaninzi abathengi bakhe bakhetha ukugcina iSabatha yamaKristu kwaye bangadli ngeCawa. Ugcine iivenkile zakhe zivaliwe ngeCawe ukususela ngelo xesha, ngokuninzi ukuhlonela iinkolelo zonqulo lwabathengi bakhe - i-Southern US evangeli - njengeyakhe.
Yidla i-Mor Chikin
UCathy uye wasebenzisa amahlaya ukuze akhulise iphrofayili yenkampani yakhe kulo lonke umsebenzi. Ezinye zeentengiso ze-TV zangaphambili kwi-TV yase-Atlanta zibonisa ukuba uthatha umkhiqizo wakhe ngakumbi kunokuba aziphathe. Inkampani ikhiqize ukuthengiswa kweTV, ukupapasha iimpapasho kunye neenqwelo zezibhengezo zasemgwaqweni ukususela ngo-1994 kunye neenkomo eziphethe iimpawu ezithi, "Yidla Inkukhu Eninzi," mhlawumbi, "I-EAT MOR CHIKIN," ebonisa ukuba iinkomo zinokuba neengxaki ngepelo.
Kwakungumzamo wokubangela abantu ukuba bangabikho kwintambo ye-burger, okwandisa ukondla kweenkomo eziqinileyo. Ngaphandle kwesikhalazo esithile esivela kwimboni yenkomo yenkomo, akukho nanyathelo ethathwe malunga ne-Chick-A-A ngenxa yokuba le phulo alidibi naliphi na inkampani ekhuphisanayo.
I-fow-fil-A kwiindaba
UCathy ufumene uninzi lwe-press kwi-millennium, kungekhona konke okulungileyo.
Waphuma ngokuchasene nomtshato wesini omnye ngomnyaka ka-2012, kwaye kwacaca ukuba intsapho yakhe ye-WinShape Foundation yaxhamla izigidi zeedola kwimibutho yezopolitiko eyayimelene namalungelo angqingili.
I-brouhaha eqikelelweyo ilandelwe kunye nabadli bezinye ukutya benqabile ukubeka inyawo kwi-Chick-A-A ngelixa abanye baxhamle ukuba badle apho ekuxhaseni isikhundla sikaCathy. UCathy uphantsi, kunye ne-Chick-A-Ukumemezela ngxelo ka-2012, "Ukuqhubela phambili, injongo yethu kukushiya ingxoxo yomgaqo-nkqubo malunga nomtshato wesini omnye kunye noonobumba bezopolitiko."
UTruett Cathy uhlala ethinteka kakhulu kwi-Chick-fil-A, eqhuba inkampani kunye nendodana yakhe uDan Cathy. Ikhonkco iyaqhubeka ikhula, iyaqhubeka ivula kwiindawo ezintsha. I-fuc-A-A kwi-campus yase-Auburn University yabeka irekhodi ngoJuni 2017 nge-$ 3 yezigidi ekuthengiseni, ifumana umvuzo.
Inkomo yayiye kuloo mbhiyozo.