IiNkqubo zoKhuthaza ezentengiso kufuneka zibe mnandi kwaye zilula
ICarrot
Ukukhwabanisa kwesikroti esicacisayo yinto yobudala yinto eqondakala ukuba iyintliziyo yokuziphatha komntu, ingqondo yengqondo, iinjongo , kwaye ngokukodwa, ishishini .
Abavelisi kunye nabasasazisi basebenzisa ngokubanzi le ndlela kunye namaqabane abo eseseshini ngomzamo wokongeza ixabiso elithile elikhuthazayo lokufumana abathengisi ukuhambisa iimveliso okanye iinkonzo ezithile.
Isizathu sokuba le nkqubo imile ukuvavanywa kwexesha kuba, ngokuyinxalenye, isebenza! Ngezinye izihlandlo, kunjalo, izixhobo zobungcali zenziwa ngokungafanelekanga. Iiprogram zokukhuthaza ezentengiso ezenziwa phantsi okanye ezithe zahluleka ngenxa yoko.
Imali Ayisoloko Isishukumisayo
Imilinganiselo yeemali zokukhuthaza abantu ayisoloko ibaluleke kakhulu ekukhuthazeni abathengisi ukuba baphumelele. Thatha umzekelo wam. Ndenelungelo lokusebenza kwishishini elinikezela ngoncedo olungapheliyo lwezibonelelo kunye namabhaso ngokugqithiseleyo. Ndazi ukuba xa ndiyiphumelela yonke ihambo, yonke i-TV, zonke izikhuthazo ezinikezwayo, imali yayiza nayo!
Kwimi, imali kunye nezinto ezazingenakuyinto yam ebalulekileyo. Ifilosofi yam ilula; "Ukuba uphumelela zonke izikhuthazo ziza kuphumelela, awukwazi ukukunceda kodwa uhlale okanye ungasondeli phezulu." Amashishini asebenzisa iiprogram zokuvuselela ukuziphatha kwaye ndavuma ukudlala umdlalo kwaye ndihambelane neemfuno zabo; oko kuzuza umvuzo, kwenziwa.
Ingxaki, ukusuka kwimbono yabathengisi, kukuba akubona bonke abathengisi abaxhotyiswayo ngendlela efanayo. Ngenxa yoko, akuzona zonke iiprogram zokukhuthaza.
Kutheni zonke iiNtengiso zabantu zingashukunyiswa
1) UMgaqo-80-20
Iipesenti ezingamashumi amabini zathengisi zenza iipesenti ezisibhozo zeentengiso kunye neenzuzo. Ngokuqhelekileyo, ukukhuthazwa kweentengiso-mhlawumbi kumzamo wokuba ulungelelaniso-kubhekiswe kuyo yonke into yokuthengisa okanye isiteshi seVAR.
Umngcipheko kwiprogram enjengaleyo iglavu ehambelana nomntu ekupheleni akuhambelani nanye. Amacandelo okuthengisa athengisiweyo ayazi ukuba iipesenti ezingamashumi amabini ezisisiseko sele zikhuthazwe. Ukubeka nje, icebo elijongene nokukhanyisa umlilo phantsi kweepesenti ezingamashumi amabini ezalandelayo-iqela elilandelayo elinengqiqo - liphindaphinda kabini ishishini ngendlela echanekileyo ngayo.
2) I-KISS Theory
Abathengisi ngamanqanaba afana nombane. Ngokuqhelekileyo bathabatha indlela yokuncinci. Akunjalo ukuthetha ukuthi bavila okanye bangabikho. Enyanisweni, kunjalo nje. Abathengisi abahle babheka ukulula ukwenza izinto zenzeke.
Ukufumana ulwazi malunga nokuqeshwa kunye noqeqesho lwabathengi bajonga i-8 Tips for the Hiring Salespeople, Indlela Yokuxoxisana nabathengisi kunye nendlela yoQeqesha abaThengisi.
Ngokuqhelekileyo, iiprogram zokukhuthaza ziphelelwa lusizi ngenxa yezinto ezinzima kwiinkqubo zabo zokurekhoda nokunika ingxelo okanye indlela abaphumeleleyo ngayo. Ukuba ubeka umnini-mthengisi kwindawo apho ephoqelelwe ukuba ahlole khona "Ukuze ndifumane oku, kufuneka ndiqale ukuthengisa oku, kunye nalawa kwaye akufuneki ukubandakanya oku," udala iresiphi yokudideka, ukukhungatheka kweentengiso kunye nokuhluleka. Ekugqibeleni, inkqubo yokukhuthaza iyancipha!
Ulungiso? Abavelisi kufuneka bagcine inkqubo yokukhuthaza inomdla kwaye ilula kwaye ifumaneka.
Akukho nto ingabonakali. Nantoni na enye iya kubangela ukungabi nentshisekelo, kunye nokuchitha ixesha kunye nemali enokuthi ihlasele ngamanye amasebe enomsebenzi wabo wokulawula kunye neakhawunti.
