I- franchises , ukungaphumeleli kweshishini labo kuthetha okungaphezulu nje kokulahlekelwa kotyalo-mali. Kwakhona kunokuthetha ukulahleka kokuphila kwabo. Ukungaphumeleli kuzisa nazo zonke izigaba zokulahleka ezibandakanyekayo kuquka ukuhlazeka, ukungenakunceda kunye nomsindo. Kungakhathaliseki ukuba kuqinisekiswe, ezinye zeengqungquthela zomsindo zivakalelwa ngokuqhelekileyo ngokubhekiselele kwi-franchisor kwaye zinokubangela ukuba kubekho uxanduva.
Kwezinye iinkqubo ezinkulu zokuthengwa kwemali, ukulahlekelwa kwendawo enye kunokungahambi kakuhle kangangokuthi iya kuhamba ingabonakali, ngelixa ngexesha elifanayo kwiinkqubo ezincinci ukulahlekelwa kwe-franchise enye inokuba yingozi. Ukungaphumeleli kwe-franchise enye ayiyi kuvelelwa ngendlela efanayo kweso nawuphi na umthengisi we-franchisor njengokuba kungenxa ye-franchise. Kunzima ukulinganisa ukulahlekelwa kobukhosi, imfuno yokwenza ukudalulwa okungekho kumhlathi 20 wexwebhu lokubhengeza kunye nokuqinisekiswa okungekho mthethweni malunga nokuba yi-franchise.
Kodwa ukungaphumeleli kwezoshishino kuyinto eqhelekileyo, kwintengiso. Kwaye, nabani na okulindela ukuba ngokuba yi-franchisee abaphelisa umngcipheko wokungaphumeleli kukungabonakali.
Ireyithi yokusilela
Akukho manani athembekileyo ekungaphumeleli kwe-franchise. Uninzi lwezifundo malunga nokuphumelela kwe-franchise oyifumeneyo zidala kwaye azichanekanga, kwaye akukho mntu ufanele ukuthetha nabo.
Uninzi lwezifundo malunga nomyinge wokuphumelela kwi-franchising zibandakanya kuphela abo baqhubi be-franchisors ebekho, kwaye i-franchisees systems of deduction ayengakaze ibalwe. Namazinga angaguqukiyo e-SBA awakuthiyo athile awubonakaliso olufanelekileyo lwempumelelo okanye ukungaphumeleli ekuhlawuleni.
Ukuqulunqa ingxaki, akukho namnye owake wakhupha inqaku elivunyelweyo lehlabathi lokungaphumeleli kwe-franchise.
Amanye ama-franchisees asenokuthatha umhlalaphantsi okanye agqibe ukufumana umsebenzi omtsha. Ngakolunye uhlangothi, kwezinye iinjongo, i-franchise eyashiya inkqubo ye-franchise ngaphambi kokuphela kwekota yayingabalwa njengokungaphumeleli, kuba bathengise ishishini kwaye indawo ayizange ivalwe iingcango zayo. Iingcamango eziphakamileyo zikhona ukuba ukuba iingcango ze-franchise azizange zivalwe ngokusisigxina, kwaye ishishini lithunyelwe kumnini omtsha, ngoko ishishini lingazange liphumelele. Kwaye ngelixa ukutshintshwa kudla ngokungekho ngaphezu kokuthengiswa komsebenzi ophumeleleyo kunye nokuthatha umhlalaphantsi komnini, kungathi kube yintengiso yokuthengisa indawo eqhubeka ilahlekelwa yimali.
Kungakhathaliseki ukuba yintoni na kwaye kungakhathaliseki ukuba ilahleko ye-franchisor ingaphakathi kwesinye isiqhelo se-franchise yeshishini, ukulahlekelwa naliphi na indawo enomnini-mpahla kufuneka ibhekiswe kukukhathazeka yi-franchisor. Kwakhona nethuba lokuqala ukuqonda izizathu zokungaphumeleli kwaye uthathe amanyathelo afanelekileyo ekuphuculeni ukusebenza kwenkqubo ye-franchise.
Izizathu Zokungaphumeleli
Apho uninzi lwamanqununu aphethe i-franchisee enza kakuhle, ukungaphumeleli kwanoma yiyiphi i-franchise ethile kubangelwa ukulawulwa kweshishini kwinqanaba leyunithi.
Ukuhluleka ukulawula kakuhle kunye nokuqhuba nayiphi na ishishini yimbangela ebangela ukuhluleka kwezoshishino, kunye nokuthengiswa kwemali, apho i-franchisor engenawo ulawulo lolawulo lwemihla ngemihla yoshishino lomthengisi, kukho nto encinci i-franchisor inokuyenza thintela. Xa uhlola isizathu sokwehluleka kwamashishini amaninzi, imbewu yokutshatyalaliswa kwayo inokufumaneka nakwizigqibo ezenziwe ngaphambi kokuba ibhizinisi livule. Ukukhethwa kweendawo ezimbi, ukungasebenzi ngokwaneleyo kwemali kunye nezibonelelo zemali, kunye nezibophelelo zeenkonzo zetyala zizinto ezimbalwa zokuqala zokuvula.
