Ukudala iSicwangciso soThengiso soThengiso noThengiso

IziNyathelo ezili-12 kwiSicwangciso seNtengiso esiphumeleleyo

Ukuba ibhizinisi lakho elincinci lifuna ukuphucula umgca mhlawumbi lixesha lokuhlaziya isicwangciso sakho sokuthengisa kunye nesicwangciso sokuthengisa kwaye kuza nesicwangciso sokufumana umgangatho kumashishini akho. Indlela efanelekileyo yokuqala kukuphulaphula igama elithi "ukuthengisa nokuthengisa" kwizinto eziphathekayo, eziphathekayo. Ugqitywa uluhlu lokutshekisha oluya kuhlaziywa ukwenzela ukubeka phambili izinto ezifuna ukuphuculwa-uluhlu lokukhangela oluza kuba ngumgaqo wesicwangciso esisebenzayo sokuthengisa.

Uluhlu oluphakanyisiweyo olungezantsi lusebenzisa imizekelo evela kwishishini lezityalo zokuthengisa ukwenza ezinye iindawo zicacile.

1) Iimakethi

Uninzi kangakanani na ngeemarike ezikhoyo okanye iimarike ezizayo ? Kutheni abathengi bakho bethenga kuwe? Yintoni onokuyinika yona eya kutsala abaninzi abangewona amakhasimende? Ungayithengisa njani kubathengi abanenzuzo? Ukuba ungeze iimpawu okanye iinkonzo, ngaba abantu baya kubhatala ngaphezulu okanye baya kutsala abathengi abaninzi ? Ngaba zikhona iimarike, iziko, izimboni, okanye iinkampani ngaphandle kweentengiso eziqhelekileyo ukuba uyazihoxisa?

I-Florist: Ngaba uye wacinga ngokuthengisa amalungiselelo rhoqo ngeveki kumashishini amacandelo, ngokukodwa abathengisi bemoto, amafemu omthetho, amafemu ezakhiwo, njl.

2) Ukhuphiswano

Baobani kwaye bahlala phi ? Iyintoni indlela yokuthengisa ngokubanzi kunye nendlela obambe ngayo ngokwemarike yesabelo kunye nendawo yokufumana inzuzo?

Unokwenene njani ngokumelene nabaphiswano? Ziziphi iinguqu ezikhoyo kwimveliso yakho kwaye zininzi zengozi?

I-Florist: Ukuba ishishini lakho lokungcwaba liye linciphisa, yintoni iimeko zenkcubeko ("akukho nentyantyambo" ezivakaliswayo mzekelo) zibalulekile apha kwaye ungabelana njani nabo (njengokuthumela iintyatyambo okanye isiqwithi sesithelo kwikhaya labasindileyo, umzekelo)?

Sebenzisa iNkcazo yoKhuphiswano ukugcina nokuphucula isabelo soshishino lakho.

3) Ukusasazwa

Unokufumana njani iimveliso / iinkonzo zakho kwiindawo zokuthengisa ezitsha ngenzuzo? Ngaba kukho amathuba angabhalwa? Ngaba unokuzibophelela kwimveliso yakho nomnye umntu ?

I-Florist: Ngaba unganxulumana nababoneleli ngeenkonzo ezikwiindawo eziphakamileyo zezikolo (abathwebuli beefoto, iinkonzo ze-limo) kwaye unikezela ipakethi enye yokumisa abantu abatsha? Oku kungaba yindlela entsha yokuthengisa.

4) Uluhlu lweeNkonzo

Ngaba unenceba yabathengisi bezinto zakho ezivelisiweyo okanye izinto zomveliso? Ungakwazi njani ukulawula abaphakeli kunye nokufumana amandla angaphezulu okuthenga phezu kwabo? Ungakwazi ukwenza lula iimveliso zakho kwaye unciphise iimfuno zakho zokunikezela? Ungathenga ngobuninzi kwaye uyigcine kwindawo ethile ngendlela echanekileyo? Ngaba unokuthenga ezinye izinto ezenziweyo ezithengiweyo kunokuba uzenze ngokwakho (okanye ngokulandelana)?

