Ukutshitshiswa kwebhizinisi lakho kungaba yindlela ephumelele kakhulu yokwandisa ukuba uthathe ixesha lakho kwaye wenze ngokufanelekileyo. Nangona uba ngumthengisi-mali ungadinga indleko eninzi, inkunzi efunekayo ekukhuleni inethiwekhi yeendawo ezichithwe kakhulu kuncinci kuwe kunokufikelela kwinani elifanayo leendawo ezinenkampani.
Kuya kuthatha ixesha elingakanani?
Ukucinga ukuba ishishini lakho lilungele ukuthengiswa kwemali-mali, ukususela ngeli xesha ugqiba ukuba i-franchising ilungele inkampani yakho, kufuneka ulindele ukuba kuya kuthatha malunga neenyanga ezine ukuya ezintlanu ngaphambi kokuba ukwazi ukuqala ukunikezela nge-franchises.
Ngokuxhomekeke kwindawo okhoyo kuyo kunye neemarike oceba ukuzithengisa ngemali xa ufuna ukubhalisa i-franchise kwelinye lalawo mazwe kunye nomlawuli we-franchise, xa inkqubo yezakhono zomntu oqeqeshelwa ngokufanelekileyo inzima, cwangcisa ngenyanga. Ngokusemthethweni, xa usuzalise iimpepha zakho zomthetho , ungo-franchisor.
Ngona sonke isicwangciso nomsebenzi osemthethweni emva kwakho, kwaye sele ugqibezele inkqubo yokubhalisa i-franchise, apho kufuneka, ngendlela engokoqobo, kukho into engakumbi ngaphambi kokuba uzibize ngokuba ngu-franchiseor wangempela. Ukuze ube yi-franchiseor wangempela, kuqala ufuna i-franchise.
Ukucinga ukuba unengqiqo (kwaye ngokusemthethweni) uyixabisa ipompo ngeli xesha uhlakulela inkqubo yakho yokuthengiswa kwemali kwaye ube nomgca wabantu abakulungeleyo, abakulungeleyo nokukwazi ukuba ngama-franchisees, kufuneka kuqala uwanikeze nge- franchise maxwebhu .
Ukuba umrhumo wakho wokuthengiswa kwemali unyanzelekile, kwaye aba bahamba ngemali-franchisees ngabantu abafunayo njengama-franchisees, ngokulinganayo balindele ukuba uza kuvala i-franchise yokuqala yokuthengisa ngaphakathi kweentsuku eziyi-120. Nangona kunjalo, ngelixa usayinwe isivumelwano semali-mboleko kwaye ufumene intlawulo yemali yakho yokuqala yemali-franchise, ukuba u-franchisor osebenzayo uya kuthatha ixesha elide.
Abafelisi, emva kwazo zonke, iimvume zabo kunye neenkqubo zokusebenza kubanini-shishini abasebenzisa amakhasimende phantsi kwamanqaku akho. Ekubeni i-franchise yakho ayivulekanga ishishini labo ukukhonza abathengi, awukhokho okwamanje.
Ukuba ingqiqo yakho idinga ukuba i-franchisee ifumane indawo efanelekileyo kwaye uyihlakulele kwiinkcukacha zakho, ungalindela, ngokuqhelekileyo, ukuba indawo iya kuba ilungele ukuvula kwiintsuku ezingama-180 ukuya kwi-210. Ngelo thuba lexesha uza kuchitha ixesha kunye ne-franchise yakho ekuqeqesheni, uncedo lokukhetha indawo, uncedo lokuvula, kunye nokubonelela ngenkxaso abayifunayo ukuqala ishishini labo. Kanye kuphela xa zivulekile kwaye abathengi baqala ukuhlala kwindawo yabo baya kuthi i-franchisee iqale ukuhlawula i-royalty yabo ekuthengiseni. Xa i-franchise yakho ivule ngempumelelo ishishini labo, ngoku ngoku kunokwenzeka ukuba ufezekise umgomo wakho kwaye ngokwenene ungumqhubi we-franchisor. Kuye malunga neentsuku ezingama-450 ukuya kwi-510 ukususela ekuqaleni kokuba uqalise inkqubo.
