Ukufumana iMakethi yakho eThagethi yinto ebalulekileyo ekuphumeleleni
Iingcamango ezinje zingakhokelela kwizigqibo ezingafanelekanga, intlawulo engafanelekiyo, isicwangciso esibi sokuthengisa - kwaye ekugqibeleni, ukuhluleka kwezoshishino .
Funda indlela yokwakha isicwangciso esisebenzayo sokuthengisa .
Amashishini amancinci kakhulu aphumelelayo ayaqonda ukuba inani elincinane labantu liya kuthenga imveliso okanye inkonzo. Umsebenzi ke uqala ukugqiba, ngokubanzi ngokusemandleni, ukuba ngubani na loo bantu, kwaye 'ukujolisa' imizamo yokuthengisa kunye neerandi kubo.
Nawe, unokwakha ibhizinisi elingcono, elinamandla, ngokuchonga nokukhonza iqela lomthengi othile-i- market target target .
Ukuba nguNgcali-ngcali
Enye yezinto zokuqala omele ukwenze kukucoca umkhiqizo okanye inkonzo yakho ukuze ungazami ukuba 'zonke izinto kubo bonke abantu.' Yiba yingcali!
Ngokomzekelo, kwishishini lam, inkampani ye-ecotourism, senze izigqibo ezithile ngokukhawuleza kwindlela yethu yokucwangcisa imarike . Njengomsebenzi weshishini lomkhombe, sazi ukuba kwakukho ininzi yabasebenzi beendawo zokuloba, kunye 'neenqanawa zephathi.' Ngoko sagqiba kwelokuba siza kunika indawo yokubona okanye i-charter events events and that we would not allow the alcohol in the board, okanye the fish rod.
Ewe, esi sigqibo sichitha ipesenti yemarike-kodwa sinike ' niche ' esinokuyifumana, kwaye sandise i- market yethu ngendlela abanye abaqhubi abachaphazelekayo abangenakuyisebenzisa.
Funda indlela yokufumana kunye nokulawula iMakethe yeNiche .
Emva koko, kufuneka uqonde ukuba abantu bathenga iimveliso okanye iinkonzo ngezizathu ezintathu ezibalulekileyo :
- Ukwanelisa iimfuno ezisisiseko.
- Ukusombulula iingxaki.
- Ukuze benze bazive behle.
Uzakufuna ukucacisa ukuba zeziphi iindidi kwimveliso yakho okanye isevisi isisombululo, kwaye ulungele ukuyithengisa ngokufanelekileyo .
Imveliso okanye isevisi yakho inokuthi ifanele ididi enye, kunye ne-ishishini lethu lomsebenzi ngokubhekiselele ekujoliswe kubo abantu abafuna nje ukuziva bahle-bachithe usuku emanzini, bahlaziye kwaye balinde. Kodwa ikwajolise nakubantu abaneendwendwe ezivela ngaphandle kwedolophu, okanye nangaphandle, kuba sisimele isisombululo kwingxaki ethi "Yintoni esiya kuyenza xa i nkampani yethu ilapha? Sinokuzifumana njani, okanye sibonise indawo yethu? "U
I-Zero kwi-Market Target
Isinyathelo esilandelayo ekudaleni isicwangciso esisebenzayo sokuthengisa kukungena kwiimarike ekujoliswe kuyo ngokusebenzisa udidi lwamashishini.
Okokuqala, ingumveliso wakho wamazwe ngamazwe okanye kwilizwe? Okanye ngaba mhlawumbi uya kuyithengisa ngokuyinhloko kummandla wakho okanye uluntu?
Kwimeko yeshishini lethu lomrhweba, imarike yethu eyona nto iyinxalenye yesizwe okanye yehlabathi-abavakhenkethi abaza kule ndawo evela kulo lonke ihlabathi. Imarike yethu yesibini yendawo - abantu abanomcimbi okhethekileyo wokubhiyozela, intlanganiso yeenkampani okanye ukubuyela kwi-plan, okanye inkampani ephuma ngaphandle kwedolophu.
Masithi i-market yakho yangundoqo yendawo okanye kwingingqi kwaye uhlala kuluntu kunye nabantu abangama-25,000. Into yokuqala oya kuyidinga ukuyenza kukuphanda iindawo zoluntu lwakho, kwaye ulwahlule kwiinqununu zentengiso :
- Ubudala: abantwana, abatsha, abaselula, abaphakathi, abakhulileyo
- Ubulili: indoda, ibhinqa
- Imfundo: isikolo esiphakeme, ikholeji, iyunivesiti
- Ingeniso: ephantsi, ephakathi, ephakamileyo
- Isimo somtshato: ongashadile, otshatileyo, oqhawule umtshato
- Uhlanga kunye / okanye imvelaphi yonqulo
- Umjikelo wobomi bentsapho: esanda kutshata, watshata iminyaka eyi-10 ukuya kwe-20, kunye nabantwana abangenawo.
Olu lwazi lufanele lufumaneke ngedolophu yasekuhlaleni, iholo, ilayibrari, okanye iCandelo lezoRhwebo-kunye neenkcukacha ezingaphezulu, onokuzifumana.