Kodwa awuyikunyaniseka into yokuba i-franchisor iqeshwe kwaye ivunyiwe i-franchise kwi-system. Baqeqesha i-franchise, bavumile indawo yabo, beyilwe kwaye bahlaziywe inkqubo yokuthengiswa kwemali, ngokubonelela nge-franchise kunye nenkxaso eqhubekayo, baqulunqa iimveliso kunye neenkonzo ezithengiswa yi-franchise, zichazwe ngokuthe rhoqo ukuthengiswa kwezinto, kwaye zadala iinkqubo zokuthengisa ezisetyenziswa yi-franchisee.
Akukho nanye yale nto ifaka umfanekiso owenziwe ngumqhubi we-franchise olwaphulo lwe-franchisee njengoko i-franchiseor engayisebenzisi ishishini lokuthengiswa kwe-franchise; yimbopheleleko yodwa ye-franchisee. Kodwa ukuqonda ukuba kutheni inyunithi engaphumeleli yimbopheleleko ye-franchisor. Ukuba i-franchiseor ayenzi nto enye, kufuneka isebenzise ukungaphumeleli kwe-franchisee njengethuba lokuphucula inkqubo ye-franchise kwaye ikhangele iindlela zokunciphisa ithuba lokuba kwenzeke kwikamva.
Ukugqiba apho Izinto Zenzekile
Ama-franchise afanele ukuba enze njani ukuhlolwa kwe-forensic yokuhluleka kwe-franchisee?
- Buyela kwifayili yokuqeshisa i-franchisee kwaye ujonge i sicelo. Ngaba ngaba i-franchisee abaza kufumana iinjongo zakho zangoku kwiingxowa-mali ? Ngaba uthengise i-franchise okanye ngaba ukhethe njengenkululeko?
- Khangela ingqalelo kwiimali ze-franchisee. Ngaba babevunyelwe ukuthatha i-matyala amaninzi anikezelwa ukuphuma kwemali? Ngaba ingcaciso yakho kwi-unit flow flow unit echanekileyo ngelo xesha? Ngaba ingcaciso yakho ingcono namhlanje?
- Qonda ukuba inkqubo yakho yokuqesha iyasebenza njani. Ukuba unabathengisi abaninzi bee-franchise, sebenzisa iinkonzo zentengiso ye-franchise, okanye usebenzisa isakhiwo esimele sakhiwo, ngaba kukho nawuphi na ulungelelaniso phakathi kokungaphumeleli kwemali-franchisee kwaye ngubani othe wafaka i-franchise kwi-system? Ngaba ulandelela lolu hlobo lwazi? Ukuba kukho ukulungiswa, kufuneka ufumane isizathu sokuba. Injongo yakho kukuba nenkqubo yokufumana imali yokugcina imali, kwaye ukuba omnye wabasebenzi bakho abaqeshwe unomlinganiselo ophezulu wokungaphumeleli komviwa, kufuneka uqonde ukuba kutheni.
- Ukuphonononga ukusebenza kwe-franchisee kunye nelayibrari yakho yokunxibelelana nabo. Jonga kwiingxelo zakho zentsimi, izicwangciso zamanyathelo, iileta, i-imeyile kunye neefowuni zeefowuni, kwaye uqonde imicimbi edlalwa ngelixa i-franchise isebenza. Inkqubo yakho yajongana njani nomcimbi ngamnye? Ngaba wenze okwaneleyo, kwaye ngaba ezinye iindlela ezikhoyo zikhoyo? Ingaba abasebenzi bakho baseburhulumenteni baqeqeshwe kwaye banamava kwishishini ababonelela ngcebiso? Ngaba batyelela okanye basebenze ngama-franchisees kwishedyuli efanelekileyo, okanye ngaba batyelela yonke i-franchisees esekelwe kwinqanaba elithile lokutyelela ikhalenda?
- Thetha kwiqela lakho lolawulo kwaye ufumane imbono yabo kwi-franchise. Ziziphi iimeko ezijamelene ne-franchise, kwaye ngaba zijongene nale micimbi kunye ne-franchise ngokufanelekileyo? Udliwano-ndlebe kwikomkhulu kunye nabasebenzi baseburhulumenteni abasebenza kunye ne-franchise. Basenokuba nolwazi olufanelekileyo lwezinto ezenzekayo kwaye banokubamba ezinye zezisombululo.
