Ukuqalisa ngeNtengiso kwiShishini lakho leMveliso yoLuntu
Uthengiso lwentengiso lunokuba nzima. Abathengisi baya kufaka amanqaku amakhulu beza kukuxelela ngemveliso yomveliso, ixabiso lentengiso okanye amaqumrhu emakethi kunye neemodeli zengeniso-kwaye zonke zinokuba nzima kakhulu. Ngoko uqala phi?
Ngaphambi kokuba uqale utyalomali nayiphi na ixesha kunye nemizamo kuzo zonke izicwangciso zokuthengisa ezahlukeneyo kwishishini lakho lophishino jikelele, qalisa ngomqondo olula - ukwazi nokuqonda imarike ejoliswe kuyo.
Uthengiso lweeNkcukacha zorhwebo 101 - Yazi iMarike ejolise kuyo
Iimakethe ze-Niche zingasebenzisa kakuhle abathengisi abathile, kodwa xa zijongene neemeko ezinkulu ezinkulu, into yokugcina umntu ofuna ukukhetha i-shishini ngabaphulaphuli abancinci.
Uninzi lwabantu aluqapheli ukuba kukho iinkalo eziliqela ekufuneka ziqwalaselwe xa zichonga abaphulaphuli abajoliswe ngqo. Ngoko ke, ezi zinto zithandathu zokubaluleka zibhalwe ngezantsi. Xa ususebenze kuwo ngamnye, kufuneka ube nombono ocacileyo ngakumbi ukuba ngubani uya kufikelela ukuze usebenze ngakumbi kwimveliso yakho yokuthengisa kunye nokuthengisa.
01 - Ubungakanani beMarike epheleleyo
Kufuneka uqale ngokuchanekileyo ekuchazeni imarike yakho. Ngaba uya kuhamba nencazelo yombutho wakho wezorhwebo? Kungenzeka ukuba le nkcazelo ibanzi kakhulu okanye ilula kakhulu. Ngokomzekelo, ukuba uthengisa amathoyizi okufunda ngekhompyutheni, ngaba i-market yakho yonke imboni yokudlala, ngokukodwa iifayili zekhompyutha okanye imveliso yemfundo kamva? 02 - Ngubani onomdla kuMveliso wakho?
Kwimarike yakho yonke njengoko usichazile, yiyiphi indima yeemarike eya kuba nomdla ngokukodwa kwimveliso yakho? Ukusebenzisa umzekelo ukusuka kwinqanaba elidlulileyo, kubo bonke abathengi kwimarike yokufunda iikhompyutha, bangaphi abantu abanokucinga ngemveliso yakho? Ukuba i-10% yemarike yokufundela iikhompyutheni zemfundo yenziwa ngamaziko emfundo, ngaba baya kucinga ukuba umkhiqizo wakho okanye mhlawumbi uyayidlulisela ngokubhekiselele kumgca osisiseko? 03 - Ubungakanani beMakethe efikelelekayo ngezithuthi zakho zokuhambisa
Uninzi kangakanani lwemarike uya kukwazi ukufikelela kwiindlela zakho zokuhambisa? Ukuba uninzi lwabathengi bathenga kwiivenkile zentengiso, ingaba uninzi lwaloo marike onokufikelela ngalo ngeposi ngokuthe ngqo? Ukuba ukhuphiswano lwakho lusebenzisa ngokutsha amandla okuthengisa, ingaba uninzi lweemarike uya kukwazi ukuthengisa nge-telemarketing? 04 - Ngubani othenga iiMveliso zoMqhubi?
Emva kokuba uqaphele ukukhuphisana kwakho ngokuthe ngqo, linganisa ubungakanani bamagqeba emakethi afikelela kuyo. Ngaba kunenzuzo ngokwaneleyo ukuxhasa enye inkampani? Ngaba ufanele uhlaziye iimarike zakho ukuba ulandele emva kokuba baye bawayeka? 05 - Ngubani Osebenza Ngenkampani?
Bangaphi abathengi okanye umkhiqizo omkhulu unokwenza ukuba inkampani yakho isebenzise ngokwenene? Ukuba unako ukunikezela abathengi abangamakhulu ambalwa kwimarike yezigidi zabathengi, uya kufuna ukuthengisa ngokufanelekileyo. Into embi kakhulu kunokuba imfuno enganeleyo yinto eninzi. 06 - Ngubani Ongayifumana Ngokupapashwa?
Ngecebo lakho lokuthengisa, uhlahlo lwabiwo-mali, kunye nabasebenzi, ingaba uninzi lweemarike uya kufikelela? Ingaba ungaphezulu kunokuba unako ukubonelela, okanye akunakwaneli ukufikelela ekuphumeni kwakho kwanexesha? Ulwazi luhlobene njani nesicwangciso sakho samanje? Uyabona, kukho inani leembono xa uqwalasela ingqalelo imarike ekujoliswe kuyo. Inyaniso yinyani ithonyelwa yimpendulo kuyo yonke imibuzo oyicelayo apha. Nangona kunjalo, ngokuphonononga ngokucokisekileyo le miba engama-6 ekufumaneni i-market target target yakho, uya kuba bhetele ngakumbi ukuphumelela.