Umsunguli we-Meineke Discount Mufflers system franchise system
USamuel Washington "USam" Meineke ngummeli waseMelika kunye nosomashishini owaziwayo ngokusemthethweni ngokusungula i-franchise ye-automobile yokulungisa i-Meineke Discount Mufflers. Igama lenkampani latshintshwa ngo-2004 ukuya kuMeineke Car Care. USam uphinde waba nguSihlalo odlulileyo weBhodi yoLawulo lwaBalawuli be-International Franchise Association.
USam Meineke wazalelwa kwintsapho yokwabelana e-Idabel, e-Oklahoma ngo-Matshi 19, 1931, kwaye wahlala kwindlu encinci ye-clapboard engenamsebenzi.
Baye balima iihektare ezili-100 baze bahlala kwi-third-thirds of whatever they can grow. Umnini-mhlaba wafumana abanye.
Ngomnyaka we-1939 umntakwabo kunye nodadewabo babini babeshadile baza bahamba, kodwa uSam waqhubeka ekuncedeni abazali bakhe ngokuzenzele ngemida yekotoni ababexhomekeke ekusebenzeni kwabo.
Ngethuba le minyaka yokuxinezeleka, uSam wavuselelwa ukuba azalisekise amaphupha akhe. Unina wayesoloko echaza ubunzima bezinto ezinobungozi kunye nesitishi ebomini. Kwakungekho nto eyaneleyo yokuhlawula irenti kwaye ikhutshwe, kunye neengubo ezisempileni yazo, yayisoloko isondele. Oku kwenza umphumo omkhulu kuSam.
"Kwakungumxholo kaMama wamazwi ngokukhupha ngaphandle kwandinika umthamo omkhulu wokungakhuseki kunye nomnqweno wam ukuba ndibe ngumzi wodwa ngosuku. UMama ubhekisele kuthi njengabantu abahluphekileyo, kodwa akuzange ndibethe ndide ndiye esikolweni ndize ndibone ezinye iidlanga zidla isidlo sakusihlwa. Yonke into endiyenayo yayiyi-cornbread kunye nenyama encomekile, enxibe kwisiqwenga sendwangu okanye iphephandaba. "
Njengoko wayesebenza iintsuku ezisixhenxe ngeveki kwimimandla yekotoni, uSam wayesebenzisa ixesha elizayo. "Njengamadoda aphumelelayo, ndafunda malunga nesikolo-uHenry Ford no-Andrew Carnegie-ndiyakwenza into. Eyona nto, andizange ndiqiniseke. "
Ekukhangekeni kwamathuba angcono, intsapho yaseMeineke yashiya iindawo eziMlambo obomvu kunye nemigodi yekotoni yasezantsi e-Oklahoma kwaye yafudukela ePasadena, eTexas, i-epicenter ye-petrochemical shishino ngexesha leMfazwe Yehlabathi II.
"Njengeentsapho zikaJoad e-[John] Steinbeck's Grapes of Wrath , izinto zethu, yonke into esinazo, yayingumngqingili weloli elidala elihlaselayo, eliye laphula amaninzi ngexesha lohambo."
Xa uyise wayifumana umsebenzi kwi-shipyard, uSam wayazi ukuba uye wahamba ehlabathini: "Indlu yethu eqashisayo yayinjengendlu, kunye nombane, uphethilo lwangaphakathi kunye nokumangalisa kwazo zonke izinto ezimangalisayo - i-friji."
