I-Starbucks ithenge i-Peet ngo-1984 njengoko ukuthengiswa kweefowuni ezikhethekileyo kwaqala ukukhutshwa, kwaye kwangoko kwanda.
UWoward Schultz: Umntu onombono
Ngowe-1987, uHoward Schultz , umongameli womphathi kunye nomphathi jikelele we-Hammarplast USA, waphawula ukuba i-Starbucks yayithenga imbalwa yamashishini akhe e-espresso. Oku kwenzelwa ingqalelo, ngoko ke wagqiba ekubeni akhangele ishishini. Xa efika eSattle wafumanisa ukuba iindawo ezine zisebenza phantsi kobunini bukaGerald Baldwin noGordon Bowker.
Kungekudala emva kokutyelela kwakhe, u-Schultz wajoyina iqela labanikazi, enikezela ngokuthengisa ngokufanelekileyo kunye nobugcisa bezoshishino. Ngomnyaka kamva, ngelixa ekhefu eYurophu, u-Schultz waqaphela ukuba e-Italy, ukucoca ikhofi kwiivenkile zekhofi kunye neefestile zangaphandle kwakuyingxenye ebalulekileyo yobomi bemihla ngemihla yabantu. Ngelinye igama, u-Schultz waqonda ukuba ukusela ikhofi "ngamava." Ngaloo ndlela kanye nangoko, wagqiba kwelokuba ufuna ukuphinda aziphendulele umva we-coffeehouse (kunye namava ekhofi) e-US
U-Schultz wanquma ukushiya i-Starbucks ukuvula enye yeefowuni zakhe zeefesi eziza kubonisa ngokugqithiseleyo i-caffe yase-Italy eyayisasazweni lonke. Nangona kunjalo, kamva wafumanisa ukuba abanikazi be-Starbucks banomdla wokuthengisa iivenkile zabo. U-Schultz akazange achithe ixesha kwaye wathenga i-chain ye $ 3.8 yezigidi kwaye wadibanisa iivenkile zakhe kunye nesitolo sakhe sekhofi.
I-Starbucks yayinomnikelo wokuqala kawonkewonke (IPO) kwimarike yemasheya ngo-1992.
Ulwakhiwo lwe Starbucks
U-Schultz wakhawuleza wamisa ukugqithisa lonke umsebenzi ngokulungiswa kwamalungiselelo amaninzi. Okokuqala, wakwandisa izinto ii Starbucks eza kunika zona ukubandakanya iziphuzo ezininzi ze-gourmet ezifana ne-espresso, i-latte latte kunye nekhofi ye-iced. Okona kubaluleke ngakumbi, wakhulisa intsebenziswano yenkampani kunye nabasebenzi bayo ngokuqeqesha abasebenzi ukuba banikezele ngenkonzo yamakhasimende aphezulu. Injongo yakhe yayikukuba i-Starbucks ibe yindawo evuyayo yokusebenza, enikezela ezininzi izinto kunye neenzuzo. Kwakhona wenza isigqibo sokwakha indawo yokuhlala yokuhlala e-comfortable room-style kuyo yonke i-Starbucks.
Imizamo yakhe ehlawulwe. I-nkampani yabona ukukhula okukhulu kakhulu kuma-1990 kwaye yaba yi-N1 yelizwe ekhethekileyo yokuthengiswa kwekhofi. Ngeendawo ezili-16 000 emhlabeni jikelele, abaninzi abantu bakholelwa ukuba i-Starbucks iyinkululeko. Ayiyo. Enyanisweni, kuthathwa njengekholeji yekhofi ekhokelayo yehlabathi.
Imisebenzi yaseMntla yaseMerika
Ininzi i-Starbucks igcina eNorth America yinkampani-esebenzayo. Ngenkathi ngezinye iinkampani zenza amalungiselelo okukhupha iilayisenisi kunye neenkampani ezibonelela ilungelo lokusebenzisa indawo ezithile ezazingenakufikeleleka, njengezithuthi, izicwangciso zokutya, iikholeji ezincinci kunye neeyunivesithi ezinkulu.
I-Starbucks ibiza ezi ndawo indawo ekhethekileyo yemarike kunye neyee "iinkqubo." Kuza kuqwalasela ezinye iindawo zokuthengisa eziphezulu eziphezulu ezifanelekileyo okanye izithuthi eziphezulu zokuthengisa njengemisebenzi enokwenzeka ye-Starbucks "inkqubo," nje kuphela ukuba ingabonakali kwimifanekiso eqingqiweyo ye-Starbucks.
Ziziphi i-Starbucks ezenza i-Franchise
Ukususela ngo-2003, iNkxaso ye-Starbucks enesisonke ngokupheleleyo i-Seattle Best Best Coffee iqhubela phambili ukusebenza kweefestile kunye nee-kiosks zayo. Le ncedisi inama-cafés angaphezu kwama-540 e-US kunye ne-100 ye-espresso i-bar, kunye nevenkile yokuthengisa kunye neevenkile zokutya kwiindawo ezingama-20 nakwiPhondo kunye neSithili sase-Columbia. Izitraka ezingaphantsi zifumaneka kwiindawo ezininzi zamashishini nakwiikholeji zeekholeji, kubandakanywa kwiivenkile zokutyela.
IQumrhu Elihle kunye neModeli Yoshishino Elifezekileyo
Nangona i-Starbucks ayithathwa njenge-franchise, isacingwa njengomzekelo obalulekileyo wenkcazo yokuchithwa kwengcamango ecacileyo ngenxa yemigaqo yezoshishino kunye nomzekelo wezoshishino.
Ukuthengisa ngokucokisekileyo, umkhiqizo omileyo kunye nomfanekiso, inkonzo yamakhasimende aphezulu, kunye nokusebenza kanzima okudala, kuye kwaholela ekuphumeleleni kwayo njengebhizinisi leebhiliyoni ezininzi. Ingumzekelo womoya-shishini-umntu omnye onombono ubona ithuba kwaye uzalisekile.
Inkampani ye Starbucks ibonisa ukuba kungenzeka ukuba ishishini elincinci lisebenza kwimigaqo elungileyo ukuba likhulu kakhulu kwaye liphumelele kakhulu. Njengoko uWoward Schultz wabhala malunga nenkampani encwadini yakhe, "Kwakukho into emilingo ngayo, inzondelelo kunye nokunyaniseka engazange ndibe nakho kwishishini. Mhlawumbi, mhlawumbi, ndingaba yinxalenye yaloo milingo. Mhlawumbi ndiyakunceda ukuba ikhule. "
Yaye iya kukhula. I-juggernaut yekhofi ivelisa imali engenayo engama-dollar ayi-22 yezigidi, isebenza kwiivenkile ezingama-25,000 kumazwekazi amathandathu. Xa sicinga ukuba i-Starbucks ivula izitolo ezintsha eTshayina ngesantya sevenkile nganye kwiiyure eziyi-15, ayibonakali nantoni yokuthatha i-breather. I-Starbucks iqhuba i-3,000 ivenkile e-China kwaye ihlose ukuba nezindawo ezi-5 000 ezisekho nge-2021.