UFrederick Adrian "Fred" uDeucuca wazalelwa eBrooklyn, eNew York ngowe-1947, wayehlala kwindawo yokuhlala kawonkewonke eBronx, wabuyela eSchenectady kwaye ekugqibeleni waya eBridgeport, Connecticut. Ukususela ekuqalekeni okuthobekileyo, wakhula enkulu kunazo zonke zokutya kwiivenkile zeevenkile zeevenkile eziliqela (i-Subway ineendawo ezingama-45,000 emhlabeni wonke, kodwa uMcdonald's usakhudlwana ngokubanzi) kunye ne-Subway yabika i-Forbes kumagazini ukuba ixabise ama-dollar ayi-3,5 billion.
Akukho kubuya okubi kwi-investment $ 1,000. Uphakathi kwabaninzi abasunguli-ntlawulo abaqala ihlwempu kwaye, njengoDave Thomas (Wendy's) kunye noBill Rosenberg (i-Dunkin Donuts), babe neengcamango baze bakhulise iinkampani ezitshintshe iMelika.
Ibali le-Subway liqala ngomnqweno oneminyaka eli-17 ubudala wokuya kwikholeji nokucela umhlobo womntu ngemboleko kwi-barbeque ukuhlawula isifundo. UDkt. Peter Buck, isayensi yenyukliya, wayenengcamango eyahlukileyo ngoFred kwaye esikhundleni sokumkhangela isifundo awayeyifunayo, kunoko watyala imali eyi-R1 000 ukuze uFred avule isitolo sakhe sangasitja sokuqala ngo-1965. UFred wagcina imfundo yakhe xa ekhula ngokutya kwakhe. Nangona ekuqaleni wayecwangcisa ukuba ngugqirha, uFred waphumelela kwiYunivesithi yaseBradport ngowe-1971 ngeqondo kwizengqondo.
Umbono we-Subway wawuyi-Buck, esekelwe kwisitolo se sandwich sase-Italiya e-Maine ebizwa ngokuba ngu-Amato ukuba wayehamba njengomntwana. Kwaqala ngo-1902 e-Portland, eMaine nguGivanvan Amato, umfuduka waseTaliyane, umthengi wathengwa nguDominic Reali, umqeshwa omdala kwindawo yokuqala yakwa-Amato.
Namhlanje, u-Amato naye uhamba nge-franchising kwaye uneendawo ezingama-44 eMaine, eVermont, eNew Hampshire naseNew York. Kufanelekile ukutyelela kwindawo yokudlela yase-Amato - iisanti zaso ziyi-Italian style kwaye ziyamangalisa ngokwenene.
UFred noPetros baqhubela eMaine baza bachitha ixesha befunda u-Amato.
Kwiiveki ezimbalwa kamva bavula i-Pete Super Super Marine yabo ngo-1965, batshintsha igama kwi-Subway ye-Pete kwaye ekugqibeleni baya kwi-Subway ngo-1968. Bahlala kwi "Subway" njengomdlalo kumagama asekelwe kwindlela yokuhamba ngomgwaqo eNew York. Igama litshintsho lwenzeka ngenxa yokuba abantu abaphulaphule intengiso yerediyo bathetha ukuba igama lizwakala ngathi "i-Pizza Marines" kwaye bamangaliswa xa befikile ukufumanisa ukuba kwakuyintengiso yes sandwich kungekhona i-pizzeria.
Iindawo zokudlela ezimbalwa zokuqala azizange zenze kwaye zikulindeleke, ngoko kunokushiya ingcamango uFred kunokuvula ezinye ezimbalwa. Ngowe-1973 I-Subway yayinyuka kwiindawo zokutyela ezili-16 e-Connecticut, kwaye yaqala ukukhwela i-franchise ngo-1974. Namhlanje ineendawo ezikufutshane ezingama-45 000 kumazwe angama-112, kunye neyokuqala yokuvula i-franchise e-Bahrain ngo-1984. EkwaseMilford, eConnecon phantsi kwegama loqhagamshelwano lweDktr's Associates, imisebenzi yehlabathi jikelele ihanjiswa kwiiofisi e-Netherland, e-Australia, eLebhanon, ESingapore, naseMiami. I-Doctor's Associates yinkampani yabucala ibanjelwe ngokukhawuleza.
