Zero kwizinto ezithandayo kunye neemfuno zabaxumi bakho kunye nabathengi
Inkcazo ye-Lifestyle Segmentation
Ukwenziwa kwendlela yokuphila kwabaThengi kakhulu kukuthi igama lithetha ntoni: Liyinkqubo yeshishini ehlula kwaye ihlukanise ulwazi malunga nabaxhasi kumagqagqana.
Ezi nkqutyana zisekelwe kwindlela abathengi abahlala ngayo kunye nezinto abazithandayo. Bavela kwisixa sabantu bonke abathengi abaluleka kwi-brand yakho okanye inhlangano. Kumele zichongwe ukuze ufunde oko aba bantu bakudinga, nto abayifunayo, noko bafuna ukukufumana kuwe okanye inkampani yakho-yonke ingcaciso ehambelana nempumelelo yakho.
Ukusebenzisa lonke ulwazi lokuthengisa ngokusekelwe kumaphulo adlulileyo, idatha ingahlaziywa ukuze ibonise iminyaka engcono kakhulu yokuthengisa, iiyunithi ezithengisa kakhulu, iinkonzo ezifunwa kakhulu, kunye nendlela ezinye iimpahla ezinikezelwa ngayo phantsi kweentengiso.
Injongo yoBomi beNkcazo yokuThengisa
Izinketho zeemveliso kunye neenkonzo zinokufunyanwa njengoko iinqununu zakho zokuphila zichongwa kwaye zibhalwe ngokubhekiselele ekukhethweni kwazo.
Kananjalo, ezi nkqutyana ziya kuba zinyanisekile kwi-brand njengoko uphawu luqhubeka luhlangabezana neemfuno zabo. Ulwalamano lwentsebenziswano olunceda kakhulu amaqabane omabini.
Ukuhamba kwendlela yokuphila kutyhila imfuno kwaye uzama ukuhlangabezana nayo. Kodwa uyayichaza njani la maqela? Umhlathi ubeka uluhlu lweendlela zokuphila usebenzisa izinto ezininzi.
Umzekelo-Ukulinganisa Ibhishini Lakho Kulokho Ufundayo
Ukuthengisa kwakho ukuthengisa kuthengisa iimpahla zokugqoka kunye nezambatho zokuzibandakanya kwabasetyhini. Unama-rack kwiimpawu zokutyhila iimveliso ze-spandex ezibandakanya zonke izixhobo zomzimba eziyimfuneko kodwa ezingekho ngaphezulu. Ziyamgangatho obalaseleyo, zithiwa ngamaxabiso, kodwa azingathengisi. Ngoba?
Ngenxa yokuba abathengi bakho bahlala emadlelweni kwaye banokukwazi ukuqhuba umsebenzi wabo kunye nezingane zabo ngencintiswano ye-cheerleader kunokuba baqhube ukuhamba ngeekhilomitha ezili-10 ukuya kwindawo yokuzivocavoca. Zineentsapho zokunyamekela. Ba sebenza. Ngubani ophethe ixesha lokuzivocavoca?
Kodwa akukho nanye yale nto ithetha ukuba abafuni ukubukeka kakuhle. Enyanisweni, baninzi bafuna ukubukeka kakuhle. Bafuna nje ukuziva bekhululekile.
Yingakho bengazithengi ii-spellx zakho ezincinane kunye neebrasi zezemidlalo. Kungenxa yoko baya kumncintiswano wakho ukuthenga ibhotile ekhangayo, eboya eboya. Basenokufuneka bahambe ngokukhawuleza besuka kwi-cheerleader kwisitoreji, kwaye ngubani ofuna ukubonwa kwisitolo sevenkile egqoke kwisigxina sokusebenza, kungakhathaliseki ukuba kukhangeleka njani?
Umthengi wokuthembeka
Inkolelo yokuthembeka, eyaziwa nangokuthi "inqanaba lokugcina," lisetyenziswe phantse yonke insimu ekujoliswe kuyo ukuqikelela ukuba ngaba abathengi banamhlanje bahlala beyinyani kwi-brand .
Oku kubandakanya ukuhlalutya ukusetyenziswa kwempahla kunye neenkonzo ezinikwayo.
Buza ukuba yiyiphi inxalenye yabathengi bakho inxaxheba kwipesenti ephezulu yokuthengisa kwakho. Yiyiphi inxalenye ethile yabantu abachaphazelekayo abangenelele kwiimali ezithile zentengo? Ngokweedatha, ziphi iindidi eziqhubeka zibuya? Ziziphi izigqeba eziphendula kakhulu kwiintengiso zentengiso kunye nemikhankaso?
Abantu bafuna ukuva, abathengi bakho ba ndakanya. Xa ubalaphula kwaye uhlangabezana neemfuno zabo, baya kubuya.
Iintlobo ezahlukeneyo zokuPhila kweNkcazo kwiNtengiso
Ukwahlula lunokuba luninzi njengabalingani bezentengiso, kodwa amane amaqhosha aphambili aqwalaselwa xa ehlaziya idatha yokuphila.
- Idatha ye-Geographic: Ziphi iindawo ezijoliswe kuyo? Baluphi na ukuthenga nokusebenzisa iimveliso?
- Indlela yokuziphatha: Ngamaxesha amaninzi amaqela afuna ukuthenga kwaye phantsi kweziphi iimeko? Bangakhetha njani ukutya okanye ukusebenzisa umkhiqizo?
- Iimbali zabantu: Ziziphi iintlanga, ama-genders, amaqela obudala, kunye nemeko yomtshato yabathengi / abathengi bakho?
- Iingcali zengqondo: Yintoni eyenza bahluke? Ziziphi izinto abazikhethayo kunye nendlela yokuphila?
Khangela ukuba zeziphi abantu abazenzayo ngexesha labo elixabisekileyo. Ziziphi iimveliso ezizithengayo ukuze zikhulule ixesha elingaphezulu leexesha? Bazibona njani bona kunye noluntu lwabo? Ukuchonga imisebenzi, iimbono, yiyiphi iiklabhu abahlala kuzo, kunye nemilinganiselo yabo yengeniso. Bese uyibeka ndawonye.