Indawo yokuthengisa ithe yatshintshwa kule minyaka elishumi edlulileyo. Zininzi zezikhundla ezifunekayo apho zingekho malunga nokuqala kuka-2000. Akudingeki ukuba ube ngumfundi omtsha wokufumana omnye wale mi sebenzi; ufanele uwaqonde kwaye usebenzise amava akho okuthengisa ukuzithemba izakhono eziyimfuneko ukuba ube yingcali kule mimandla.
Iindawo apho wonke umntu kufuneka ahlale ejonge ukubandakanya indawo zokuthengisa idijithali, ukuthengiswa kwamanani amaninzi kunye ne-e-yorhwebo. Siye sabona ukukhula kwimisebenzi edibanisa ubugcisa kunye nezakhono zokuthengisa, ngoko ke iinkampani zikhangele abantu abangabangela kokubili etafileni. Akuthethi ukuba kufuneka ube ngumprofeti, kodwa kufuneka uqonde kwaye ube nolwazi olunzulu lwezobugcisa.
Njengomqeqeshi wokuthengisa, awukho ukhetho ngaphandle kokubandakanyeka kwihlabathi ledijithali ukuba ufuna ukuqhubeka nokwandisa umsebenzi wakho kwaye uqeshe kwixesha elizayo.
UkuThengiswa kweDawulo
Ukusetyenziswa kweDigital kuyanda, kwaye ezininzi iinkampani zibeka iidola zazo ekuthengiseni idijithali kunokuba zithengise iindlela zobugcisa ezasetyenziswa ngaphambili. Ngokutsho kweMarketer, irekhodi elingu-9.3 yezigidigidi zeedola lichithwe kwi-intengiso ye-intanethi. Ukuthengiswa kwe-Digital kubandakanya imidiya yoluntu, ukukopisha, i-analytics, ukuyila ukudala, ukuthengisa kwamasebe kuquka ukuphuhliswa kwesicelo.
Izihloko eziqhelekileyo ekuthengiseni idijithali kubandakanya:
- I-Digital Marketing Specialist
- Idijithali okanye iMenenja yokuThengiswa kweNtengiso
- I-Digital Marketing Copywriter
- Umcwaningi wokuThengiswa kweDafa
- Umphathi weMveliso yeDivithali
- Umphathi weProjekthi yeNtengiso
Marketing Multichannel
Ukuthengisa iimveliso ezininzi kubaluleke kakhulu kuba thina njengabasebenzisi balindele.
Ukuthengiswa kwamanqaku amaninzi kunika abathengi ngaphezu kweyodwa indlela yokuthenga umveliso okanye inkonzo. Umzekelo, umveliso unikezwa kwisitolo sokuthengisa kunye nokunikezelwa ngekhompyutha. Ngaba uyabona ukuba umntu onomsebenzi othe ngqo kwilo hlobo lokuthengisa uza kuba luxabiseke kangakanani?
Ukuthengiswa kwamanani amaninzi kunokubandakanya ukusebenzisa amaqabane ekuthengiseni iinkonzo kunye neempahla. La maqabane angabelana nabacebisi, abaphindaphindiweyo, abadibeneyo kunye nabathengisi. Ndiyathanda indlela uEddie Bauer echaza ngayo ukuthengisa amaninzi - "izitena, nqakraza kwaye ufake." Isitena esithetha izitolo ezithengiswayo, nqakraza intsingiselo yokuthengwa kwi-intanethi kwaye ufunde ukuma kwimizamo yabo yokuthengisa ikhathalogu.
Izihloko eziqhelekileyo kumashishini amaninzi ziquka:
- Umphathi wezobuGcisa
- Umphathi wezeMveliso ezininzi
- Umphathi woLungelelaniso lweManchannel
- I-Specialist Marketing Marketing
- Multichannel Analyst
- UMlawuli woTywala weSiteshi
I-Ecommerce Marketing
Ukuba ndandixelele i-e-commerce iminyaka eyi-15 edlulileyo, abaninzi bebengayiqondi into endiyithethayo. Abantu bethenga kwi-Intanethi? Akhondlela. Ewe, apha silapha, kwaye i-e-yorhwebo iye yazinza. Abathengi bathenga ngakumbi kwi-intanethi, kwaye ukuba bengabathengi, ubuncinci bachitha ixesha apho bephanda iimveliso kunye neenkonzo. Iinkampani zikhangeleke abaqeqeshi bokuthengisa abangabancedisa ngeentengiso zabo ze-intanethi kunye nokuguqulwa kwe-intanethi.
I-e-yorhwebo yindawo ekuthengiseni equka ukuthengisa, iteknoloji yolwazi, kunye nezoshishino. Kukhethwa ngokukhethekileyo kwimiba engabonakali nje kwicala lokudala lokuthengisa kodwa ujonge ukumbamba nokuhlaziya idatha.
Izihloko eziqhelekileyo ekuthengiseni i-e-yorhwebo ziquka:
- UMlawuli weEcommerce
- UMlawuli weeBusiness
- IStellist Strategist
- Uguqulwa koLungiso loPhuhliso
- I-Internet Marketing Specialist
- I-Ecommerce Analyst
- Umphathi weNtengiso weWebhu
- I-ECRM yeNgcaciso yeNkcazo
- I-Web Merchandising Specialist
Icandelo lokuthengisa liye lafumana ixesha elinzima xa lifikile kwingqesho, kodwa njengoko uqoqosho lwethu lufumene, ezininzi zeenkampani ezivumela abasebenzi babo bokuthengisa ukuba baye kwiminyaka embalwa edluleyo bayaqonda ukuba mhlawumbi kwakungesiye isigqibo soshishino esihle kakhulu kwaye ba bu yisela. Njengomthengisi, izakhono ezininzi ezizisa kwi tafile amathuba okuqashwa kwaye umviwa okhethiweyo ukwandiswa kwesithuba.
Asifani namashishini amaninzi; thina asikwazi ukuhlala kwiindawo zethu zokulahla. Sifanele sihlale kumdlalo wethu, sihlale simon, kwaye sihlale siqeqeshiwe. Kuya kuqinisekisa ukuba uya kuhlala uhlala kwiindawo ezingagqibekanga kuphela kodwa ukuzisa iimali zemali ngokunjalo.