Ukupapashwa nguBhishino
Ezi zikhangiso ezihlekisayo ozibona ngonyaka ngonyaka we-Super Bowl azikho nto ehlekayo. Ukupapashwa yi shishini elikhulu kwaye iUnited States ide kakhulu, imarike enkulu yokuthengisa kwihlabathi. Ngo-2016, imali engaphezulu kweedola ezingama-190 zamaRandi zase-US zachithwa kwiintengiso. Eli nani liphindwe kabini imali echithwe kwiintengiso kwiChina, yesibini intengiso yeentengiso kwihlabathi.
Iziganeko zeprojekti ziza kuchitha i-dollar eyi-207 yezigidigidi zeedola zase-US ziza kuchitheka ekupheleni konyaka we-2017. Ngokucacileyo, ukuthengiswa kusetyenziselwa ukwenza umntu (okanye into) awaziwayo kwaye ahlonishwe kakhulu kwicandelo elithile lelizwe, okanye kwilizwe lonke. Nangona kusetyenziswe ukusasazwa kwezibhengezo (ukusuka kwi-Goodyear blimp kuya kwi-skywriting kwiintengiso kwieteksi zeekisi) abantu abambalwa bayayazi igama elithi "ukuthengiswa kweentengiso."
Ukupapashwa kweeNkcazo ezichazwe
Ukuthengiswa kwezibhengezo xa isikhangiso sibeka ingxabano malunga nengxabano esandulelayo malunga nomba othile, umntu okanye umkhiqizo. Ngamanye amazwi, iintengiso azisebenzisi kuphela ukuba yonke imveliso okanye umntu, izibhengezo ziyakwazi ukumelana nezinye iintengiso ngokubhekiselele kwizihloko eziphikisanayo.
Ngokwenene, ukuthengiswa ngokukhawuleza kubonisa isikhangiso esidlulileyo kunye nemveliso okanye iimveliso zayo. Umzekelo, thabatha imboni yokutya okukhawulezayo. Kukho iintengiso ezininzi ezingabonakaliyo zokutya nge-hamburger kwizikhonkwane zikazwelonke.
Isalathisi sesibhengezo siya kuba sisistim esichaza ingozi yempilo enxulumene nelo lokutya i-burger yokutya. Isibhengezo sinokuxhaswa ngumbutho onempilo-ntliziyo okanye ukhuphiswano lokutya lwezityalo ezikhuphisanayo.
I-adversi-mboleko idla ngokuguqulwa kwaye kunzima ukuyichonga. Ezi ziqhelekileyo iintengiso ezijolise kwiinkampani ezinkulu ezivelisa iimveliso ezinjenge-alcohol, i-cigarettes kunye nokutya okukhawulezileyo.
Nangona kunjalo, enye into ekufuneka uyiqwalasele xa kuphuhliswa ukuthengiswa kwee-counter-advertising yiyo ekhoyo, ukuthengiswa ngokukhawuleza akukona okubalulekileyo. Inxalenye enzima yinkalo yophando yokudala isikhangiso. Xa usuqedile uphando lwakho, ukudala isikhangiso sakho kulula.
Iingoma ezimbini ezibalulekileyo zokuBhengezwa kweeNkcazo
Ngokwenene, kukho iintlobo ezahlukeneyo zokuthengisa. Iintengiso eziqhelekileyo (kunye neentengiso ezide kakhulu) ziintengiso "ezichasene" nomnqweno wabantu wokutshaya utshayi. Iintengiso ezininzi ezichasayo zibonelela ababukeli ngolwazi lwamanani malunga neengozi zokutshaya. Imizekelo ibandakanya inani lokufa elibangelwa ukutshaya unyaka ngamnye, inani leentshefu (oko kukuthi, i-carcinogens) i-cigarettes iqulethe, kunye neengozi zempilo ezibandakanyekayo.
Icandelo lokutya ngokukhawuleza lelinye iqwalaselo eliphambili lokuthengiswa kwee-counter-advertising ngenxa yokuba ezininzi iintsapho ezifumana imali engenako zixhomekeke kule ndawo zokutyela ukuze zondle iintsapho zazo. Ezi thagethi zentlanzi zizintathu zezona zikhonkwane ezinkulu, uMcdonald's, Taco Bell, kunye noWendy.
Ukuthengiswa kwee-Counter akukhawulelanga kwimigqa engama-30 okanye engama-60. Icandelo lefilimu linomdla othile kumdlalo. Thatha i-Super Size Me, umzekelo. Idokhumenti ye-Super Size Me ngumnye umkhangiso wexesha elide kuba ifilimu yefilimu ayichasanga nje kuphela iMcDonald's kodwa iyona shishini lonke lokutya okukhawulezayo.
Ifilimu inikezela ngolwazi oluchanekileyo oluxhasayo ukungabikho kokutya kukaMcDonald kunye neenkcukacha malunga nokunyanya nesifo senhliziyo, iziphumo zesondlo esininzi. Iifrimu kunye neencwadi ezijolise kwiinkampani ezinkulu (nokuba ziveliswa ngu-Al Gore okanye uMichael Moore) ziyi-counter counter enkulu.