Ukuqaliswa kweJaredi, umthengi owathi ulahlekelwe iipilisi ezingama-245 kwiindlela zakhe zokutya kwe-Subway njengomkhulumeli wakhe, waqala ukuguqula i-brand positioning into yokutya okunempilo.
Ngo-2009 uphando lweZagat oluthiwa yi-Subway ngumboneleli ongcono we "Izinketho Zempilo" kwinqanaba le-mega-chain. Yadumise indumiso evela kwi-American Heart Association ye-calorile ephantsi, ukutya okuphantsi kwe-sodium ngo-2012 kwaye yanikezwa i-Heart-Check Certification. Nokuba uMongameli wokuqala uMichelle Obama unqumle ngokudumisa i-Subway "yokusebenzela ukufumana abantwana banomdla ngokutya imifuno yabo." Ininzi ngokuqinisekileyo, isingeniso ngexesha elifanayo lokuxhaswa kwayo kwesonka, ukuphuculwa kwayo kwiprotheni kunye nokwandiswa kwemenyu ye-menu uye wenza okunye ngokuqhubeka nokuphucula impumelelo yeevenkile kwizinga lendawo kunanoma yini enye.
UJared Fogle wasolwa waza wahlawulwa ngo-2015 ngokuxhaphazwa kwabantwana kunye noonografi bezingane kwaye ngoku ukhonza iminyaka eyi-15 entolongweni. Ngexesha elisondeleyo kunye nexesha elide phakathi kwe-brand ye-Subway kunye ne-Fogle, bekukho ukukhathazeka ngokucacileyo malunga neempembelelo ezinokuthi zibe nazo kwiingcamango zikawonkewonke ze-Subway.
Indlela inkampani ejongene ngayo nengxabano yeJared yinkcazo ephawulekayo yokulawulwa kweempawu ngexesha lobunzima.
I-brand ye-Subway ibonakaliswe ngokuphawulekayo kwiimarike zendawo nakwamanye amazwe. Ngoxa uFred wayevame ukucatshulwa ngaphandle kokufuna ukuguqula umnikelo we-Subway; njengoko kungena kwiimarike ezintsha, kwavela kwiindawo ezikhoyo. Kwazisa indawo ze-Kosher eziqala ngeCleveland kunye neendawo zokutya ezenziwe nge-vegan ezingenakusiza inyama yenkomo okanye ingulube e-Indiya. Kwakhona iguqule iimveliso zayo ngokusekelwe kumfuno zabathengi basekhaya, ukufumana isonka esingenasiphelo se-gluten kunye ne-brownies, ithuthukiswe ityuwa kunye neoli eyancitshiswayo ukuze ihlangabezane nemimiselo yabathengi kwiimarike zamazwe ngamazwe, kwaye isuse ezinye izithako ezisetyenziselwa kwimveliso yayo kubandakanywa isongezelelo sokutya azodicarbonamide. Kwakusandul 'ukuvakalisa ukuba kuya kuhamba kwiiprotheni ezikhuliswe ngaphandle kwamayeza.
Imbali ye-Subway ayizange ibe nemingeni. Ngaphezulu kwembali yayo ihlaselwe ngamaxesha ahlukeneyo kunye nokunganeliseki kwe-franchisee, ulwaphulo-mthetho, ibango lokuba ubude beentlawu zesiqwenga zixakile, kwaye phakathi kwezinye iimeko sele zikhankanywe kwiimfazwe ezisemthethweni ezijongene nemimiselo yomgaqo-nkqubo ejoliswe kwi-franchising. Kwakhona, njengoko iimfundiso ezintsha zivela kwiminikelo yokutya enempilo, ukuma kwe-brand-consciousness-position ye-Subway kuye kwandula ukhuphiswano.
Njengabo basunguli abaninzi abaphumelelayo ekugqithiseni imali, uFred, ngoxa engakhange achukumise ngakumbi kwi-International Franchise Association, wayehlala efumana umcebisi. Kukho amabali amaninzi kaFred kunye nentlanganiso yee-franchisors kunye neeyure zokuchitha kunye nabo ukubonelela ngeengcebiso-kwaye abanye balabo baqalayo beefestile babezithengisa ukuba babe yi-Subway elandelayo. Ngaphambi kokufa kwakhe, uFred wamisa udadewabo uSuzne Greco ukuba athathe ubunkokheli bebhenki njengomongameli walo. UFred wafa ngoSeptemba 14, 2015, eneminyaka eyi-67.