I-Florist: Sebenzisa i-intanethi ukufumana abalimi baseRaily-based base-California abaza kuhambisa iiresi zeenqwelo zokuthengisa ngokuvakalayo kunye ne-consortium yezinye iintlanzi ezikuloo ndawo. Baza kunika iindidi ezahlukileyo kwizinga leemarike eziqhelekileyo, ngokumalunga nokufumaneka okuncitshisiwe kunye neendleko zokugubha ngexesha leeholide ezivela kwiindawo zokuthengisa. Yilungiselele ukuxubana kubo, nangona kunjalo.

5) Ukubeka indawo

Ziziphi iimveliso / iinkonzo zakho eziwa malunga nokuthengiswa kwemalike? Ngaba ngokwenene le ndawo uyifunayo? Ngaba "zonke izinto kubo bonke abantu," okanye ngaba ufanele uqhubele phambili ukuya kwindawo ephakamileyo (ukuhlawula i-premium yenkonzo ehlukeneyo), okanye isikhundla esincinci (phantsi kweendleko zabanye kodwa ngenzuzo, ngenxa yokuphakama ngempumelelo)? Ukuba "ngokwenene" kufuneka uhlolisise indlela oqhuba ngayo rhoqo (ngoncedo lwenkqubo efanelekileyo yokunika ingxelo ).

I-Florist: Ngaba ufanele ucinge ngokuphuma ngaphandle kokukhula "imigangatho yendabuko" njengeentyatyambo zecawa kunye nokunyuka kwimizila yokukhula ngokukhawuleza efana neentyatyambo zesiliva zemitshato? Ingaba ivenkile yakho ibonisa indawo ofuna ukuba nayo?

6) Ukukhuthazwa

Uziva ungabonakali? Ungatshintsha njani i-strategy yakho yokuthengisa nokuthengisa ukutshintsha oku? Ziziphi izixhobo zokuphucula ezenza ingqiqo kakhulu ekukhuthazeni iimveliso zakho kodwa zihambelana nomfanekiso wokuthengisa ofuna ukuwukhetha?

Uyazi njani ukuba bahlawula? Ngaba ukhuthaza nge internet ?

I-Florist: Unayo iwebhusayithi yezoshishino . Mhlawumbi lixesha lokwakha iphepha le-Facebook kwishishini kwaye ubone ukuba unako ukufikelela abathengi abangakumbi nge- campaign Media Media . Leyo nxalenye yokufikelela kwikarhwebo lakho elizayo.

7) Intengo

Iyintoni isicwangciso sakho sexabiso ? Ngaba ixabiso eliguquguqukayo lenza ingqiqo kwiimarike ezahlukileyo, iimveliso ezingonakaliyo, okanye iinkqubo zokuthengisa ngexesha, okanye iintlobo ezahlukeneyo zabathengi? Ngaba uhlawula yonke into oyenzayo?

I-Florist: Unamaxabiso e-Poinsettia kwiKrisimesi ehluka ngokusekelwe kubukhulu besityalo. Ngaba unokucinga ukuhlawula amanani ngaphambi komhla ka-Disemba 5 (ukukhuthaza ukuthengisa kwangaphambili), nokuphakamisa amaxabiso ngokukhawuleza emva koDisemba 20 (ukwenzela ukuba ukwandise imali evela kumthengi wamzuzu-dlulileyo)? Ngaba uke waqwalasela ukuthengwa kwezinto ezimbini okanye enye idizayini yekhefu okanye ikhuphoni ngenxa yezidumbu zentwasahlobo yabantu abathengisa amalungiselelo amasha ngoJanuwari noFebhuwari?

8) Ukuhanjiswa kweenkonzo

Ngendlela efanelekileyo kunye nendlela uhambisa ngayo / ukuvelisa iimveliso / iinkonzo zakho? Ziziphi iingxaki ezifunekayo kubantu ? Ngaba uqeqeshe abantu ngokwenene indima yabo kunye nomsebenzi , kungekhona nje umatshini womsebenzi wabo? Uyazi njani ukuba umthengi wakho wenkonzo unelisekile? Ungayisebenzisa njani iimeko zokumisa ukuzithembeka kwamakhasimende ?

I-Florist: Ngaba uke wahamba kunye nabathengi abayeke ukuthenga (okanye bayekezela ukuthenga) ukuba babone ukuba kukho imicimbi esemgangathweni / enkonzo echaphazelekayo?