Ukutsala amaFranchisees
Iintsuku ezingama-450 ukuya kwi-510 zibonakala ngathi zixesha elide. Yi. Nangona kunjalo, cinga ukuba ngaphandle kwexesha elichithwe ekuphuhliseni nasekugqityeni inkqubo yokuqala yokuthengiswa kwemali, ixesha elichithwayo lifana nokuvula indawo entsha yenkampani.
Ukwahlula kukuba ngeli xesha ukuba unako ukukhangela i-franchisees efanelekileyo , unokuba neendawo ezininzi phantsi kophuhliso, kwaye awuzange usebenzise ubuninzi bentengo efanayo yomntu okanye imali yemali ukuvula inani elifanayo leendawo. Ngoku usemgangathweni ukuba uqale ukuzonwabisa ukuba ube yi-franchisor.
Utsalane ama-franchise afanelekileyo avula indawo zendawo kunye nokusebenzisa inkqubo yakho yokusebenza ngokufanelekileyo. Ngethemba, baqala ukwenza impilo efanelekileyo usebenzisa i-brand yakho kunye nenkxaso yakho, baye bakuhlawula imali yabo yokuqala yokuhlawulwa kwee-franchise, kwaye ngoku bakuthumela iirhafu zabo . Ezi zihlawulwa ixesha eliza kuhlaziya iindleko zakho zokuba li-franchisor. Into ebalulekileyo ukuyiqwalasela kukuba ezo ndawo zivuliwe ngenxa yokutsalwa kwe-franchisee kunye nokuthembela kwabo kuwe njengesiqhwenga-mali.
Awunakubeka ingozi kuyo nayiphi na inkunzi ekuvuleleni ezo shishini, awuhlanjululwanga ubunini bakho benkqubo yokuthengwa kwemali, kwaye awuzange uthathe naziphi na uxanduva lokuqeshisa, abasebenzi, njl.
Ama-franchise akho okuqala mhlawumbi abantu oye wadibana nabo. Ngokuqhelekileyo, ii-franchisees zokuqala ziya kuba ngabathengi beendawo zakho ezikhoyo. Abantu bathambekele ekufuneni ukutyalomali kwiimveliso abazi kwaye bayathemba. Ukuchithwa kweeFranchising, kwingundoqo yayo, utyalo-mali.
Nangona kunjalo, makhe sigxininise ekuqinisekiseni ukuba ngelixa i-franchisees yakho yokuqala ingenza utyalo-mali lusekelwe kwintlalo yokujoyina i-brand yakho kwaye ngenxa yamava abo njengabaxumi bakho, iqela elilandelayo labatyalo-mali ba-franchise baya kufunda ngawe ngendlela eyahlukileyo . Mhlawumbi, ukuthengisa kwakho kunye nolwazi malunga neprogram yakho ye-franchise yinto eya kubazisa emnyango wakho.
Ngeqela lokuqala lama-franchisees, uthembele ekuthembeleni kwabo ekugqibeleni ukuthengiswa kwe-franchise. Nangona kunjalo, i-tranche yesibini yama-franchise iya kuhlola i-franchise ithuba lakho ngolwazi olujoliswe kuyo. Ngendlela efanelekileyo ngayo i-franchise yakho eyenziweyo, njani udibana neentlonipho zakho kuzo , uhlala uxoxisana ngayo nabo, indlela enokuziphatha ngayo kunye nobunzima ngokuphathelele ubuhlobo bakho kunye nabo - indlela owenza ngayo njenge-franchisor - iya kuba njani ii-franchisees zakho zexesha elizayo ziya kukuvavanya kwaye zenze isigqibo sabo sokuthengisa. Ukuba ngu-franchiseor omkhulu kunokuba ube ngumthengisi omkhulu wamathuba okuthengwa kwemali. AmaFranchisees afuna iimveliso ezinokuzinzileyo kwezoqoqosho. Ukuba ii-franchisees zokuqala aziphumelelanga, ukufumana i-franchise eyongezelelweyo kuya kuba yinto engenakwenzeka.
