Indlela yokuFundiswa kweMakethe yokuThengiswa kweMarike eyahlukileyo kwiSicwangciso soThengiso
Zonke iinjongo zokuphumelela zifanele zijonge indlela izinto ezisebenza ngayo, ukuba ziya kusebenza, kwaye zichonge iingxaki ezikhoyo. Izifundo ezinokwenzeka ziyenziwa kwiingcamango, iiprojekthi, iimveliso, iinkqubo kunye namashishini onke.
Izifundo zokufumana amandla zixhobo zokuvavanya - kungekhona nje iingxelo ukuzama nokuthengisa ishishini lakho kubatyalomali. Kufuneka baqwalasele ngokubaluleka kunye neengxaki kunye nokuhlalutya iintlobo ezahlukeneyo zoshishino.
ISicwangciso soThengiso sibala iimbono ezithile, izicwangciso, kunye neeprojekthi ngokusekelwe kuphando lokuhlola uphando, okujoliswe ukuba luphunyezwe. Cinga ngophando lweemarike ezinokuthi uphando lwesigxina kunye nesicwangciso sokuthengisa njengendlela ethile, ecwangcisiweyo yezenzo zokuthatha.
Ziziphi izinto ezifanele zifakwe kwiSifundo seMveliso yokuThengisa iMakethe
Izinto ezifunekayo Ukuba zibandakanye kwisifundo se-market potential can include:
- Inkcazo yoshishino
- Uhlalutyo lweMarike yangoku
- Khuphiswano
- Ukulindeleka kweMakethe yeMicimbi ezayo
- Abathengi abangenzekayo kunye nemithombo yembuyekezo
- Projections Sales
Indlela yokubhala iNkcazo yeNkcukacha
Nika imfutshane emfutshane yemihlathi yenkcazo yoshishino lakho ishishini njengoko kuchazwe kwiSebe lezeMisebenzi yase-US.
Ukumisela imboni yakho kubalulekile ekufumaneni iikontraka zikaburhulumenteni, ukutsala abatyali-mali , kunye nokufumana izibonelelo (ukuba uyifom njengenzuzo.
Umzekelo: Icandelo loshishino lokuqala lenkampani yokunceda i-intanethi yintsimi ekhulayo, ekhula ngokukhawuleza, kunye neentengo zemvumelwano eziphakamileyo ezinama-dollar ayi-14 yezigidi ngonyaka ka-2006. Umzekelo wezoBuchule (FBE) uqaliswa ngenjongo yokuvelisa kunye nokubonelela ngeenkonzo zokuqala zoshishino lokuqala iikiti kwiRhulumente waseUnited States, ezigcinwe ngasese, kunye neenkampani ezigcinwe esidlangalaleni ukuphucula ukhuseleko lwabaqeshwa emsebenzini.
Iinkonzo ze-FCE zihlelwa phantsi kweSebe leMisebenzi yaseSouth Standard Standard Classification (i-SIC) njenge-SIC Code 5047 kwaye ichazwe njengolu shishini olunesihloko esithi, "Izibonelelo zonyango, amayeza, nezibhedlele."
Iphulo: Ukufumana i-Standard Standard Classification (SIC) kwi-Department of Labor, iphepha lewebhu le-OSHA elifumaneka kwi-https: //www.osha.gov/pls/imis/sicsearch.html
Ukuhlalutya iMakethe yakho yangoku
Eli candelo lenkqubo yokukhangela iimakethi ichaza i-market yamanje yamveliso okanye inkonzo yakho. Ukuba unika into eyingqayizivele ukuba kukho amanani eemarike ezimbalwa, ungasebenzisa ulwazi olunxulumene neshishini okanye uqhube nesifundo sakho esizimeleyo. Zininzi iindlela zokuqhuba uphando lwakho malunga neengcamango ezintsha zibandakanya: iifom ye-intanethi yokupota, imibuzo ebhekiswe kumaqela athengiweyo kubathengi okanye kubemi bonke, nokuba ngabaphandi baxhamli.
