Ngaba ulungelelanisa apha ukuba uhlale? I-Buzzwords inesiqalo sokuza kwaye sihambe, kodwa umxholo wokuthengisa kwiindawo ezixhomekeke kwi-hyperlocal sele ijikelezile njengoko ilandelwe imbali kwaye ngokuqinisekileyo ilapha ukuhlala. Imbali yenguqu yodwa yembonakaliso yindlela ekuhambisa ngayo imilayezo yethu emakethe emakethe.
Ukuthengisa kwe-Hyperlocal: Ifomu elidala kunabo bonke abathengisayo
Ukuthengiswa kwe-Hyperlocal ingaba igama elitsha le-buzz kodwa mhlawumbi enye yezona ndlela endala zokuthengisa.
Kwiintsuku phambi kwe-intanethi, umabonwakude, umsakazo-nangaphambi kokuba uprinte, abahwebi babenakho ukhetho ngokuxhomekeka kwiimarike ze-hyperlocal ukusinda. Into eye yatshintshile ngaphezu kwexesha yile teknoloji ekhoyo ukuhlalutya nokuthengisa kwiindawo ezincinci.
Yintoni i-Hyperlocal Marketing?
Ngethuba elithile ngo-2009 igama elithi "ukuthengiswa kwe-hyperlocal" yaba lizwi elitsha elithandwayo. Ekubeni eli gama lisentsha, makhe ndiqale ngokuthi ukusetyenziswa okukhethiweyo kungenye igama elithi "hyperlocal" kungekhona amagama amabini anjenge "hyperlocal," kwaye ngokuqinisekileyo ayixhunyiwe kunye ne-hyphen.
Makhe siqalise ngokuchaza "ukuxhamla," ndicinga ukuba "ukuthengisa" sele sele kucacile.
I-Wikipedia ichaza ukuxhomekeka kwe-hyperlocal njengokuba: "Ixesha elithi hyperlocal lingasetyenziswe njengesibizo esisodwa okanye njengomguquleli wezinye iigama (isib. Iindaba). ijoliswe kwiinkxalabo zabemi bayo.
Xa sisetyenziselwa ukwahlula kubhekisela kwizinto eziphilayo ezikhoyo ezikhoyo (kubandakanywa nomxholo womxholo), ama-aggregators, indlela yokushicilela kunye nokusebenzisana komsebenzisi kunye nokuziphatha okuphambili kumntu ohlala kwindawo kunye noshishini lokuba ngumhlali. "Lawa magama amaninzi angadingekile. ukuchaza into enokubiliswa kule Bhinqa kwiNkcazo yoshishino.
I-Hyperlocal ichaza: indawo ekhethekileyo, kwindawo (ekufuphi) kakhulu kufuphi nekhaya (okanye, indawo yakho yezoshishino.) Imizekelo ibandakanya abantu kwiofisi yakho, ipaki yasekuhlaleni, ukuqhuba isitrato esona sikhulu kunye nabanye abantu abahambayo okanye baqhuba umgama ukuya kwindawo ethile, okanye, ehlangene ngandlela-thile kwenye yoluntu olubonakalayo. Ukwenza kube lula: Hyperlocal = uluntu lwasekuhlaleni.
U mzekelo:
- I-Maryland (MD): ayiyikuxhomekeka.
- I-Montgomery County, MD: i-hyperlocal yesiqingatha.
- I-Village yaseMontgomery, MD: i-hyperlocal.
Ngaba ulungelelanisa apha ukuba uhlale? I-Buzzwords inomdla wokuza kwaye uhambe, kodwa umxholo wokuthengisa kwiindawo ze-hyperlocal sele ujikeleze njengoko ivela kwimbali kwaye ngokuqinisekileyo ilapha ukuhlala. Imbali yenguqu yodwa yembonakaliso yindlela ekuhambisa ngayo imilayezo yethu emakethe emakethe.
Isixhobo sokuThengiswa koHlelo lokuThengiswa koLuntu: uLuntu lweLizwi
Ukuthengiswa kwe-original hyperlocal kubandakanya isandi esikhulu: abathengisi bememeza, bathengisa izinto ezitratweni, iintlalo, kunye nemikhosi. Ukukhangisa ngomlomo kusekho kubaluleke kakhulu, kwaye kaninzi ithuluzi lokuthengisa elingaphantsi. Ngaba unokungena ngaphaya kokubambisana nabamelwane xa bexoxa ngeengxoxo zokwabelana ngecingo ngamabandla asekuhlaleni, abenzi be-realtors kunye neentengiso?
Nokuba izinto ezinjengezinto ezilula njengokulenga i-shingle, iintlanganiso zeehholo zase-dolophu zaseburhulumenteni, kunye neziganeko zentlalo nazo zonke iindlela zokuqala ukufikelela kubantu abasondele kwiindawo zoshishino. Kwaye, akukho ndawo esiyibonayo kwimiphumo engapheliyo yokudityaniswa kwezinto ezinzulu ngokusebenzisana ngokusondeleyo kwezentlalo kunokusasazeka kwenkolo. Imiyalezo ekhutshwe kwiminyaka engamawaka amabini eyadlulayo isasaza nezigidi zabantu abangamaKristu emhlabeni jikelele.
