Kwi- franchising , kukho imbali ephindwe kabini iindidi zee-franchisees: IYunithi eyodwa kunye neYunithi eManyeneyo. Ngokomlando, i-Unit-Single Franchisees ibe yindawo yokukhwela imali. Abantu ngabanye, okanye ngokuphindaphindiweyo ngababini abatshatileyo abafuna ukufumana ishishini labo elizimeleyo, babeza kutyalomla oko bekuza kubakho ukulinganisela ukugcinwa komntu kwi-unit single franchise. Lo kwakuyimodeli esemqoka yokuthengiswa kwe-franchising ngenxalenye engcono kwiminyaka engamashumi amahlanu edluleyo.
Ngaphezulu kweminyaka emibini edluleyo, kunjalo, i- Multi-Unit Franchisee iye yanda ngamandla, amandla kunye nefuthe. Ngokukodwa, ukususela ekutyekeni kwemarike ka-2008 ukuguqulwa kwe-franchising kuye kwaba yindlela ezinzile ngakumbi kwiinkampani kunye nabantu abazama ukukhusela nokukhulisa ubutyebi babo. Oku kuye kwabangela ukuba kube nzima kakhulu kwi-unit unit, apho akuqhelekanga kwi-Multi-Unit Franchisee ukuba ibe yinkampani ekhudlwana kwaye enamava kunokuba i-franchisor inotyalo-mali. -Kubandakanya iFranchisee, i-Single Unit Unit iFranchisee ihlala iyimilinganiselo yamanqaku amaninzi, okwangoku ngoku.
I-Franchise yecandelo elilodwa
Xa ucinga nge-franchising yendabuko, i -Unit-Single Franchisee yinto oza kuyibona. I-franchisee iya kutyalomali kwiyunithi enye ngaphandle kwesithembiso okanye ithemba lokuba baya kuvula ezinye iindawo ezizayo. Lo ngumzekelo oqhelekileyo wendoda nomfazi oshiye i-Corporate America ukuze babe ngabaphathi babo, ukuba babe neyabo ishishini.
Ngokuqhelekileyo batyala imali yabo yokugcina imali, kwaye ingaba yimali eninzi kakhulu, kodwa iyancinci kwimithombo yabo yangaphambili. Basenokuba namava athile abasebenza kwishishini, okanye abanako. Ngokuqhelekileyo imisebenzi yabo yasekhaya iqukethe ikhompyutha yabo kwaye mhlawumbi iofisi yasekhaya.
Kukho isivumelwano esisodwa seFranchise phakathi kwe-franchisor kunye ne-franchisee.
I-Unit-Single Unit i-Franchisee iya kuba yintloko yomqhubi weyunithi. Kukho imeko apho iFunithi ye-Single-Franchisee iya kuqesha inqununu yokusebenza ukuqhuba indawo yayo, kodwa ngokuphindaphindiweyo kunokuba ityala imali kwi-franchise njengendlela yabo "yokuthenga" umsebenzi kwaye ngaloo ndlela iya kuphepha ukuhlawula umvuzo womqhubi wongeziweyo. .
Kuba phantse nayiphi na iFranchisor entsha kunye nevelayo (oko kukuthi, itywala kunye neendawo ezimbalwa okanye ezingekho ndawo zenkampani eziye zenza isigqibo sokwandisa i-brand by franchising), i-Single-Unit Franchisee iya kuba yindlela abaqala ngayo ukwandiswa kwazo. Uninzi lwee-Multi-Unit Franchisees zifuna ukulinda ukubona indlela iFranchisor ephakamisayo isebenza ngayo - ubunzulu kunye nemigangatho yeenkqubo zabo zokusebenza, ukuqeqeshwa kunye nenkxaso - phambi kokutshala imali, kwaye i-franchisor ephumayo ayinalolo hlobo lembali okanye amava.
Ngokomlando, ii-single unit unit Franchisees zihlala zinikwe indawo ekhethekileyo okanye ekhuselekileyo yeeyunithi zabo. Oku kuya kuthetha ukuba i-franchisor yayinganiselwe ukuba ingavula enye indawo-ingaba iqumrhu okanye i-franchised-ngaphakathi kwendawo enomxholo okanye ekhuselekile.
Le mimandla yayivame ukuphawulwa ngamanqanaba omzi, iikhowudi ze-zip, amanqanaba omphakathi, okanye izithintelo zendawo. Intsimi 'ekhethekileyo' nje njengoko itywina - ukuba iyunithi ye-franchisee yodwa iyunithi evulekileyo kuloo mhlaba.
