I-Incorporated Business Marketing Income 1
1) Khangela ukuthengisa kwintengiso encinci ukusuka ekupheleni kwe-telescope.
Amaninzi amancinci amancinci athola kwaye ahlale exhomekeke kwixabiso lentengiso.
Umbuzo wokuqala abawubuzayo malunga naluphi na isicwangciso sokuthengisa, "Ingakanani loo mali?"
Lo ngumbuzo ongalunganga. Umbuzo ofanelekileyo nguwo "Ngaba oku kuya kujoliswa kwimarike efanelekileyo ?", Imarike yabathengi abanakho kwimveliso yakho kunye / okanye iinkonzo.
Ngokomzekelo, ukudala nokusabalalisa iiflaya kuyindlela engabonakaliyo yokukhangisa ukuba amashishini amancinci ahlala esetyenziswa-mhlawumbi ngenxa yokuba ayabizi. Khawuthethe ukuba uqhuba ibhinqa elithengisa izixhobo zesikhala. Uyila iqela lamaflaya kwikhompyutheni yakho yasekhaya, uprinte, uze uye kwi-Centre yasekuhlaleni yasekuhlaleni uze ufake enye ye-windshield yazo zonke izithuthi kwindawo yokupaka - ngobusuku beNtlanganiso enkulu yeHorticultural Society. Ngaphandle kokuba amaninzi amancinci amancinci athathe isigqibo sokuba athathe i-snowboarding, uchitha nje ixesha lakho namandla.
Ngokuqinisekileyo, kwakungenakuthengisa ukuthengisa-kodwa akuthengisi kakuhle.
Udinga ukutshintsha i-telescope yakho kwaye ukhangele kuyo ukusuka ekupheleni kwesiphelo - ekupheleni okuza kukugcina ugxininise ekuthengisweni kwabaxumi kunokuba kuthengiswe indleko.
2) Gxininisa kwi-market target.
Lahla ingcamango yokuba wonke umntu onomdla kwimikhiqizo yakho kunye / okanye iinkonzo. Akunjalo. Inyani kukuba abantu kuphela abavakalelwa kukuba banesidingo semveliso yakho kunye / okanye iinkonzo ziya kuba nomdla kubo - kwaye abo ngabantu bakho ukuthengisa kufuneka bafikelele.
Ziyimarike ekujoliswe kuyo .
Inyathelo 1 lokuthengisa ngokuchanekileyo ukwazi ukuba ngubani aba bantu.
Ngokokuqala, funda indlela yokufumana kunye nokuthengisa kwi-Market Target yakho kwaye ufunde indlela yokungena kuyo kwi-market target target using the segment market.
Emva koko sebenze ngokuBhala iSicwangciso soShishino: Uhlalutyo lwentengiso . Eli nqaku, inxalenye yeSicwangciso seShishini seSicwangciso seShishini , sikhokelela ukuba ubhale Uhlalutyo lweMarike kwifom yomhlathi. Awunayo loo nto njengoko ungabhalanga isicwangciso soshishino, kodwa kufuneka ubhale phantsi iimpendulo kwimibandela malunga nekhredithi yakho ekujoliswe kuyo.
3) Khangela i-market target.
Inyathelo 2 lokuthengisa ngokugqithiseleyo ligxininisa iinzame zakho kwiimarike ezijoliswe kuyo kwaye akukho mntu. Ukwenza oku, kufuneka ukwazi indlela abantu abakwi-target target market.
Usuyazi ngokucacileyo malunga naba bantu kwi-Market Analysis ogqityiwe. Ukukunceda ukhethe iindlela eziphambili zokuthengisa ukufikelela kula bantu, kufuneka ukwazi izimpendulo kwimibuzo emibini nje:
- Abantu bafumana njani ulwazi lwakho lokufikelela kwimarike ekujoliswe kuyo?