Makhe sicinge ukuba ungumqhubi we-franchisor kwaye ii-franchisees zakho zokuqala azigcini nje ngokuziphatheka kakuhle ngemali, nazo zicinga kakhulu wena kunye neqela lakho. Kuloo meko, ukufumana ama-franchisees amatsha akunzima. Nangona kunjalo, indlela oyifumana ngayo ama-franchisees amatsha iya kusekelwe kwindlela yokuthengisa eyimfuneko yokuphuhliswa ngokusekelwe kwiimpawu ze-franchise system yakho. Kungakhathaliseki ukuba uthengisa i-franchises ngokuthe ngqo okanye ngokusebenzisa i-brokerage ye-third party, ukuqonda ngokucacileyo ukuba ngubani owenzela i-franchise kwaye bafuna ntoni kwixesha loshishino kuya kuba ngumdahluko phakathi kokuvelisa ezininzi izikhokelo nokuvala ezininzi yokuthengiswa kwemali.
Uphuhliso lwaMaqela amaninzi
Yonke inkqubo ye-franchise iya kuba ne-unit unit ye-franchise, kodwa ukuvula nokulawula inkqubo yabanikazi ngabanye akunokuba yiyiphi into ekucwangciswe ngayo. Ukuba i-franchisee ejoliswe kuyo ngumqhubi weeyunithi ezininzi , ngoko kubalulekile ukuba isakhiwo seminikelo yakho ye-franchise yenziwe ngendlela ekhangayo kuloo nqanaba lomtyalomali. Ukuthabatha into enzulu ngokuya ekuqondeni i-franchisee yakho, indlela oyilungiselela ngayo umrhumo wokuthengiswa kwemali ye-franchise kunye ne / okanye u-franchise-mali, kufuneka uhluke. Ukufumana iimali zokuqala kunye nokuqhubekayo kunye nenqanaba elifanayo leenkonzo zenkxaso kunye nezibophelelo kwiklasi nganye ye-franchise ayinangqiqo kwi-franchising yanamhlanje.
Ukuqulunqa kwangaphambili ukuba ngubani ofuna ukuba i-franchise yakho ibalulekile. Kuphela emva kokuba eso sigqibo senziwe ungayilungisa i-franchise yokunikela ngokufanelekileyo kwaye ube necala elifanelekileyo lezorhwebo eliya kukuvumela ukuba ukhangele kwaye ukhulise inkqubo yakho yokuthengiswa kwemali njengoko uceba.
Isicwangciso soThengiso kwiNkqubo yeFranchise yakho
Kufuneka uqinisekise ukuba umrhumo wakho wokuthengiswa kwemali, izivumelwano zakho zomthetho, iimali zakho kunye nesakhiwo sakho senkxaso zilungelelaniswe nesicwangciso sakho sokuthengisa ukuba ufuna ukufumana iziphumo ozilungiselele. Ukufezekisa ezi ziphumo akunzima, kodwa akunakwenziwa kwimoya ye-boilerplate. Kuthatha ingcamango, kwaye olo hlobo lobunzulu bokuqulunqwa kwamashishini akulona into omele ulindele ukuyifumana nakwabanamthetho abanamalungelo amaninzi (kungeyona indima yabo ) okanye ekusebenzeni nenye yefektri yokupakisha i-franchise (engekho yabo ivili). Ukuchithwa kwe-Franchising kusetyenziswa ngamashishini angaphezu kwama-300 namhlanje, kwaye nabadeleli be-sectoral usetyenziso lweendlela ezahlukeneyo ukufumana i-franchise ngokubhekisele kwizoqoqosho zoshishino lwabo, inkcubeko yabo njengentlangano, ubungakanani babo, ukusebenza kweentengiso, i-franchise ejoliswe kuyo.
Uthengisa kwi-franchisee yakho "apho bakuyo." Ukuthengiswa akuyona indlela yokusabalalisa. Kwabaviwa abathile be-franchisee, iindawo zokuvelisa izizukulwana, iimagazini zama-franchise, ama-brokers kunye nezohwebo zivelisa. Kwabanye, iimpapasho ezinkulu zoshishino kunye neefom yamasomali nendlela abaza kusasaza ngayo ngeli thuba. Lapho iziphakamiso zakho zokushicilela zibekwa khona, indlela isicwangciso sakho se-SEO senziwa ngayo kwaye senziwa, kwaye apho uchitha khona izixhobo zakho zokuthengisa zonke kufuneka zibandakanye ukuba ngubani ozama ukufikelela kuzo. Ngaphandle kwimeko yokuphuhlisa i-website ye-franchisee, i-franchise enye yeyunithi okanye enye yeeklasi zemali-mboleko enokuthi ijolise kuyo kufuneka ibhalwe ngokucophelela, kwaye inkqubo yoqeshiso iyahlukana.