Emva koko, kufuneka ube kwicandelo leemarike ngokuninzi ngangokunokwenzeka usebenzisa i- psychographics njengesikhokelo sakho:
- Indlela yokuphila: iyalondoloze, inomdla, inomsoco, uqoqosho
- Iklasi yentlalo: ezantsi, emaphakathi, phezulu
- Iingcamango: zikhokela okanye zibonwe lula
- Imisebenzi kunye neminqweno: ezemidlalo, ukuqina ngokomzimba, ukuthenga, iincwadi
- Isimo sengqondo kunye neenkolelo: ummandla wendalo, ukhuseleko olukhuselekileyo.
* Qaphela: ukuba uyinkampani yeB2B , kuya kufuneka uqikelele iintlobo zamashishini ezikhoyo kuwe, kunye nenani labaqeshwa , i-volume volume yokuthengisa, indawo kunye nokuzinza kweenkampani. Ukongezelela, unokuba ufuna ukufumana indlela abathenga ngayo: ngexesha lonyaka, kwendawo, kwimiqulu kuphela, ngubani owenza izigqibo? Kubalulekile ukuba uqaphele ukuba amabhizinisi, ngokungafani nabantu, athenge iimveliso okanye iinkonzo ngezizathu ezintathu kuphela :
- ukwandisa imali
- ukugcina isimo semeko
- ukunciphisa iindleko
Ukuba uzalisa enye okanye ngaphezulu kwezi mfuno zenkampani, unokufumana i-market target.
Chaza umThengi wakho oPhezulu ngokuSebenza koPhando lwakho
Okwangoku kufuneka ube nomfanekiso ovela kubani ocinga ukuba umthengi wakho ofanelekileyo okanye ngubani ofuna ukuba.
Ngokuxhomekeke kwimeko yebhizinisi lakho, usenokukwazi ukubhala inkcazo yomthengi wakho. "Umthengi wam joliswe kumfazi ophakathi phakathi kwama-30s okanye ama-40 otshatileyo kwaye unabantwana, kwaye uyazimelela ngokusingqongileyo."
Ngokusekelwe kumanani awufumananga kuphando lwakho, ngasentla, unokwazi, umzekelo, ukuba kukho malunga nama-9000 abo bathengi abakwiindawo zakho! Kungenzeka ukuba abo-3000 babo sele benyanisekile kumncintiswano, kodwa oko kushiya ama-6000 angabikho, okanye abangayithengi loo mveliso kunoma ubani. Yenza uphando !
Ukwandisa okanye ukujolise kwakhona kwiMakethi yakho xa kufuneka
Uninzi lwezihlandlo abathengi abaziyo malunga nenkampani yakho, okanye abakwazi ukwazisa umahluko phakathi kwenkampani yakho nabanye. Nguwomsebenzi wakho, ukuba wazi ukuba ngubani owona mthengi obalaseleyo , 'ukujolisa' iqela eliye lachonga - nokuba unakho ukhuphiswano.
Ukongeza, unokwenza isigqibo, usebenzisa umzekelo ongentla, ukuba ungathanda ukwandisa imarike ekujoliswe kuyo ukubandakanya amabhinqa aneminyaka engama-50 ukuya kuma-60 ubudala. Ukuba ubuyela kwizizathu ezibalulekileyo zokuba kutheni abantu bathenge izinto okanye iinkonzo kwaye banokufumana iindlela zokujolisa iinzame zenu kwiqela elidala, unokuphumelela ekuthatheni isabelo esikhulu semarike!
Ngakolunye uhlangothi, kuthekani ukuba 'uyayifumana' imveliso okanye inkonzo yakho kwaye uphando ngeemakethi yakho ekujoliswe kuyo, kuphela ukufumanisa ukuba mhlawumbi abantu abangaphantsi kwe-75 abaya kuthenga kuwe?
Okokuqala, ukuba abo abangama-75 bangabathengi benkampani abaza kuchitha amakhulu kumveliso okanye kwinkonzo yakho ngonyaka, ngoko akukho nto yokwesaba. Kodwa ukuba abo abangama-75 baza kuchitha i-$ 10 yonke i-10 kwimveliso okanye inkonzo yakho, kufuneka ubuyele kwibhodi yokudweba yokucwangcisa ishishini lakho kwaye mhlawumbi ugqibe i-market target target. Ubuncinane, nangona kunjalo, uhlasele lonke ulwazi olufunekayo ukuze uqale kwakhona okanye uhambe ngendlela eyahlukileyo.
Masibhekane nayo - kukho imakethi, kunye ne-market target, kuyo yonke into.
Ukuba ucinga ukuba kunjalo, khumbula iilwanyana zentlanzi?
Bona kwakho:
Icandelo lokuHlaliswa kweMakethe yeSicwangciso soShishino
Isikhokelo Sokukwenza-Yakho Uphando Lwemakethe
Ukudala iSicwangciso soThengiso sokuThengisa nokuThengisa
IiNkcazo zokuThengiswa koHlahlo lwabiwo-mali oluphantsi kwiShishini lakho elincinane