Izinto eziprintiweyo: Iimbongo zokuvumela iLizwi lomntu ukuba lifike kwiindawo ezingaphezulu - kunye nangaphezulu
Abantu banokumemeza nje ngokukhawuleza kwaye banokude, kwaye umnqweno wokuva - kwaye ukhunjulwe - ngokuqinisekileyo kufuneka ube nxaxheba ekufuneni iindlela ezintsha zokushicilela izinto ezininzi.
Ngexesha elidlulileyo, amandla okuprinta izinto ezinika umdla neendlela ezintsha zokuqwalasela kwiindawo zendawo ngaphaya kwekhoneni lezitalato: ibhodi yebhodibhodi ithathe indawo yendawo yamashishini, kwaye njengoko amaphephandaba, amaphephancwadi kunye neencwadi zanda kakhulu, izwi labavakalisi beedolophu ithathelwe indawo ngelizwi elitsha: loobabhali kunye neendaba.
Elula kwaye ibe nexabiso elinokubakho ukushicilela izinto, amanye amashishini aqala ukudala ii-flyers, ii-posters, iiphamfulethi namakhadi. Ngenisa ngokuthengisa ngokuthe ngqo ngeposi kunye neekononi "kwi-Sunday edition."
Indlela iGood Golden Age yeTeknoloji yatshintshile ukuThengiswa kwe-Hyperlocal
Njengoko iteknoloji yesimanje yazala inomathotholo kunye nomabonwakude, kuphela iinkampani ezimbalwa ezinokubhengeza iibhajethi ezinkulu zokungena zingena kwiindawo zokuhlala zeentsapho kwilizwe lonke, ngoko ke ubunzima bezingena kwiindawo zokuhlala zendawo apho abantu babe neTV.
Kodwa ke le teknoloji yaba yiphambili kakhulu kwaye ifikeleleka ngokuzalwa kwekhebula: uluntu lwasekuhlaleni lungahanjiswa ulwazi, ukuhlaziywa, kunye nezipapasho ngolwazi olujoliswe ngakumbi kunanini ngaphambili.
Amashishini angenakukwazi ukuthenga (okanye kufuneka ukuba adlulisele kwiimarike ezizweni lonke) i-airwaves ngokungazelelwe angakhangisa kwiindawo zentambo, axhase umboniso wendawo, okanye asebenze intetho yabo edeleyo kwiinkonzo zedatha njengeSiteshi 8, "Reston Itheyibhrari yoluntu.
Ekuqaleni kwee-1970 xa i-Reston yeTable ye-TV yayingenye yoluntu lokuqala ukuba ne-hyperlocal cable yayo nkampani. Izikhangiso kunye nezipapasho zifakwe kumakhadi afana namakhadi ezalathisi kwaye zifakwe kwisixhobo esitshintshayo (esasibukeka njengevili elikhulu elijikelezayo leRolodex.)
Njengoko amakhadi ajikeleza kwixesha lexesha, ikhamera igxininise kubo kwaye imifanekiso yesikhangiso yayiguqulelwa ngokukodwa ibe yimizekelo yokuqala yokuthengisa ngokuthe ngqo kwiindawo zokuhlala zaseNyakatho Virginia. Kwababhalisi bokuqala be-cable abakufuneka bavuke ngesandla baze batshintshe kwikhebula le-A ukuya kwi-B (kwaye, ngaphambi kokuba i-remotes ifumaneke kwakhona) ezi ntengiso ze-intambo ze-tech ephantsi ziyamnandi.
Ukususela kwiminyaka ye-1970 ukuya ngasekupheleni kweminyaka ye-1990, i-network ye-cable ye-Reston yayinayo i-Warner Cable. Ekuqaleni kuka-1996 uJones Communications uthenge inkqubo yekhefu ye-Reston. UJones, naye, wathengwa nguComcast phakathi no-1999. Ngonyaka ka-2000, i-old-cable-system yaguqulwa ibe yinkqubo enye-intambo ehambisa ii-analog iziteshi kunye neenkonzo zedijithali, kunye ne-intanethi ye-intanethi (entwasahlobo ka-2000, i-Comcast yaqalisa ukunikezela ngenkonzo ye-intanethi yekhompyutha.) Namhlanje, i-satellites, intanethi, iifowuni eziphathekayo ukufikelela kwiimarike zendawo .
Ekubeni abantu beqala ukutshintsha iingcamango, iimpahla, kunye neenkonzo, baye basebenzisa enye ifomu okanye enye yokuthengiswa kwe-hyperlocal. Akukho nto ichaza apho iteknoloji iya kusithatha kwiminyaka engamashumi amahlanu, kodwa nantoni na i-tech tech development developments and gadget ziyafumaneka, unokuqiniseka ukuba wonke umntu ovela kwintsapho ukuya kubashumayeli kumashishini uya kufumana iindlela ezintsha zokufumana umyalezo wazo kwabanye.
Ukuthengiswa kwe-Hyperlocal kuyakuba malunga nexesha elide emva kwekota ngokwalo, "ukuxhamla," kuba yindalo endala. Imbali ibonakalise oko.