Ukufumana iFranchise ingaba yiNqamlezo yokuPhumelela
Iingenelo zokuba uFranchise
1) Ireyithi ye-Failure Failure - Xa uthengisa i-franchise, uthengisa umgaqo osisiseko oye waphumelela. Izibalo zibonisa ukuba i-franchisees imela ithuba elingcono kakhulu lokuphumelela kunabantu abaqala ishishini elizimeleyo; amashishini azimeleyo angama-70 ukuya kuma-80 ekhulwini amathuba okungahlali kwiminyaka embalwa yokuqala emininzi ngelixa ama-franchisees anamava angama-80 okuphila (uMichael M. Coltman, Franchising eCanada: I-Pros and Cons , i-Self-Counsel Press).
2) Uncedo ngokuQala phezulu nangaphezulu - Ufumana uncedo oluninzi oluqala ishishini lakho kwaye lusebenza emva koko. Ama-franchises amaninzi, eqinisweni, asebenza ngokukodwa. Xa uthengela i-franchise, ufumana zonke izixhobo, ukubonelela, kunye nemfundo okanye uqeqesho olufunekayo ukuqala ishishini. Kwiimeko ezininzi, ufumana uqeqesho oluqhubekayo kunye noncedo kunye nabaphathi kunye nokuthengisa . I-franchise yakho iya kuvuna inzuzo yomkhankaso wokurhweba kazwelonke wekampani yomzali, ngokomzekelo.
3) Ukuthenga Amandla - I-franchise yakho iya kuxhamla kumandla okuthenga okuhlangeneyo kwenkampani yomzali njengoko i-franchisor inakho ukuthenga ukuthenga ngobuninzi kwaye idlulise ukugcinwa kwi-franchisees. Inventory kunye neempahla ziya kuhlawula ixabiso elingaphantsi kunokuba uqhuba inkampani ozimele.
4) I-Star Power - Amanani amaninzi ayaziwayo anikezelwa igama lomhlaba.
Ukufumana i-franchise kunokufana nokuthenga ishishini kunye nabathengi abakhelwe ngaphakathi.
5) Inzuzo - Ibhankithi ye-franchise ingaba nenzuzo enkulu. Njengoko kulindelwe, i- franchises ebonakalayo, eyaziwayo , njengeMacdonalds kunye noTim Horton, banamathuba athile okuba nexabiso lokuthengwa kwemali-mali kodwa kunokwenzeka ukuba bavelise imali ephezulu kwimbuyekezo.
Iingxaki zokuthenga iFranchise
1) Indlela Yabo okanye Umgwaqo - Iyona nto iphambili yokuthenga i-franchise kukuba kufuneka uhambisane nemigaqo kunye nezikhokelo ze-franchisor. Abanye abaqhubi be-franchise benza i-degree of control yokuba wena, njengomnini-shishini omeleyo, unokufumana okulungileyo. Ngokuxhomekeke kwisivumelwano sokuthengiswa kwemali, i-franchisor inokukwazi ukucacisa ngokuchanekileyo imiqathango efana nale:
- Indawo yo shishino
- Iiyure zokusebenza
- Ixabiso lemveliso
- Utsalathiso, isakhiwo, ifenitshala, njl.
- Ukusetyenziswa kweemveliso ezibonelelwa nge-franchisor kuphela
- I-Franchise resale terms
Ingxabano yama-franchisors yale nqanaba yokulawula kukugcina ukulingana kwemveliso ukwenzela ukuba indawo nganye ye-franchise ibukeka efanayo kwaye ivelele kumthengi.
2) Iindleko eziqhubekayo - Ngaphandle kwerhafu yokuqala ye-franchise, imirhumo, ipesenti yemali ye-franchise yerhafu, iya kufuneka ihlawulwe kwi-franchisor inyanga nganye .
I-franchisor inokuhlawula iirhafu ezongezelelweyo zeenkonzo ezibonelelwe, njengeendleko zokuthengisa .
3) Inkxaso eqhubekayo? Akunabo bonke abaqhankqalazi be-franchise banikezela ngezinga elifanayo lokuncedisa ekuqaleni ishishini kwaye liphumelele ngempumelelo. Ezinye zizinto zokusebenza zokuqalisa- kwaye yonke into emva kokuqalisa iqalisa kuwe. Abanye benza izithembiso zoqeqesho oluqhubekayo kunye nenkxaso abangayilandelayo.
4) Iindleko - Ukuthenga ama-franchise owaziwayo kubiza kakhulu. Ukuba oku kukhetha kwakho, kuya kufuneka ube neeplastiki ezinzulu kunye / okanye ukukwazi ukulungelelanisa imali efanelekileyo. Nazi iindleko zentsholongwane kunye neemfuno zeemali zezinye zezinto eziphambili zokufumana ukutya ngokukhawuleza:
| Franchise | Utyalo mali | Min. Liq. Iimpahla | IFranchise Fee | Avg. Ukuthengisa |
| McDonald's | I $ 1 - $ 2.3 mil. | $ 750,000 | $ 45,000 | $ 2.5 million. |
| KFC | $ 1.3 - $ 2.5 million. | $ 750,000 | $ 45,000 | $ 940,000 |
| ITaco Bell | I $ 1.2 - $ 2.5 million. | $ 750,000 | $ 45,000 | $ 1.4 million. |
| Wendy | I $ 2 - $ 3.5 million. | $ 2 mil. | $ 40,000 | $ 1.5 million. |
| Indlela engaphantsi | I $ 120 - $ 260,000 | $ 30 - $ 90,000 | $ 15,000 | $ 490,000 |
5) Amanzi aseShark-Abonakaliswe - Ukuthenga into encinane, eyaziwayo, mhlawumbi engabizi nge-franchise inokuba yinto yokudlala. Kungenxa yokuba ishishini linikeza ama-franchises akusikho isiqinisekiso sokuba i-franchise oyithengayo iya kuphumelela. Gcinani engqondweni ukuba ukuchaza "impumelelo" kukuthobela-ezinye izinto zokuqhuba i-franchise zingenza kakuhle kakuhle kodwa zingagqibekanga kwizinga elifunayo lomnini.