Intsimi 'ekhuselweyo' ingaba nokukhuselwa okungafaniyo kwintsimi ye-franchisee, ukusuka kwithuba elithile apho babenabo kuphela, okanye ukhuselo kwi-franchisor ekwazi ukubonelela ngemveliso yeempawu ezingabonakaliyo kwintsimi, ukuya kwi-franchisor engakwazi ukufumana abakhuphiswano abaneendawo kuloo ndawo.
Uhlobo lwakutshanje, nangona kunjalo, alukho ekunikezeni imimandla ekhethekileyo okanye ekhuselweyo, kwaye kunoko ukukhawulela umnqweno we-franchisee kwiindonga ezine zeyunithi yazo. Ingxabano ekuthandeleni oku, ngokufutshane, kukuba iinjongo eziphambili ze-franchisor ukukhusela yonke ibhondi, kwaye iquka ukubeka indawo ngokusondelelana komnye nomnye ukuba abayi kukhangela ngokungabalulekanga, njengokuba oko kuya kulimaza i-brand jikelele.
Multi-Unit Franchises
I-Multi-Unit Franchisee yinkampani enyuke ekuthandeni, ngokuphindaphindiweyo kunye nempembelelo ekuthengiseni i-franchising kwiminyaka embalwa edlulayo. Ngaphantsi kwalo mzekelo, enye i-franchisee iyenayo kwaye isebenza ngaphezulu kweyunithi enye, ngokuqhelekileyo kwingingqi efanayo.
Kwi-Multi-Unit Franchisee, kukho iSivumelwano Sokuthuthukiswa Kwendawo , esichaza inani leeyunithi eziza kuvula ii-Multi-Unit Franchisee, ngeliphi ixesha, kwaye kwimihlaba ethile. Le ntsimi isoloko ikhuselekile, ngokuxhomekeke kuphela kwi-franchise yokuphulaphula naziphi na izivumelwano zakhe. Kukho iSivumelwano seFranchise ngasinye phakathi kwe-franchisor kunye ne-franchisee nganye yunithi nganye evuliwe. Ngokuqhelekileyo kukho ishedyuli okanye ixesha elifunekayo apho nganye iyunithi nganye kufuneka ivule phantsi kweSivumelwano Sokuthuthukiswa Kwendawo. Ukuba ishedyuli ayilandelwanga yi-franchise, inokubeka ingozi ekulahlekelweni kwamalungelo abo okuvula ezinye iindawo phantsi kwesivumelwano.
I-Multi-Unit Franchisee ingaba ngumntu okanye isibini, esifana neCandelo elilodwa leFranchisee, kodwa ngokuphindaphindiweyo kwiminyaka yamuva nje ukuba i-Multi-Unit Franchisee yinkampani yayo. Uninzi lweenkampani ezinjalo zinamanani amaninzi e-franchise kwiiposfoliyo zazo kwaye zithwele umva onamandla kwaye uphezulu wendlu okwazi ukusebenza ngokufanelekileyo okanye enamakhulu amaninzi phantsi kwe-franchisor enye. Ezi nkampani ziza kutyalo-mali kuphela kwimimandla echanekileyo eqinisekisiwe kunye neyobuxoki.
Nangona i-Multi-Unit Franchisee idinga inqanaba elongezelelweyo lokutshala imali, linika nokuzinza okuphezulu kunye nezinga eliphezulu elilindelekileyo lokuphumelela, njengoko bengathembekanga kwindawo enye kuphela eya kuphumelela. Kukho iindleko ezigcinwe ngenxa yokusebenza kokubuyisela enye indlu kwindawo ezininzi. Ukongezelela, i-franchisors iya kubakho ukubonelela ngeemali ezincitshisiweyo kunye nekhefu zobukhosi kwii-Multi-Unit Franchisees ukuzenga ukutshala imali kwi-dollar ephezulu ekuqaleni. Umzekelo, abaninzi bama-franchise baya kufuna ukuba i-Multi-Unit Franchisee ihlawule isabelo sokuqala sentlawulo ye-franchise kwindawo nganye echazwe kwisivumelwano esiya kuvulwa. Oku kungabonakala kufana nediphozithi, kodwa ngokwenene umrhumo ohlawulwa ukugcina abo bafuna ukufumana indawo kwiimarike ngexesha lelo xesha lophuhliso.
Ekugqibeleni, abaSebenzi beeNyunithi kunye nabaSebenzi beeMigangatho abaninzi banendawo yabo yokuthengiselana. Nangona kunjalo, njengoko i-franchising iyaqhubeka isinika inketho enokungenakulinganiswa yokulingana kwangasese kunye neminye imithombo yemali-mali, ama-Multi-Unit Franchisees amakhulu aya kuqhubeka nokwandisa amanani kunye nempembelelo.