Nayiphi na ubungqina obuqinileyo obunayo ukuba kukho imfuno (okanye imarike) yemveliso okanye iinkonzo zakho kuya kukunceda uthengise ingcamango yakho. Kubaluleke kakhulu ukuba uthengisa into eyingqayizivele, okanye kwindawo encinci, kwiimarike ezikhethekileyo. Kufuneka ubonise ukuba iingcamango zakho ziveli kuba ufumene i-niche kwaye kungekhona ngenxa yokuba akukho marike ekhoyo kule ngcamango.
Umthombo omuhle wokufumanisa oko kuthengisa (kunye nento engekho) yiSebe lezeMisebenzi. Amashishini abonisa ukukhula kwabasebenzi kaninzi kubonakaliso olufanelekileyo lozinzo lwezoqoqosho. Ukulahla okukhulu okanye umqeshi okanye abasebenzi abambalwa abonisa amathuba amashishini ambalwa. Xa kukho isidingo sento ethile, kufuneka kube nokukhula kokubambisana kwingqesho, inani leenkampani ezintsha ezakhiweyo, okanye kwimali yenkcitho ehlangeneyo jikelele.
Ukulindeleka kweMarike yesikhathi esizayo (Ngokusekelwe kwiMigangatho yezoMveliso)
Eli candelo kufuneka libandakanye inkcazo elandayo, kunye neesepredishithi eziqhotyoshelweyo, iirafu, okanye iitafile ekuboniseni izithethe, iinombolo, okanye ukuqikelela. Azikho iindlela eziqinisekileyo zomlilo zokuxelela ukuba i-shishini liya kuba nokukhula okulinganiselweyo kwikamva, kodwa unokwenza izibikezelo ezinengqiqo kunye neengqiqo ngokusekelwe kwimizila, ukukhula kwangaphambili kunye neemarike zangoku.
Sebenzisa iiNyaniso, kungekhona iFiction
Kubalulekile kweli candelo ukuba izicwangciso zakho zisekelwe kunene kunokwenzeka. Nayiphi na ishishini lithatha ingozi; isitshixo kukunciphisa loo mingcipheko ngokufunda ngokucophelela ishishini eliphumelelayo. Esikhundleni sokujolisa nje kwi-shishini lonke, zama ukuhlukanisa amashishini afanayo kwaye ufunde oko abakwenzayo, indlela abayenzayo ngayo, kunye nerekodi yabo yomculo.
Tyelela iiWebhsayithi zakho
Unokufumana ulwazi oluninzi nje ekutyeleleni iiwebhsayithi zeenkampani kunye nokukhangela imigca yemveliso. Khangela iimveliso okanye iinkonzo eziyekiweyo kunye nezinto eziphezulu. Endaweni ethile phakathi kwezi zinto zimbini mhlawumbi zizinto ezizinzileyo zesikhathi eside. Ukucinywa kuthetha ukuba abathengi abangeke bafune loo mveliso, ngelixa izinto ezixabiso eliphezulu zingabonisa ifowuni.
Khangela kwiinkampani ezinkulu zeNkampani
Ekubeni iinkampani ezinkulu zichitha i-bucks enkulu kwi-market research, zisebenzise ngokuninzi imali yazo esetyenziswayo kunye nolwazi oluntu. Ngokomzekelo, ukuba uzama ukuphanga i-market market, khangela iPetSmart kunye nePetco. Yiyiphi imirhumo emitsha yemveliso okanye iinkonzo ezinikelayo? Amathuba amahle ukuba achithe izigidi eziphanda iinkqubo zoshishino ukuphuhlisa imibono emitsha yemveliso.