Kwezinye iimeko, i-franchising ibhizinisi; yonke i-franchisor inomdla ekuthengiseni ama-franchises angaphezulu. Ukuba ngaba i-franchise nganye ayiphumelelanga okanye ayiyiyo nto ingabalulekanga kubo. Oku akuthethi ukuba akukho nto eyaziwayo, i-franchises engabizi zifanelekile, kodwa nje isikhumbuzo sokuba nayiphi na i-franchise ocinga ukuyithenga kufuneka iphandwe ngokucophelela.
Makhe sicinge ukuba ufumene i-franchise eyakuthandayo kwaye ibonakala inethuba eliqinileyo lokufumana i-franchisee. Yintoni oyenzayo ngokulandelayo? Funda ukuze ufunde malunga nesicelo sokuthengiswa kwe-franchise, udliwano-ndlebe kunye nekhontrakthi.
Isicelo seFranchise
Isinyathelo sokuqala sokufumana i-franchise kukuqhagamshelana ne-franchiseor oqhuba i-franchise enomdla kuyo. Ngokuqhelekileyo, xa ubonisa umdla, i-franchisor ilindele ukuba ugcwalise i-questionnaire okanye ifom yesicelo.
Ungamangalisi ukuba imibuzo ye-franchisor ibandakanya imibuzo ecacileyo malunga nemali yakho. I-franchiseor uya kufuna ukwazi ngeempahla zakho , umzekelo, kuba ufuna ukuqiniseka ukuba unesithuba sokubuyela ekuqhubeni ukuqhuba ibhizinisi xa kunzima ukungena kwimali.
Mhlawumbi uya kubuzwa malunga neemeko zemali yeqabane lakho. Kwakhona, i-franchisor ifuna ukuqinisekisa ukuba bobabini nilungele ukwenza ukuzibophelela kwemali kuyimfuneko ukuqala nokuqhuba i-franchise ngempumelelo.
Ukufumana ulwazi malunga nenkxaso-mali yamancinci, jonga izinto ezili-10 ofuna ukuzazi malunga neNkxaso-mali yeShishini elincinci kunye nemithombo yokuxhasa imali. Funda ukuqalisa ishishini: Ukufumana inkxaso -mali ye-Small Business .
Uqiniseke ukuba ubuzwa imibuzo malunga nolwazi lwakho, imvelaphi, kunye neenqwenela, imibuzo ejoliswe ekuncedeni i-franchisor ukuba yintoni na okanye awuyilo uhlobo lomntu aziva ukuba uya kukwazi ukuqhuba ishishini ngempumelelo kwaye afanele kwi-model model.
Le ngongoma yesibini ibaluleke ngakumbi kubaphathi be-franchisors kuba i-franchises ephumelelayo ixhomekeke kwisicelo esifanayo kwinkqubo abaye bayenzayo. Abafuni abantu abajonge njengabantu abazimeleyo okanye abantu abaya "kutyhola imisebenzi" kuba abanakuyichasa ukuzama okanye ukusebenzisa iimvo zabo.
Udliwano-ndlebe
Ukuba "udlula" lemibuzo okanye uvavanyo lwesicelo, isinyathelo esilandelayo ngokuqhelekileyo intlanganiso kunye ne-franchisor ongayicinga njengendlebe nodliwano-ndlebe. I-franchiseor iya kuqhubeka ihlolisisa umdla, ukuzinikela kunye nokufaneleka kwakho; wena, ngakolunye uhlangothi, uya kuba uzama ukufumana okuninzi malunga ne-franchise.
Isivumelwano seFranchise
Ukuba i-franchiseor inqumle ukuba uyena-franchisee ofanelekileyo , uya kunikwa inkontileka ye- franchise eyenza uxanduva lwazo zombini amaqela. Kufuneka ufune iingcebiso zomthetho malunga nekhontraki uze uhambe ngokucokisekileyo. Njengawe nawuphi na isivumelwano, ezinye iinkalo zazo zingavulwa ukuxoxisana. Kwaye njengaye nayiphi enye isivumelwano, ukuba kukho naziphi izithembiso ezenziwe malunga nobudlelwane be-franchisor / i-franchisee ezingekho kwisivumelwano se-franchise, zibhaliswe kuwo.
Ngaba uFranchising for You?
Ngaba kukho i-franchise kwikamva lakho? Ukuthenga i-franchise kufana nokuthenga nawuphi na uhlobo loshishino ekufuneka wenze ngokukhawuleza kwaye uphando nge-franchise ngokupheleleyo. Nangona kunjalo, ukuba unelungelo lomntu ngokusebenza kwe-franchise kwaye ukhethe i-franchise efanelekileyo, ukuba i-franchisee ingaba yinto yokukhawuleza yokuphumelela.
Uluhlu lweevenkile zokuthengisa zithethwa njengezona zinto zilungileyo kwihlabathi zibone i- Top 100 ze-Retail Franchises.