3) Imfundo
U-Edison unokusungula i-bulb yokukhanya, kodwa ayizange ihambe apho bekude umthengisi aqonde iingenelo zawo aze athenge okokuqala ... kwaye mhlawumbi wathengisa isibane ukuba ahambe nayo! Iiprogram zokukhuthaza azizithengisi ngokwabo. Iiprogram ezithintekayo zokunyusa zivame ukugqithiselwa kwintsimi ngenxa yokuba ihlaziya. mhlawumbi abayiqondi ixabiso labo kunye / okanye abaqinisekanga ukuba bathengise. Amaxesha amaninzi amacebo okukhuthaza abantu abhaliweyo abhalwe phantsi njengokuba aphuthelwa ekujoliswe kuwo, xa eqinisweni, abazange baxilwe kwaye balawulwe kakuhle.
4) Ukhuphiswano
Wonke umntu uvile ilizwi, "Ukubala ixesha konke!" Le ngcebiso ngokukhethekileyo isicwangciso somgqugquzeli okhuthazayo wenkqubo.
Ukuthengisa. abakwaziyo ukuba inkqubo nganye yokukhuphisana iyakuvuselela intloko yayo enobugwenxa, kodwa bayakwazi ukuthatha imizamo ukuqinisekisa ukuba inkqubo yabo inikezwa kuqala.
Nabani na abathengi abaphumeleleyo baya kukuxelela, "Iintengiso ezininzi zenziwa ngenxa yokunyamekela ngokukhawuleza." Ngokulula, bhetele ukulungiswa, mhlawumbi ukuthengiswa . Kuyafana okufanayo malunga neenkqubo zokukhuthaza. Iiprogram ezikhuthazayo zeprogram, ezifana nokukhishwa kweefilimu ezintsha, ziyakulindeleke. Inani elifanelekileyo lokukhuthazwa liqinisekisa ukuwamkelwa okukhulu kunye nomdla odla ngokugxila kwiinkqubo zokhuphiswano.
5) Umvuzo
Nayiphi na intlawulo-mali ingaba ngumsebenzi ongenakushukunyiswa, ongenakucatshangelwayo xa ixesha eliphakathi kokuphumelela nokufumana lide kakhulu. Iiprogram zokukhuthaza eziphumeleleyo ngokukhawuleza! Njengomthetho, ngokukhawuleza umvuzo unikezelwa, enkulu inkuthazo yeprogram yokukhuthaza.
Nangona kwamanqanaba athile, abathengi bahlobo oluyinkimbinkimbi, xa kuziwa ekukhuthazeni, kuba-kakhulu inxalenye - eqikelelweyo. Ubume babo kukusabela kwisidlo okanye inselele ngokukhawuleza ngoko, kwaye ke uqhubeke. Enye indlela yokwandisa ukutyala kwabo kwendalo kunye nokuqinisekisa ukuba impumelelo enkulu yenkqubo iwukubambisana nabashukumisayo bendalo. "Zenze izinto zabo ngokukhawuleza !"
6) Ukuqwalaselwa
Esemngciphekweni wokwenza abathengisi babonakale bengacacanga okanye be-monolithic (ababikho), ukuqatshelwa phakathi kwabo ontanga kusekho umququzeleli onobuqu, nokuba kukho inkqubo yokukhuthaza okanye ayikho. Ulawulo kwakhona: akukho nto enjengokuqaphela okukhulu! Abathengisi ngokubaluleka kwendalo bafana nokunye abanye abenzi, kwaye ngoko akufanele kubekho ukunqongophala kwempumelelo kunye nokwamkelwa okugqithiseleyo okufumana indlela yabo-ngexesha elifanelekileyo-kwiso lombuso.
Izifundo zengqondo zibonise ukuba ukufuna ukuqonda kwaye ngokwayo kungenza umehluko ekujoliseni ukuba iipesenti ezimashumi amabini anesibini kwimpumelelo yokuthengisa. Iingcali ziyavuma ukuba amaqela ezithengisayo aphumeleleyo athola ukukhuthazwa kwiiqhawe zawo. Ukumisela iinkokeli zentengiso kubangela uvuyo kunye nolawulo oluchanekileyo oluqhawula bonke abadlali ukuba babe yinxalenye.
Enye into edlalwa ngqalelo kukuba ukuqonda, nokuba yinxalenye yesikhuthazo okanye akunjalo, yindlela encinci yokukhuthaza. Kwiimeko ezininzi, ikhululekile! Ngokuqhelekileyo, ukuxhaphaza isandla sikamongameli phambi kwekhampani konke okufunekayo ukuze kulungiswe imfuno yokugqithisa.
Ngaphantsi
Abavelisi kunye nabasasazo kufuneka banakekele ngakumbi xa beka iiprogram zokukhuthaza ezithengisayo. Thatha iphepha ngaphandle kwincwadi ethi "Sales 101" ethi, "Khangela into abayifunayo, ke niyinike yona!" Kodwa qiniseka ukuba uyigcine elula, yigcine kakuhle, uyikhuthaze ngokufanelekileyo, umvuzo ngokukhawuleza, ungazami ukujolisa wonke umntu, kwaye, qaphela, uqaphele ... qaphela !