9) Inkxaso

Iyintoni isakhiwo sakho semali? Oko kukuthi, yiyiphi ixabiso lemali, ibhanki ebolekayo, enye imali ebolekayo, imali engenayo imali kunye nemali engenayo kwimisebenzi yakho? Ngaba uvelisa ingxelo yonyaka yemali kunye neengxelo zemali zenyanga? Ngaba kukho enye imithombo yemali omele uyibuke kuyo? Ingaba kukho imithombo engabizi ukuba uthethe, imali-mboleko yebhanki okanye unako ukufikelela kwiingelosi-mali okanye abatshali -mali bokuthenga imali ?

I-Florist: Njengelungu leqela leshishini lokurhweba (i-FTD ngokomzekelo), ngaba kukho iinkonzo zemali okanye i-mboleko engayinceda yona? Ngaba ukhulu ngokwaneleyo ngoku kwiCPA ukuba uhlaziye ngokwenene iincwadi zakho kwaye usichaze indawo yakho?

10) Isicwangciso

Ungakha njani ukuthembeka kwabathengi ? Unokwandisa njani ukuthengisa kumakhasimende athobileyo (ukusetyenziswa rhoqo okanye ukuthenga, ukuthengisa umgca wemveliso ebanzi kubo) okanye abathengi abatsha (imikhiqizo ekhoyo kunye nemitsha)? Ungangena njani kwimimandla emitsha ngenzuzo? Ziziphi iimveliso ezitsha eziphumelelayo kwiWal-Mart okanye ezinye izitishi oye wazifakela ngokungabi yinxalenye yeshishini lakho lendabuko? Ziziphi iindleko ezingasuswa ngaphandle kokuchaphazela ukulingana kwexabiso?

I-Florist: Ukuthengiswa kwehlobo kusenanto; Ngaba uye wacinga ukubamba iindibano zocweyo zokusebenzela izityalo entwasahlobo? Mhlawumbi ungenise iingcali zelinen kunye nezindiya kwintengiso yakho ukuze uthengise iimpahla zabo zentsimbi kunye negadi, ukuba uthunyelwe kuwe. Oku kuya kukunceda udibane nabathengi bakho abasemagqabini kunye namasitye egadi.

11) Ulawulo

Ziziphi iingozi ezikhoyo namhlanje kwaye ziphi na ukufikelela? Ubunjani kunye nomphumo ngamnye? Unganciphisa njani bobabini? Ngaba kukho intsebenziswano engqiqweni? Ngaba kukho amaqela oshishino omele ube nawo? Ngaba kukho ubudlelwane bendalo ukuba akukho mntu usebenzise kakubi - njengevenkile yevidiyo evumela abantu ukuba bawise ividiyo kunye nokukhethwa kwe-pizza kwivenkile ye-pizza ngasemva kwithuba elithile? Okanye uvumele abathengi babuyele iividiyo zabo kwi-Starbucks yendawo bema ekuseni?

I-Florist: Ivenkile yakho ihlala kwisixeko esikhulu. Ukuchonga kwaye uqhagamshelane nabakhweli abaphumelele ngakumbi kwaye ubone ukuba kukho indawo yokubambisana apha, ngokuqinisekileyo ukuba unokubambisana kwiziganeko ezinkulu xa unikezela ngeenkonzo.

12) Ulwazi

Yiyiphi inkcazelo yenkqubo yakho yokunika ingxelo ekunikezela ngemigca enenzuzo, iindleko kunye nemida? Ukuba "akukho," kutheni ungayilungisi kwaye uqale ukwenza izigqibo ezingcono? Yiziphi iingcebiso onokuzifumana kwiqela lezorhwebo okanye umbutho wendawo yokuthengisa ?

I-Florist: Unomtshato , umngcwabo, icawa, umntu, isityalo, kunye nemigca yokunikezela. Kunyaka ophelileyo ekuthengiseni i-$ 500,000, unenzuzo enenzuzo ye-40,000 yeeRhafu (8%). Ngaba uyazibuza ukuba yeyiphi imizila eyayiyinzuzo? Yiyiphi ilahleko?

Isicwangciso soThengiso soBambiswano siLingana neMali engaphezulu

Kucacile ukuba oku kuyisiseko sokuphuhlisa isicwangciso esisebenzayo sokuthengisa , kodwa sikhuthaza. Kuziva kulungile ukukwazi ukujonga "Kulungile" ngokubhekiselele kwezinye zezi zinto, kodwa kufuneka kwakhona kukuxhobisa ukubeka phambili abo babambalwa abafuna ingqalelo yakho.