- Yiba ne-interview exit ne-franchise-kodwa qalisa uthetha negqwetha lakho, njengoko abanye abagwebi banenkxalabo malunga neengxoxo zama-interview. Kodwa khumbula ukuba ngelixa indima yecqwetha lakho kukukukhokela kwimicimbi esemthethweni kwaye inike iingcebiso ekukuncedeni ukunciphisa ingozi yomthetho, kuyinxaxheba yakho ukulawula inkqubo ye-franchise. Udliwano-ndlebe lwangaphandle lubalulekile, kwaye ngelixa zingenakuba ziingxoxo ezilungileyo kakhulu, kwaye zinokuthi zibe neengozi zomthetho ngezinye izihlandlo, ii-franchisees ezikhoyo zinokuba nembono ekhethekileyo omele uyive. Udliwano-ndlebe oluhlelwe kakuhle lufanelekile.
- Xoxa ngokuhluleka kwamanye ama-franchisees abanolwazi ngebhizinisi le-franchisee kwaye kwakhona, emva kokuthetha nomcebisi wakho wezomthetho, cinga ukusebenzisa isiluleko somcebisi we-franchisee njengenxalenye yohlalutyo lwakho lobunzima.
Emva kokuba ufumene ulwazi olufunayo ukuqonda ukuba kutheni i-franchise ihlulekile, beka eceleni ixesha ngexesha lolawulo lwenu elilandelayo okanye ucwangcise intlanganiso ukuxhalabisa iqela lakho kwizinto ozifundileyo. Kubalulekile ukuba ufikelele kwizigqibo ezithembekileyo malunga nokuba kutheni i-franchise ihlulekile. Xoxa ngeendlela zokuphucula iinkqubo zenkqubo ezinokuthintelwa okanye ukunciphisa ithuba lokungaphumeleli kwe-franchisee. Thatha ubunini beengxaki ukuba ngaba uphando lwakho luthathe, kwaye ufunde. Ukuphatha nganye ukuvalwa kwe-franchisee kubalulekile, kwaye uthathe amanyathelo afunekayo ukujongana naluphi na umonakalo owufumanisayo.
Ngamanye amaxesha ukuthengiswa kwemali yokuthengiswa kwemali kunye nezinga eliphantsi lokungaphumeleli libonakalisa oko ungalindela-inkqubo enkulu yokuthengiswa kwemali. Ngamanye amaxesha, ngeenkqubo ezintsha, kunokubonisa kuphela iqela elikhulu lokuqashwa kwe-franchise.
Wonke ama-franchiseor kufuneka ahlale esweni ekusebenzeni kwe-franchisees. AbaFranchisors kufuneka baqonde ukuba ngaba i-franchisees yabo iphumelele ukubuyiswa kotyalo-mali kunye nokwenyuka kwemali eyaneleyo ekuncedeni amatyala abo. Ngokuqhelekileyo, i-franchisors kufuneka igxininiswe nokuba ngaba i-franchisees yabo ifumana imali eyaneleyo yokufumana ubomi kunye nokunyamekela iintsapho zabo. Ukuqonda ukuba inkqubo yakho ihambelana nemigangatho yayo yemveliso yabathengi ibalulekile, kodwa ke iyanquma ukuba idibene nesithembiso sayo sezentengiso kwii-franchisees.
Ukuhluleka kukaFranchisee kudla ngokukhawuleza kwangoko. Ukujonga rhoqo ukusebenza kweyunithi, ukuqonda ngokunyanisekileyo ukuba kutheni iiyunithi zihluleka, kwaye ukwenza utshintsho kwinkqubo yakho kubalulekile. Ukufezekisa inkqubo yokuchithwa kwe-franchise kufuna ukuba uthathe amanyathelo okhethwe ngexesha elifanelekileyo ukukhusela ukuhluleka kweyunithi.
Enye into...
Omnye wokugqibela, kodwa ingongoma ebalulekileyo. Ukutshatyalaliswa kwezinto ngokuqhelekileyo kuchazwa ngokuthi "indlu yeglasi" - yonke i-franchise ibheka indlela abaqhubi be-franchise abaphatha ngayo iimeko ezithile okanye bajongane neengxaki xa beza. Akukho nto iyancipha ngakumbi kwezinye i-franchisees kunokuqonda indlela osebenza ngayo enye ye-franchisees yabanye xa bekunzima kwabo.
I-franchisees ekhoyo kufuneka iphathwe ngesidima. Nanini na kunokwenzeka, ama-franchisors kufuneka ancede i-franchisee ekhoyo iphume ibhizinesi labo kunye nexabiso elilinganayo liye laphuhliswa kumashishini abo ngaphambi kokuphela okanye ukupheliswa. Ukugxila ekuphuculeni ixabiso lokuphuma kwe-franchisee liza kuhlawula iindleko malunga nendlela ojongwa ngayo ezinye i-franchisees kwinkqubo kwaye uza kuvumela i-franchise ekhoyo, nokuba imeko ebi, ukujonga inkqubo yakho ngokukhanya ngakumbi.