Ukuqonda iintlobo ezahlukeneyo zezoshishino ze-e-Commerce

Amashishini ase-E-Commerce angabonwa ngeendlela ezahlukeneyo

Ukuqulunqwa kwamashishini e-e-yorhwebo kunokuba nzima, kodwa kubalulekile ukuba kuqinisekiswe isiseko kunye nenjongo yale shishini ngokuzihlukanisa kwiindidi. Ezinye zifana ngokwaneleyo ukuba le nkqubo ingabonakala ngathi ikwahlula iinwele, kodwa ulwahlukileyo lusetshintshile kakhulu.

Iiparamitha ezimbini ezenza ingqiqo kakhulu yintlobo yeempahla zorhwebo lwe-e-yorhwebo kunye nemeko yabathathi-nxaxheba.

Iintlobo zeeMpahla ezithengisiweyo

Amashishini e-yorhwebo athengisa:

• Izinto eziphathekayo ezifana neencwadi, izixhobo, ifenitshala kunye nezixhobo
• Izinto zeDijital ezifana ne-software, i-e-books, umculo, umbhalo, imifanekiso kunye nevidiyo
• IiNkonzo ezifana neekitikiti kunye ne-inshurensi

Olu hlobo lokuhlelwa kubaluleka kubaluleke kakhulu kuba lunikeza umhlalutyi ingqiqo kumzekelo wezoshishino kunye nemodeli yemali yoshishini. Ukusetyenziswa kwezinto eziphathekayo kunokuba ngumngeni omkhulu kumashishini athile, ngelixa abathengisi beempahla zedijithali abajongene nale ngxaki. Xa kuziwa ekuthengiseni amathikithi, amanqaku amaninzi amaninzi kufuneka ahlolwe ngexesha langempela. Kwimeko yeetikithi zomoya, imiba enjengokufumaneka, indawo yokuhlala, ukukhethwa kokutya, kunye nokukhethwa okubuyiselwayo okungahlawulwanga kuya kudlala.

Abathengisi bempahla ye-digital bangasebenzisa i-intanethi kuphela, ngoxa abo bathengisa izinto eziphathekayo bangathatha i-oda ye-intanethi kwaye baqhube iinkqubo zentengiso kwi-intanethi, kodwa ke kufuneka babe nenkqubo yokuhambisa ngokwenyama kwindawo yokuthumela iimveliso zabo kubathengi.

Ezi zihlobo eziseduze zamashishini-olawulo lweposi.

Uhlobo lwabathathi-nxaxheba

Abathathu abathathi-nxaxheba abaqhelekileyo kwi-e-yorhwebo bamashishini, ulawulo kunye nabathengi. Iintlobo zontandathu ze-e-commerce zentengiso zilandelayo:

1. I-Business-to-Business (B2B): Bobabini abathathi-nxaxheba ngamashishini, kwaye ivolumu kunye nexabiso le-B2B e-shishino lingaba lukhulu ngenxa yoko. Umzekelo uya kuba ngumvelisi wezinto eziphathekayo ezivela kwimithombo ye-intanethi kubenzi abasebenzisa ukudala iimveliso zabo.

1. I-Business-to-Consumer (B2C): Uninzi lwabantu bacinga nge-B2C e-yorhwebo xa beva igama elithi "e-yorhwebo". Igama elifana ne-Amazon.com ngokukhawuleza liphuma kwiingxoxo ezininzi malunga ne-e-yorhwebo. Ukupheliswa kwemfuno yokugcina izitorethi yinto esona sikhulu kunazo zonke kwiintlobo zoshishino-kuya kubathengi, kodwa ubunzima kunye neendleko zezinto zokusebenza zingabangela umqobo wokukhula kweB2C.
2. Abathengi-Boshishino (C2B): I-commerce yeC2B ibonakala ibanjwe ekuqaleni, kodwa intengiso ye-intanethi inike amandla abathengi ukuba bavelise iimfuno ukuba amashishini azalisekise. Umzekelo uya kuba ibhodi yomsebenzi apho umthengi ebeka iimfuno zakhe kunye neenkampani ezininzi zifuna ukuphumeza iphrojekthi. Omnye umzekelo unokuba ngumthengi othumela iimfuno zakhe zepakethi yeeholide kunye nabaqhubi abahamba ngeenkonzo zokutyelela.
3. Umthengi-kumthengi (C2C): Cinga eBay.com, iqonga elithandwa kakhulu ukunika abathengi ukuthengisa kwabanye abathengi. Ngenxa yokuba i-eBay.com ibhizinisi, le fom ye-e-yorhwebo nayo ingabizwa ngokuba yi-C2B2C-umthengi kwishishini kwi-e-yorhwebo yabathengi.
4. I-Business-to-Administration (B2A): Igama elithi "ulawulo" libhekiselele kulawulo lukawonkewonke okanye iinkampani zikaRhulumente. Ewe, kukho u-e-urhulumente. Amasebe amaninzi karhulumente axhomekeke okanye asetyenzise ii-e-iinkonzo okanye iimveliso ngefomu enye okanye enye, ngokukodwa kwiindawo zamaphepha kunye nomsebenzi. Amashishini angabanika ezi zinto kwi-elektroniki base.

1. Abathengi-ku-Ulawulo (C2A): Abathengi banokubandakanyeka kule equation ngokunjalo. Nangona urhulumente akakhawulezi athenge iimveliso okanye iinkonzo ezivela kubantu ngabanye, abantu bahlala besetyenziselwa ukuhambisa iintlawulo okanye ukubuyiswa kweerhafu.

Abasebenzi bangathathwa njengoluhlobo olulodwa lomthengi. Oku kuya kubangela uhlobo olutsha lwe-e-yorhwebo: i-B2E okanye i-Business-to-Employee e-yorhwebo.

Iintlobo zee-E-Commerce Models

Ukubeka ivenkile kwi-Facebook yinkampani e-e-commerce ekhula ngokukhawuleza, ngoko ke inikezelwa yinto yayo yegoggon: i-f-yorhwebo. Ngokufanayo, i-m-shishino limela i-e-yorhwebo yeselula.

"Izitena kunye nokuchofoza" kubhekisela kubathengisi ngezitena zezitena kunye nezidolo okanye izitya zeevenkile, kunye ne-e-commerce website. Abathungisi bamatshini abaninzi baquka iikhathalogi zithunyelwe ngezokwakha izitena zabo kunye neendawo zabo zewebhu.

Cinga i-Victoria Secret and Dell. I-C2C e-yorhwebo ngamanye amaxesha ibizwa ngokuba "yi-piggybacking" ngenxa yokusetyenziswa kwesayithi esikhulu, esaziwayo ukukhawuleza nokutsala izithuthi.

Ixabiso lokuLwazi

Kukho ubuninzi bexabiso ekucaceni ngohlobo lwezoshishino ze-e-commerce othetha ngazo. Ikuvumela ukuba wenze ukuthelekisa okufana nokufana noshishino lwe-e-yorhwebo. Ngelo xesha, kunceda wonke umntu ukuba aqonde kangcono imodeli yezohlukeneyo zabadlali be-e-yorhwebo.