UkuFundwa kweeNkcazo zoCwangciso
Khangela iimpapasho zokushicilela ngamashishini kwishishini lakho. Ukushicilelwa kweendaba kukukhangisa, kodwa kaninzi baxelele ukuba kutheni inkampani ixhuma, ivala isahlulo, okanye itshintshe umgca wayo wemveliso. Baye bakwenza uphando kuwe ukuze unganqikazi ukuthatha izincomo kwamanye amashishini.
Iingcebiso malunga noPhando loPhando lweNgingqi kwiShishini
Ukuba uceba ukukhonza kuphela imarike yendawo , qalisa ngokuchonga wonke umncintiswano ngaphakathi kwimizila engamashumi amahlanu (50). Indlela esheshayo yokwenza oku usebenzisa incwadi yefowuni okanye indawo ye-intanethi yoshishino.
Bhala uluhlu lomncintiswano ngamnye kwindawo kunye nomgama ukusuka kuwe, nakwamanye. Kufuneka uhlolisise onke amashishini anokukhuphisana aphakathi kweekhilomitha ezilishumi elinesihlanu kwindawo yakho. Cinga iindawo zabo, iiyure zezoshishino, kwaye bahlala ixesha elingakanani kwi shishini. Ezi zinto zinokukunceda ubone ukuba kunzima kangakanani ukuseka ishishini elifanayo kwindawo efanayo.
Kufuneka wenze kwakhona inqaku lawaphi na amashishini afanayo kwindawo yakho esanda kuphuma kwishishini. Kusenokuba nesizathu esinjengendawo ephosakeleyo, irhafu ephezulu okanye izithintelo zokusebenza, okanye akukho mfuneko yokwenzela imveliso okanye inkonzo kuloo ndawo ukugcina ishishini. Ukuphanda ulwazi lomncintiswano wendawo ungakuxelela izinto ezimbini: Yintoni esebenzayo ngoku kunye nento engazange ibenze kwabanye abanikazi boshishino.
Iingcebiso malunga noPhando loPhando kwiSizwe
Ukuba uceba ukuthengisa iimveliso okanye iinkonzo zakho ngezinga elikhulu ngokuphuhliswa kwe-franchise, okanye ukuthengiswa kwe-Intanethi, kufuneka ukhangele ngaphaya kokhuphiswano lwendawo. Unokuqala ngeForbes "IiNkampani ezinkulu kakhulu zehlabathi (nqakraza" weqa lesi sikrini sokwamkela "ukuba sibonakala). Unokukhangela uluhlu ngelizwe, isigaba, imboni, kunye nezinye iinguqu ukuze uhlalutye uphando lwakho.
Ukufumana ukhuphiswano oluncinci, sebenzisa injini yokusesha ukufumana amashishini ngamagama aphambili anxulumene neshishini lakho. Ngokomzekelo, ukuba uqala isitolo sokuthengisa kwi-intanethi kwisitya esikhethekileyo, zama ukukhangela "isambatho esikhethekileyo." Ukubuya kuza kukubonisa iinkampani ezithengisa iimveliso ezifanayo ezibeka phezulu kwimiphumo ye-injini yosesho kwaye iyakwazi ukufumana ishishini elongezelelweyo.
Ukutyelela iiwebhsayithi zabo ukuze babone oko bathengisayo-kunye noko bangathengisiyo. Ukuba awuqinisekanga ukuba zeziphi izinto eziphambili ezihambelana noshishino lakho, sebenzisa izixhobo zokukhangela amagama angundoqo akwi-intanethi ukukunceda ukwazi ukuba uninzi lwabantu olufunayo kwintsimi yakho.
Indlela yokubala iiProjections zokuthengisa
Iziphumo zokuthengisa zingaba ngumngeni kumnini wamashishini omtsha kuba akukho ncinane, okanye akukho irekhodi yenkxaso yokuxhasa ukuba uza kukhula ngokukhawuleza, okanye yiyiphi imveliso okanye iinkonzo eziza kuthengisa ngakumbi.