U-Sam waqala ukusebenza ngokukhawuleza: ukuhlawula iitratshi, ukuhambisa iiletrama, ukusebenza kubasebenzi bokwakha, esebenza kwi-woodberard, kunye nokusebenza njengomqhubi kwi-movie yase-El Capitan. Xa eneminyaka elishumi elinesibhozo, uSam waphatha isebe lepeyinti kwisitye jikelele. "Umnikazi, uMnu McMasters, umncinci, onomusa, waba ngumcebisi wam, andifundisa ukuba ndifumane iipesenti kunye nenzuzo. Ndizimisele ukuhamba phambili. "
U-Sam waphumelela kwiSikolo esiphakamileyo sasePasadena, kwiklasi ye-1949, waza waqhubeka esebenza nzima njengesikolo sokuqeqesha, kodwa wadimazeka. Emva kwemigama emininzi, waqala ukufumana ishishini elimmisela endleleni yakhe eya empumelelweni. Ngaphambi kokufikelela kwiminyaka engamashumi amabini ananye, uSam wathenga ishishini lakhe.
Ngo-1951 uSam wahlawula i-$ 2,400 kwi-sikhululo senkonzo, esebenzisa imali ayilondolozile njengentlawulo ephantsi.
Wakhokelela umnini ukuba amvumele ahlawule emva koko. "Esi sizathu esona sizithenga; yinto endiyithenga ngayo . Andizange ndikwazi ukuba ngcono. Emva kokuba ndangena apho ndaqala ukufunda ukuba ihlabathi lenene lifana nani, laqalisa ukusa kwinto enokwenza ishishini . "
UMeineke ufumene eyindoda yesine kwiminyaka emibini ukuzama ukwenza isitishi siphumelele. Umnini akazange acinge ukuba uMeineke unokukwenza. "Andiyi kumkhumbula ndixelele, 'andazi ukuba kutheni ndikuthengisa le sitishi. Awuyi kwenza, '"u-Meineke uyakhumbula. Kwiinyanga ezintandathu, u-Meineke wazama ukuhamba, engenakunceda.
Ngenye imini umthengi wangena, wacela i-dollar eyi-gas, kwaye uMeineke wanquma ukuhlambulula i-windshield yakhe. Kwakukho into ngaphakathi kweglasi, ngoko uMeineke wagijima waya esihlalweni sangaphambili ukuze ahlambulule.
Umthengi wachukunyiswa gqitha yimigudu kaSam ukuba wacela ukuzaliswa kwaye uMeineke waqonda ukuba inkonzo encinane ingahlawulwa. "Ngoko, umthengi olandelayo wangena - andinakuyenza ngokwaneleyo. Ndatshitshisa i-floorboard yakhe, ndihlamba imoto yakhe. Akuzange kube kude ndide ndibe nabathengi bemihla ngemihla ngoLwesihlanu ebusuku xa behlawulwa. Xa ndivuka ngo-4: 00 ukuya emsebenzini, ndiqala ukuzixelela, 'Le nto iya kuba yinto enhle' kwaye uqhubeke nomgca wokucinga njengoko ndifumene emotweni yam nangomhla. Kufuneka uzibambelele kwimpumelelo, ubone ngolu hlobo. "Umsebenzi onzima kaMeineke kunye nenkonzo ephakamileyo ekugqibeleni ihlawulwe njengoko inani labathengi landa ngokunyuka.
Emva konyaka, ngo-1952, uSam wathatha iqabane. "U-Edward Bass wayenesikhululo senkonzo kulo lonke idolophu. Sasiya esikolweni kunye. Wayengumabakala ngaphambili kwaye ndazi ukuba wayeyindoda enhle kwaye sasininzi kakhulu. "
Belana ngokuzonwabisa kunye nentlungu yeshishini leseshishini, ukukhulula uxinzelelo ngokuthetha omnye nomnye. "Thina bobabili, ngeli xesha, sifika kwisigqibo sokuba asisoze sifeza iinjongo zethu kwiseshishini sesevisi, ngoko ke saqala ukuthetha ngokuxuba imali yethu, ukuya kwelinye iqela."