Ngokomzekelo, ngaba bafunda amaphephandaba namaphephancwadi, babukele ithelevishini, itekisi, i-surf yewebhu, i-imeyili? Ngolunye lweendlela zokufikelela ulwazi lufuna izicwangciso ezahlukeneyo zokuthengisa.
- Bahlala phi abantu kwimakethe yakho ekujoliswe kuyo?
Ekhaya? Zorhwebo? IiGym okanye amaziko okufaneleka? Iipaki ze Skateboard?
Ndiyifumana indlela elula yokwenza oku kukuzenza ngathi i-market target. Yizame. Yenza idijithali, umntu oqingqiweyo omele umntu kwiimarike ezijoliswe kuyo, uphendule le mibuzo mibini ingentla njengoko unako.
4) Hlaziya iimfuno zakho zokuthengisa ezincinci.
Kaloku ukuba uyazi kakuhle ukuba ngubani na umzamo wakho wokuthengisa umncinci kufuneka ufikelele, ulungele ukugweba into oyenzayo.
Bhala zonke izicwangciso zokuthengisa ozenzayo ngoku. Ngomnye, bhala ukuba i-avatar yakho ekujoliswe kuyo imakethe ibone njani kwaye uyayiqwalasela umyalezo wakho wokuthengisa.
Ngokomzekelo, cinga ukuba ishishini lam libandakanya ukuthengisa iilwimi. Ndidale i-avatar egama linguJulie, osemncinci (30), otshatileyo, esebenza, nomntwana omncinane.
(Yiyo yonke i-statistical; izibalo zithi ibhinqa laloo minyaka liya kuba zonke ezi zinto, ngokubanzi.)
Ngokwemibuzo yam, uJulie akafundi ukufunda amaphephandaba onke; ufumana ulwazi oluninzi kwi-Intanethi ngokusebenzisa i-Blackberry yakhe kwaye uchitha ixesha elifanelekileyo lokuthumela i-imeyile kunye nokuthumela imiyalezo. Kananjalo unephepha le-Facebook kunye ne-Twitter akhawunti. Ngezinye izihlandlo uJulie uthabathe iphephancwadi labesetyhini elixubileyo xa ehamba ngokuhlola i-grocery.
Uphi u Julie uhlala khona? Ewe, njengawo wonke umntu, uJulie wenza izinto ezinjengokuthatha intombazana yakhe encinci ukuya esikolweni kunye nendawo yokudlala. Ngaphandle koko, uJulie usebenza ngokwenyama; uthatha iiklasi ze-yoga, usebenza rhoqo kwindawo yokuzivocavoca, kwaye yena nomyeni wakhe bathatha inxaxheba kwimidlalo eyahlukeneyo yonyaka, njengokuhamba ngebhayisikili, ukukhwela i-ski, kunye ne-snowboarding. Ijubane likaJulie lipheka; akanalo ixesha elide kulo kodwa uthanda ukuzama ukupheka kwe-gourmet ngokuphindaphindiweyo.
Ndingaqhubeka kodwa ingongoma kukuba ufuna ukwenza idijithali yakho igqibelele ngangokunokwenzeka, kuba uzalisekisa umfanekiso wengqondo yomntu onokujoliswe kuyo kwimarike onayo, kuya kuba lula ukuba ufumane indlela yokufikelela kuye .
Ngoku nolu luhlu uluhlu lwemigqaliselo yam yokuthengisa ukuya kumhla webhizinisi lam oshishino lobunzima:
- Isibhengezo sephepha eliphuzi
- Iintengiso ezahlukeneyo zephephandaba
- Iintengiso zerediyo
- Ukukhuthazwa koomathotholo kwisayithi (Usuku lwe-Sweetheart lweSuku lweValentine)
Ukuhamba ngaphaya kwoluhlu kwaye ndizibuze, ingaba uJulie unokubona njani imilayezo yam yokuthengisa, ndimele ndithethe kakhulu. Akafundi ukufunda amaphephandaba, khumbula? Ngokuphathelele ukukhushulwa kwomsakazo, unokuphulaphula umsakazo kwimoto xa eqhuba ngokuhamba, kodwa ulungele ukuphulaphula umculo oqulunqwe ngaphambili.