Iziphumo zokuthengisa kufuneka zithinte ixesha elingakanani, kwaye imali iya kutyaliswa kwishishini, kwaye iimarike oza kuzijolisa kuzo. Umzekelo, ukuba ufumana umkhiqizo wakho emnyango kwiWalmart okanye i-Target, ukuthengisa kwakho kunokwenzeka ukuba kukhule ngokukhawuleza, kwaye inzuzo yakho iya kuba phezulu kunokuba uthengisa umkhiqizo wakho kwiSitolo seDola okanye kuphela "kumama nompaki" ivenkile.
Ngesi sizathu, kubalulekile ukuba ubhale isifundo sokungena kwemarike kuqala. Uphononongo lwakho lwentengiso luyakunceda ukuba unqume ukuba ungayithengisa imveliso okanye iinkonzo zakho, kwaye yiyiphi imveliso kunye neenkonzo ezinokuthi zivelise ininzi yengeniso. Ukuba uneshishini elisekelwe kwi-Intanethi:
- Linganisa i-traffic total (inani leendwendwe) kwiwebhusayithi yakho inyanga nganye.
- Iprojekthi yenani lezithuthi elilindelekileyo kwisithuba sexesha.
- Sebenzisa izicwangciso zendlela yokuqikelela ukulinganisela inani eliqhelekileyo lokuthengisa nganye kwii-10,000 ukutyelela kwisiza sakho.
- Ekugqibeleni, ukubala inani eliqhelekileyo lentengiso nganye.
Uninzi lwezothutho ungayifaka kwi-site yakho, amathuba anakho ekuthengiseni. Ingaba unesakhono esihle se- Search Engine Optimization (SEO)? Ngaba unayo iwebhusayithi yakho kwaye ulungele ukuya? Ezi zinto zibalulekile kuzo zonke iinkampani ze-intanethi kuba njengoko isayithi lakho liye laziwa kakhulu, unokwenza iprojekthi yokunyuka kwintengiso.
Iphulo: Faka ubungqina bentengiso kumxholo kodwa unamathisele ispredishithi esibonisa iinombolo zangempela ngokusekelwe kwintengo yokuthengisa.
Indlela yokuchonga abaThengi abaThengi, abaThengi, kunye neMithombo yeMvumelwano
Esi sigaba senkqutyana esincinci se-market yeefayile esenza uhlalutyo kufuneka sichaze. Abathengi bakho, abathengi kunye nemithombo yemvumelwano kufuneka badibanise oku kulandelayo:
- Uludwe lwabathengi bamanje, abathengi, kunye neenkontileka kunye neendawo ezinokubakho kwezivumelwano ezintsha okanye ezivuselelwe.
- Nawuphi na umkhokelo wokuthengisa onokuvelisa abathengi abatsha okanye abathengi.
- Uluhlu lweearhente zontraka karhulumente eneenkcazo emfutshane malunga naluphi uhlobo lwezivumelwano abalucelayo, kunye nendlela abachaphazela ngayo ishishini lakho.
- Uludwe lweentlobo zemarike okwangoku, okanye uzimisele ukujolisa njengabahlali abadala, oomama osebenzayo, imibutho, abathengisi abazodwa, njl njl.
Ngokuxhomekeke kwimeko yoshishino lakho, kungenakwenzeka ukudibanisa inani elithile lemali ngenkokhelo ethile, kodwa ubuncinane uzama ukuqikelela ipesenteji yenani lemali engenayo elilindelekileyo kumthombo ngamnye. Ngokomzekelo, ukuba uceba ukuthengisa iimveliso kwiindawo ezi-5 ezizodwa zokugcina izitolo, dwelisa uluhlu ngalunye ugcina uceba ukuthengisa, kunye neengxowa-mali ezipheleleyo kwiqhosha elithi "izitolo ezizodwa" kunokuba isetyenziswe kwisitolo ngasinye.