Iinkampani zenza impazamo yokucinga ukuba ukuthengiswa "yinto enye", kodwa ukuthengiswa yiyo yonke into umthengi ahlangana ngayo xa kuziwa kwi shishini lakho, ukusuka kwintengiso, kwizinto ezizivelayo, kwinkonzo yabathengi abayifumanayo, ukunyamekela ukuba unika.
Yonke ukuthengisa kunye nokudala isigqibo kumthengi nokuba awukhethi ukuba uqale okanye uphinde uphinde uphinde uphinde wenze. Ukuthengisa kudla ukudideka kunye nokuthengiswa kunye nokuthengisa , kodwa kubalulekile ukwazi ukuchasana okubalulekileyo.
UkuThengiswa Kwenziwe njani
Ngosuku lokuqala kwiikholeji ezininzi zeNtengiso, abaprofeti bahlala bechaza "ukuthengisa" njenge "zonke iinkqubo ezichaphazelekayo ekufumaneni imveliso okanye inkonzo kumenzi okanye kumthengisi kumthengi omkhulu." Kubandakanya ukudala imveliso okanye umgangatho wenkonzo, ukuchonga ngubani othenge ukuyithenga, ukukhuthaza nokuyithutha ngeendlela zokuthengisa ezifanelekileyo.
Indlela yokuchonga ukuThengiswa
Ukuthengisa kuchongwa ngokufanelekileyo usebenzisa izinto ezibizwa ngokuba yi-4 P okanye umxube wokuthengisa: UMveliso, iNtengo, ukuPhakanyiswa, kunye nendawo. Ukuqala ngemveliso, iinkampani zinenkqubo efunekayo zokuqinisekisa ukuba iimveliso zabo zilungele ukuthengisa. Isigaba sokuqala sabizwa ngokuba yi-"stage ideation," apho imbono yemveliso ikhulelwe.
Emva koko, amasebe athengisa rhoqo avavanya iikhontrakthi ezintsha zeemveliso kunye namaqela agxininisa kunye nophando ukwenzela ukuba kuqinisekiswe amanqanaba emdla phakathi kwabathengi.
Ukuba inqanaba lomdla liphezulu, abathengisi banokuthengisa ngemveliso ngokukhawuleza ukulandelela ukuthengisa. Ukuba kuthengiswa kwemveliso kukuphakamileyo, iimveliso zigqitywa kwizinga likazwelonke.
Ngaphambi kokuba iimveliso zithengise kwiimarike, iinkampani kufuneka zenze isigqibo sokuba zeziphi izitayela, ubungakanani, izicabisi, kunye neengcambu okufanele zizithengise kunye neendlela zokupakisha ezifunekayo. Abathengi banomdla omkhulu kwezi zigqibo.
Ixabiso lihlolwe kwakhona ngamaqela agxininisa kunye nophando. Iinkampani kufuneka zikwazi ukuthenga ixabiso elifanelekileyo ukuthengisa iimveliso zazo ukufumana ukubuyela okuphezulu. Enye indlela yokufumanisa intengo ukuyibeka kwinqanaba elifaniswe nabaphangi; okokuba ukuba inkampani inokubuyisela zonke iindleko zemveliso ezihambelanayo kwaye isenza inzuzo. Ukuba inkampani izisa imveliso entsha engazange ikhona, kufuneka icacise ukuba umthengi uzimisele kangakanani ukuyihlawula. Abaxhasi baya kuhlawula kuphela izinto ezinokuthi zihlawulwe kakhulu. Ixabiso lemveliso ephezulu, kunye neentengiso ziyakunqumla ngokuthe ngqo.
Ukuphakanyiswa kukubhekiselele kwiincwadana, iintengiso kunye nolwazi apho iinkampani zisebenzisa khona ukuvelisa umdla kwimveliso yazo. Ngeengcinga eziyinkimbinkimbi, njengama-spas okanye iikhomputha, iinkampani zingakhuthaza iimpahla zazo kwimiboniso yezorhwebo. Ukunyuswa ngokuqhelekileyo kunenjongo ezimbini: ukuvelisa izalathiso zokuthengisa okanye ukuqala ukuthenga kwangempela.
Beka ekuthengiseni i-nomenclature yonikezelo. Yindlela kwaye iindawo zokuthengisa zithengiswa ngayo. Iinkampani zomkhiqizo zabathengi, umzekelo, zithengisa kubathengisi bezabelo, abathengisa nabo abathengisi.
Kwiimarike zorhwebo, inkqubo yokuthenga ide kwaye iquka ababenzi izigqibo ezininzi. Ezinye iinkampani zithengisa iimveliso okanye iinkonzo kumgangatho wendawo, ngelixa abanye bathengisa kwilizwe nakwihlabathi lonke. Zonke izigqibo zokusabalalisa ziyinxalenye yenkqubo yokuthengisa jikelele.
Injongo yokuThengisa
Umcebisi wezebhizinisi u-Evan Carmichael wenza umsebenzi omkhulu wokufumanisa injongo ezintathu eziphambili zokuthengisa:
- Thatha ingqwalasela kwikarhwebo ekujoliswe kuyo.
- Ukuququzelela isigqibo sokuthenga ityala.
- Ukubonelela ngomthengi ngesenzo esithile, esichengileyo kunye nesenzo esilula.
Ngale njongo engqondweni, amakhonkco, ukuthengisa kunye nokuthengiswa kwezinto, okanye ukuba iimveliso ziboniswa njani, ziyinxalenye yenkqubo yokuthengisa. Ekubeni ukuthengisa kuyintloko yecandelo lezo zoshishino, injongo epheleleyo kukuthengisa izinto ezininzi okanye iinkonzo.
Iintlobo ezahlukeneyo zokuthengisa
Ukuprinta, i-rediyo, kunye nokukhangiswa kwethelevishini ziintlobo zokuthengisa, njengemeyili ngqo kunye nokuthengiswa kwe-Intanethi. Iinkampani ezithengisa nge-intanethi ziphucula amaphepha abo ewebhu, ngoko zibonakala ziphezulu kwiinjinjini zokukhangela ezifana ne-Google ne-Yahoo. Iifayibrari, ukukhutshwa kogcino, kunye namanqaku zihlobo lweentengiso ezisetyenziselwa ukuvelisa izikhokelo kunye nemiyalelo. Ezinye iinkampani zisebenzisa ukuthengiswa kokuthengisa ukunyusa ishishini, apho abathengi banelisekile babhekisela abanye kwi shishini elithile.
Ngoku kutshanje, ukuthengwa kweevenkile zentlalo kuya kuba uhlobo lokuthengisa ukuba iinkampani ezihlakaniphile azikwazi ukuziphepha xa kuziwa kubafikeleleki abathengi, nokuba zikhangisa kwi-Facebook okanye zihambisa iingcebiso kwi-Twitter kunye nezixhumanisi kwiwebhusayithi. Yonke into etshiweyo, ukuthengiswa nantoni na ekwazisa, inomdla kwaye yenza abantu benze izigqibo zokuthenga.