UBass wathengisa isitishi sakhe, wangena kunye no-Meineke, kwaye bafaka imali yabo eyongezelelweyo kwiimali-mali ezahlukeneyo: "i-uranium mine (ilahlekile i-$ 2,000), isitishi seenkonzo sesibini, i-watermelon imile, iinqwelo zokuhamba nge-fiberglass, i-wheeler-wheeler. Akukho nanye kulabo abenzile nayiphi na imali ... kodwa saqhubeka sisusa. "
I-Meineke ne-Bass bafunde kwi-shishini ngalinye elahlukileyo ngaphambi kokugqibeleni impumelelo. "Emva koko sasiqhosha kwishishini ... kunye nesitoreji sothutho. Yenza kakuhle kangangokuba savula isibini, ibe sesithathu. Ekugqibeleni, sasineBass kunye neMeineke Auto Parts Stores. "
Ngoxa uSam Meineke no-Edward Bass bebambisene nabo, babelana ngamava amaninzi kwaye basebenzisana kakuhle kodwa, ku-Sam, ukusekwa kweshishini kuye kwavuya ngakumbi kunokulawula: "Ngeli xesha ndathengisa [uBass noMeineke] ku-Edward, kwakukho konke malunga nokuphathwa kweshishini. Ezibandakanya iofisi, abagcini beencwadi, indawo yokugcina impahla, abaphathi, iprogram, incwadana yoqeqesho; Kwaye konke kwakuhamba kakuhle kodwa kwaqala ukuba kungonwabi kum. Sajamelana neengxaki ezifanayo yonke imihla. "
Isitolo sokuqala saphendukela kwikhonkco ephumelelayo yeendawo ezilishumi elinesibini ze-Bass kunye ne-Meineke Auto Parts, kwaye ngowe-1970 beziye zaziwa njengeendawo zamandla ezinikezelayo zendawo.
Amadoda ahlukana kwinqaku elihle. "UOdward kunye nam, sisengabangane abakhulu, sineqhawulo lomtshato. Kodwa sihlangana ngamaxesha kwaye sithetha ngezoshishino. "
UMeineke waqalisa ukukhangela inselele entsha yoshishino kunye neendlela ezahlukeneyo zotyalo-mali, ezikhokelela kumashishini athengisa. Inkampani eyona yodwa yinkampani engapheliyo ngo-1970 yayiyi-Midas. Kwakukho abancinci abancinci kunye nezixhobo kwi-range ye-500 ukuya kwi-1 000. Ndagqiba ekubeni into enokwenziwa kwintsebenziswano phakathi kwendawo kwaye yavula ivenkile engapheliyo ePasadena ene-$ 5,000. "
Amava akhe kwishishini lesikhululo senkonzo kunye nakwizithuthi zamashishini zinike uMeineke amandla okuseka izitolo ezithengayo. Ekuphenduleni iimfuno zoshishino lokungcola, uMeineke wenza ivenkile zakhe ukuba akhonze abathengi abaneleyo kwiiyure ezimbini okanye ezintathu ukukhupha iindleko kunye nokwenza inzuzo encinci.
Inkqubo kaMeineke iqhube ngokukhawuleza ukhuphiswano lokulungeleka, intengo kunye nenkonzo. Ezi ntsha zenze ukuba uphumelele, kwaye emva kweenyanga ezintandathu wayeneentengiso ezintathu.
Kungekudala emva kokusungulwa kweevenkile zokuqala zokuthambisa ngo-1971, uMeineke uqeshe uHarold Newell, owayengumphathi we-AAMCO Transmissions. UMeineke waqhubeka nokuphuhlisa umqondo we-Meineke Discount Muffler ibe yi-franchise efunyenwe ngokukhawuleza eyaba yinto eyaziwa ngamazwe ngamazwe.
I-Meineke Discount Mufflers yazalwa ngokusemthethweni, kwaye i-franchise yokuqala yayithengiswa ngo-1972. UMeineke waqhubeka esebenza nzima kwi shishini lakhe. Wayephethe izitye ezilishumi ngokwabo, ukuvavanya zonke iingcamango zakhe ezintsha phambi kokuba zidluliselwe kuma-franchisees.