Enyanisweni, le migudu yokuthengisa mhlawumbi iyinkcitho epheleleyo kwangoko u Julie echaphazelekayo - kwaye uJulie nguye endizama ukumthengisa kuyo!
Ithuba lakho. Bhala uluhlu lwazo zonke iimvavanyo zakho zentengiso kunye neentlawulo zamanye, qaphela indlela okubonakala ngayo ngayo idijithali yakho kwaye yabona umyalezo wakho wokuthengisa.
5) Khetha kunye nokuphumeza ubuncinane ubuncwane bobini bokuthengisa.
Ukuba usebenze ngolu hlobo lokuthengiswa kule ndawo kwaye iziphumo zokugqibela zokuzilolonga kwakukho ukuba idijithali yakho yayinokwenzeka kakhulu ukuba ibone kwaye iphendule kuyo yonke imizamo yakho yokuthengisa, eyona nto ibalulekileyo! Ndincoma ukhetha nokufezekisa ubuncinane enye imbono yokuthengisa enethuba elibonakalayo lokufikela i-avatar yakho ekujoliswe kuyo kwiimarike kunye nokuzibethelela iinzame zakho zokuthengisa ngoku.
Khumbula, abaninzi abantu kufuneka babone kwaye bavelele umyalezo kathathu ukuya kusixhenxe ngaphambi kokuba bathenge, ngoko ukucwangcisa izicwangciso ezivumela ukuphindaphinda komyalezo ngokuhamba kwexesha ziza kusebenza ngokugqithiseleyo kunezicwangciso zendlela yokuthengisa.
Ukuba, njengomzekelo wam yokuthengisa iilerie kwiJulie, imizamo yakho yokuthengisa kule ndawo ibe yindawo yokuhlamba, iindaba ezilungileyo kukuba uqala nge-slate ecocekileyo. Njengoko "uJulie" akakaze abone okanye avelele imilayezo yakho yokuthengisa ngaphambili, bonke baya kutsha kunye ntsha kuye!
Ufuna ukhethe izicwangciso ezimbini zokuthengisa eziza kwenzeka ukuba zifikelele kwi-avatar yakho yemarike ekujoliswe kuyo kwaye uziphumeze.
Ukulandela umzekelo kaJulie, kufuneka ndifumane umyalezo wam apho uJulie ukhona ukuba ndiza kumfikela. Enye into endiyifunayo ukufumana ukuthengisa kwam kwi-Net 'kuba ilapho u-Julie efumana khona inkcazelo enkulu.
Isicwangciso sam sokuthengisa sam kuqala siza kudala iphepha le-Facebook okanye iwebhusayithi ukuze ndibone kunye noJulie ithuba lokufumana omnye nomnye.
Ngokusekelwe kwinto endiyazi ngayo ngoJulie, ndineengongoma ezintathu eziphambili zokuxhuma; abantwana abancinci, ukuzivocavoca nokupheka. Isicwangciso esisinye sokuthengisa endingazisebenzisa ukudibanisa noJulie kukubeka iintengiso kwiwebhusayithi malunga nalezi zihloko. Omnye usenokuba ukudala nokusebenzisa i-akhawunti ye-Twitter (endiza kuyisebenzisa kwi-Twitter malunga nalezi zihloko kunye nemveliso yam isile).
Qaphela ukuba oku akusiyo kuphela iindlela zokuthengisa endingazisebenzisa eziza kuphumelela. Ezi zintathu kuphela ezininzi endizikhethile kulo mzekelo.
6) Beka iifom zexesha ukuvavanya imizamo yakho yokuthengisa.
