Indlela Yokuba NgamaFranchisor

I-franchisor ngumntu okanye inkampani inika ilayisenisi kumntu wesithathu ekuqhubeni ibhizinisi phantsi kwamanqaku e-franchisor. I-franchisor inelungelo elipheleleyo kunye neempawu zokuthengisa zeenkampani kwaye ivumela ukuba i-franchisees yayo isebenzise la malungelo kunye neempawu zokuthengisa ukwenza ishishini.

Iindleko zibandakanya

I-franchiseor ngokuqhelekileyo ihlawulisa i-franchisee imali ehamba phambili ye-franchise yamalungelo okwenza ishishini ngaphantsi kwegama le-franchise.

Kwakhona, i-franchiseor ngokuqhelekileyo iqokelela imali yokuhlawula i-franchise yaseburhulumenteni evela kwi-franchisee.

Ukuchithwa kwemali yinkqubo yokwandisa ishishini kunye nokusabalalisa impahla kunye neenkonzo ukwenzela ukuhlangabezana nemfuno ephezulu yabathengi. Isekelwe ebuhlotsheni phakathi komnini-mveliso kunye nomqhubi wendawo ukuba abe nekhono kwaye anempumelelo ngolu hlobo lwenkqubo yezoshishino.

Kwintsimi yayo, ukufometha i-franchising kwindlela nje yokuhambisa impahla kunye neenkonzo. Akunjalo, njengabantu abaninzi bakholelwa, ukuthengiswa kwempahla kwemveliso. UWendy akayithandi i-hamburgers; I-Midas ayifuni i-franchise mufflers. Yintoni abahamba ngayo i-franchise nganye yinkqubo yezoshishino ehambisa imveliso okanye inkonzo. Yonke indlela yokwenza ibhizinisi, igama, umkhiqizo, ukutyebisa, kunye nendlela yokwenziwa kwezibonelelo.

Indima yeFranchisor

I-franchisor inemithwalo emithandathu eyintloko yokuphumelela kwenkqubo ye-franchise:

1. Ukuze benze okusemandleni abo ekukhetheni abachanekileyo abachanekileyo abanokuqonda ingqiqo ye-franchise kwaye bazibophelele ekusebenziseni inkqubo ngokwemiqathango emiselweyo.
2. Ukuze benze okusemandleni abo ukukhusela i-brand ye-franchisor kunye nedumela ngokunyanzelisa imigangatho yemigangatho kuyo yonke indawo eneenkampani kunye nee-franchised areas.

1. Ukwenza utshintsho kwimveliso yenkqubo kunye / okanye umxube weenkonzo xa kuyimfuneko ukuhlangabezana neemfuno zabathengi.
2. Ukuphucula nokuphucula inkqubo yokusebenza.
3. Ukubonelela ngeengxowa-mali ngokuqeqeshwa ekusebenziseni namaqela abo ukuqinisekisa ukuba bonke abasebenzi beeyunithi baqonda indima yabo kwintsebenzo eqhubekileyo kwaye banezakhono zokuphumelela ekusebenzeni imisebenzi yabo nemisebenzi yabo.
4. Ukuphuhlisa nokunyanzelisa ukuthengisa, ukuphakanyiswa, kunye nemigangatho yokuthengisa, ngokufanelekileyo, oko kuqinisa umfanekiso wesimboli somthengisi kunye nokwandisa i-traffic traffic.

Kutheni ukhetha ukuFrank?

Isizathu esiyintloko sokuba abakhiqizi, abathengisi, kunye neenkampani iinkonzo zihlala zizinikela ngokukhetha ukuthengiswa kwemali-mboleko nje kukunqongophala kwemali. Ukuchithwa kweeFranchising kuvumela ukuba bavule ngokukhawuleza indawo ezininzi kunokuba bebenokubambisana, basebenzise imali ngokubanzi ngokubonelelwa ngemali-mboleko.

Ukuchithwa kweeFranchising kusombulula ukungaphumeleli ngakumbi; oko kukuthi, ulawulo kunye nabasebenzi. Ngexesha apho yonke inkampani ibhekane nokukhawulwa kwemarike yomsebenzi oqinileyo, ama-franchisees anika ulawulo lwengingqi kunye nokuqashwa kwabasebenzi basekhaya ukuba bavule iiyunithi kwaye banikezele abathengi umgangatho ophezulu wenkonzo kunye neemveliso abazifunayo.

Kodwa ukuphumelela namhlanje, onke amashishini kufuneka ahambise isithembiso se-brand yabo: iimveliso eziphezulu kunye neenkonzo ezithunyelwa ngeenkonzo eziphezulu ngokuthengwa kwamakhasimende.

Ngokudlulileyo kuye kwaba yindlela eqaqambileyo yokukhetha i-franchise. Xa senze kakuhle, i-franchising inezinga eliphantsi kakhulu lokungaphumeleli kwaye, ngokuchasene neenkolelo ezidumileyo, ayixinzelelekanga imimiselo okanye ukugweba okugqithisileyo.

Injini yoKhula kunye neMidala yamandulo

Ukuchithwa kwemali akukhawulelwanga ukutya okukhawulezayo, ukuqeshiswa kwevidiyo, okanye iinkonzo zokuhamba ngezimoto - ufumana iingcambu kwiChina yamandulo, kwaye isetyenziswe ngokubanzi nguorhulumente kuwo wonke ama-Middle Ages. Kwavela okokuqala kwindawo yase-US emva kweMfazwe yombutho kwaye yaba yintliziyo ekufuneka ibalwe nayo emva kwemfazwe yama-1950. Iqhutywe kwi-60s, iphoyisa ngokwayo kuma-70s, kwaye ikhula kuma-80s. Ukususela kuma-1990, kuye kwaqhubeka ukugqithisa impumelelo yalo lonke uqoqosho.

EUnited States, i-franchising yiyona nto imoto eyona nto iphumelele ngokuthabatha amashishini amancinci kwaye ikhulile ibe ngamaketanga kazwelonke.

I-Overseas, i-American franchiseors ibinamandla emhlabeni, kunye nokutshintshwa kobugcisa bezobugcisa bubhekwa ngokubanzi njengamandla okuzinza kwezoqoqosho. Kananjalo, ngoku sibona ukukhula okuthembisayo kwi-franchising yamazwe ngamazwe - abahamba ngee-franchise ngaphandle kwamanye amazwe basebenzise imodeli yokuthengiswa kwemali ukuze bafumane indawo kwimarike yase-US.