UJeanne Kennedy, umfazi wokuqala we-franchise umnini we-Meineke Discount Muffler shop, wangena kwishishini ngo-1973. Wayenemvelaphi ebanzi kwaye wayekhangela ishishini elithile apho umyeni wakhe, unyana, iintombi ezimbini kunye nemithetho kamasipala bekwazi ukuba bonke nxaxheba.
"Sasiyi-franchise yesithandathu se-Meineke esizweni. Xa savula isitolo sethu sokuqala, uSam Meineke waphuma waza wasinceda senze izinto ezihlelekile. U-Sam ngabantu abalungileyo, kwaye awona madoda amaninzi aphumelelayo agcina loo nto. "
Umnqweno omkhulu kaMeineke wokuphumelela, nomsebenzi wakhe ekuphuhliseni inkqubo yakhe, wanceda ama-franchisees ukuba aphumelele. Okokuqala, wakha indawo yokugcina impahla yakhe, waza waqalisa inethiwekhi yokunikezela ngokufanelekileyo kwiintengiso zakhe. Ukulawula ngokukhawuleza nokuguqula i-inventory kwakubalulekile ekulawuleni inzuzo engaphezulu.
Ukongeza, i-Meineke ifumane ivenkile zayo ngokusondeleyo kukhuphiswano (Midas) ngokunokwenzeka. Ngengqiqo yakhe, inzuzo, wakwazi ukukhula ngokukhawuleza kwesohlwayo kwaye yahluthwa ngeefowuni ezifuna ukufundwa ngokubanzi malunga nomkhwa. Impumelelo yeprogram ye-Meineke kunye nolawulo yabonisa kwiintengiso zakhe. Kwii-franchise zokuqala eziyi-100, zimbini kuphela ezihlulekayo.
"Ngexesha lokungena kwi-franchising, ndandinamava okwaneleyo ekusebenzeni nasekulawuleni ibhizinisi endikunceda ngokwenene ama-franchisees am, oko ndiyithandayo. Inkqubo yam yayinjalo ukuba ndanciphisa ezininzi iimpazamo. Ndenenhlanhla ukuba ndiye kumashishini angamashumi amabini anesibini, ndafunda kwiimpazamo zam nokuphulwa, inxalenye yoshishino. Ngaphezu koko, ndakhuthazwa. Ndandinamandla amaninzi. Ukulungisa impazamo, mhlawumbi ixabise ixesha, imali, okanye zombini. Imigama yam isoloko ibini, kodwa ndiyindoda kwaye ndaqhubeka ndiqhubela phambili. Ndakwazi ukufikelela iinjongo zam kwaye ndize ndifezekise amaphupha ngam emsebenzini onzima, ukunyamezela nokufunda ubugcisa boshishino. I-Meineke ingcinga yaba yinto ebalulekileyo ishishini. Ngokukodwa i-franchising, loo nto yayiyinto endiyithandayo. Andicingi ukuba ndiza kulubeka phezulu. "
Nangona uMeineke uthengisa i-namesake franchise kunye nokugcinwa kwendawo yokugcina indawo yokuchitha impahla kwiminyaka embalwa eyadlulayo, uyaziqhenyisa ngokugqithiseleyo ukuba uphawu lweMeineke luyimpumelelo ye-franchise eyaziwa ngamazwe ngamazwe.
Namhlanje, uSam Meineke unandipha ixesha kunye nomkakhe uSadye, intsapho yakhe, kwaye uyaqhubeka nokusebenza kanzima kwaye alawule iimali zakhe ezahlukeneyo. Akukho mntu uhlala phantsi, uhlala ekhangela imingeni kwilizwe lezoshishino.
Imbulelo eninzi kwimithombo yale mbali: uKen Walker, uSam Meineke, uCatherine E. Haney, kunye noGreg Johnson, ngoJanuwari 21, 2015.
Ukufumana ulwazi oluninzi malunga ne-IFA kunye ne-franchising ngokubanzi, tyelela iwebhusayithi ye-IFA kwi-franchise.org.