Ubuqhetseba kule nyathelo yokuthengiswa ngempumelelo kukuqinisekisa ukuba amaxesha akho amaxesha anengqiqo. Ukuthengisa, njengokuzilolonga, akuvelisi iziphumo ezikhawulezayo; yinto ephindaphindiweyo yokufumana ekujoliswe kuyo.
Ngoko musa ukwenza impazamo eyenziwa ngabantu abaninzi ekusebenziseni isicwangciso sakho sokuthengisa sesithuba seenyanga okanye njalo kwaye uyishiye ngenxa yokuba "ayifumani iziphumo." Nika ixesha ekufuneka liphumelele.
Ixesha elingakanani? Oko kuxhomekeke kwiziphi iindlela zokuthengisa osebenzayo. Ngokomzekelo, ukuba ndidale iphepha le-Facebook okanye iwebhusayithi, ndiza kuvavanya ukusebenza kwayo kwiinyanga ezintandathu kwaye kwakhona kwimizuzu eminyaka, apho ndiza kuthatha isigqibo sokuba ngaba bekufanelekile ukuqhubeka.
Isicwangciso esinjengokubeka iintengiso kwi-intanethi, nangona kunjalo, bekuza kuba nexesha elincinci lokuvavanya, njengeenyanga ezintathu (ekucingeni ukuba ndibeke umjikelezo wezentengiso kunokuba 'i-shots one').
Yenza oko okumele ukwenze ukukhumbuza ukuba ubuyele kwaye uvavanye imizamo yakho yokumaketha ngokubhekiselele ekusebenzeni kwabo kwiimarike ezijoliswe kuyo; yenza i-Blackberry yakho, i-Day-Timer yakho, i-imeyile yakho okanye nayiphi na inkqubo yekhalenda oyisebenzisayo ukwenza oku kumhla othile kwisicwangciso ngasinye sokuthengisa.
Yongeza kwi-Repertoire Yakho yoRhwebo lweNcinci
Emva kokuba "ufunde" iindlela ezintsha zokuthengisa ezikhethiweyo (oko kukuthi ufumene iziphumo ozifunayo kuzo okanye wenza isigqibo esicatshulwayo sokushiya enye okanye ngaphezulu kwazo ngokusekelwe kovavanyo lwakho lweziphumo), Kuya kuba lixesha lokungeza abanye kwi-repertoire yakho encinci yokuthengisa intengiso-ngokuqhubekayo ekhumbule, ngokuqinisekileyo, ukuba ukuthengiswa kwamashishini amancinci kujoliswe kukuthengiswa kwaye i-market target targeted by people real, abantu abafuna ukukholelwa ukuba bathenge iimveliso kunye / okanye iinkonzo.
Ukukhangela ezinye zeeNtengiso zeNcinci?
- UCwangciso loCwangciso loShishino - Yenza iSicwangciso soShishino seShishini esiza kubonelela ngesikhokelo sakho soshishino sonyaka ozayo okanye ngaphezulu.
- I-Makeover Makeover yeeMashishini - landela amanyathelo kule mpahla yemali yoshishino, ukusuka ekuhlukaneni iimali zakho zemali kunye nezoshishino ngokusebenzisa uhlalutyo lwenkcazo yemali, ukuqinisekisa ukuba imali yakho yezezimali ifanelekile.
- Ukunikezelwa kweNkonzo yoMthengi - Funda indlela yokubonelela ngeenkonzo ezilungileyo zabathengi, uhlobo lwenkonzo yabathengi ezakha ukunyaniseka kwamakhasimende, unikeza ukukhangisa ngegama elimnandi, kunye nokwandisa ukuthengisa.
- Ulwazi lweTeknoloji yoLwazi - Funda indlela yokukhusela nokulawula idatha yakho yezoshishino, lawula oonxibelelwano lwabaxumi, ulungise inkqubo yolawulo loxwebhu kwaye ulungiselele ukugcinwa kweTeknoloji yeeNkcukacha kunye nesicwangciso seNkcenkceshe kule mpu