Unokuvuyela kakhulu ukuthengisa kunye nokusebenza kwakho namhlanje, kodwa oko akuthethi ukuba unayo iimarike ezaneleyo zekamva. Unokutshintsha oku ngokwenza isigqibo sokugxila kwikharhwebo enokuthi yoshishino lakho.
Ngokugxininisa kwimarike enokuthi, awuyi kukwandisa isabelo sakho semarike namhlanje; Uqinisekisa ukuba isabelo sakho semarike siya kwandisa ixesha elizayo.
Iyintoni iMarike engenzeka?
Iimarike ezithengiswayo yinxalenye yemarike ongayifumana kwixesha elizayo. Iquka bonke abantu abangathengi kuwe namhlanje kodwa banokuba ngabaxumi. Baya kuthenga iimveliso ezintsha ongezenziyo okwamanje, okanye bangathenga iimveliso eziza kuphucula okanye ukuthengisa okanye utshintshe ngokugqithiseleyo kamva.
Uyayichaza njani i-Market Potential?
Kufuneka uqaphele iimakethi ezikhoyo kunye nabaphulaphuli bakho bamanje. Ukwenza oku, kufuneka uhambe ngaphandle kwabaphulaphuli bamanje kwaye ukhangele abantu abaneminyaka ethile, isini esithile, kunye nesimo esithile senzululwazi kunye nokuhlola iimfuno zabo ezithile. Unokubheka ukwandisa amaqela abantu obesele uthengise kuwo, okanye unokufumana iqela elitsha lamakhasimende ongazange ucinge ngalo ngaphambili.
Umzekelo, inkampani ezithengisa kuphela kwiqela elidala lama-35-55 lingase liqale ukuthengisa kwiqela le-18-34 ngemveliso entsha okanye ephuculweyo.
Iyintoni Injongo Yemarike Ebonakalayo?
Imarike enokuthi yinto onokuyilindela kuyo kwikamva, kwaye liyakuthi imarike eya kuyenza imali yakho yexesha elizayo ukuba ugxininise kuyo.
Nangona kunjalo, awukwazi ukwenza nayiphi na imali ngaphandle kokugxila, kwaye uya kufuneka ucinge kakhulu ngale marike. Kubalulekile ukuba ubeke iinjongo ezintsha ngekamva. Unokuhlala kwindawo yakho yokuthengisa, kodwa akwenzi nto kwikamva. Ukuqonda ukuthengiswa kwemarike kungqina ukuba unomso.
Zingaphi iindidi zeemakethe ezibonakalayo?
Kukho iintlobo ezingapheliyo zeemarike ezikhoyo. Uya kufumana rhoqo emva kokuba ufike ngohlobo olutsha lomthengi ofuna ukuthengisa ngalo, kwaye kufuneka uqiniseke ukuba uye wacinga ngabo bonke ngaphambi kokuba uqhube phambili. Hlala phantsi kunye neqela lakho kwaye uqwalasele yonke into yomntu oya kuthenga kuwe, kwaye ungashiyi nabani na ngaphandle. Ngoxa uza kugxininisa kumaqela amakhulu, uya kuzama ukubamba ezincinci.
Kuthatha ixesha elingakanani ukufumana iMakethe engenzeka?
Kufuneka uchithe ixesha elininzi lokukhangela iimarike ezikhoyo kuzo zonke iimveliso zakho, kwaye kufuneka uqhubeke ukhangela iimarike ezintsha rhoqo ngonyaka. Unokudala iimveliso ezinkulu ezithatha intengiso, kodwa usadinga ukucinga malunga nento ezayo. Qhubeka uphanda ngeqela lakho ukuze ungaphoswa mntu, kwaye kuza kuza ixesha xa uthe wathintela zonke iimarike ezijoliswe kuyo.
Ziziphi iiNyathelo Zokufikelela Kwiimakethe Zakho Ezingenzeka Ukuba Uzifumene?
Kucacile ukuba, xa sele ufumene imarike enokubaluleka kuyakuba kukufumana umyalezo ofanelekileyo kumntu ofanelekileyo ngexesha elifanelekileyo.
Emva kokuba uzifumene, kuya kufuneka ufumanise ukuba ungayenza njani uxhumano nabo. Ngokomzekelo, ziziphi iindawo eziqhelekileyo ezinokukunceda ubone ukuba uya kuzifumana phi?
Ngoku ukuba unaloo nto yezinto ezibini engqondweni, ukuthumela imiyalezo kunye nendlela yokwenza uqhagamshelwano kufuneka ulungele ukuthengisa kwakho kuloo marike. Kudinga ukusebenzisa kuphela umyalezo ofanelekileyo kodwa izithuba zokuthengisa kunye neendaba. Uyakufuna kwakhona ukufumanisa isabelomali sakho sokuthengisa ukuqinisekisa ukuba unempembelelo enkulu. Ukufakela kwiimarike ezintsha ezinokuthi kudinga ukuchaneka kunye nokucwangcisa.