Okokuqala, okokuqala, i-primer esheshayo kwiinkampani ezimbini (2) ...
PayPal vs. Strip: Ulwazi olusemva
Xa kuziwa kwiinkampani zentlawulo ye-Intanethi, ngokukhawuleza i-PayPal igxila kwingqondo kubanini banini-shishini be-intanethi, abantu abaqala iblogi entsha, kunye nabathengi abaqhelekileyo ngokufanayo. Eyasungulwa ngo-1998, iSan Jose, i-PayPal yaseCalifornia eyayisekelwe eCalifornia isebenza kwiimarike ezingama-203 (amazwe) kwaye yayinee-akhawunti ezibhalisiweyo ezili-152 eziphakathi kwe-2014, eyenza ibe ngumholi weemarike ocacileyo kwintengo yomthengi. Inkqubo yokuhlawula iimeko eziguquguqukayo, enikezelwa ukuba ithatha iipesenti ezingama-26 (26) zeengingqi.
I-Stripe eseSan Francisco esekelwe kwi-Stripe ingaqwalaselwa njengendawo yokupakisha kwintsimi yokuhlawula imali, kodwa ngokuqinisekileyo umncintiswano omkhulu we-PayPal. Eyasungulwa ngo-2010 kwaye ixhaswa ngemali eninzi enzima njenge-Sequoia Capital kunye nabaxhamli be-PayPal abathathu (u-Peter Thiel, uElon Musk, uMax R Levchin) injongo yalo ichazwe ukuba "yindlela yokuphucula indlela yokwamkela iintlawulo kwi-Intanethi nakwiifowuni zokusebenza. "Ngexesha elincinci, iStripe iye yaba yintengiso yee-dollar yezigidigidi zabantu abafuna iindlela zokuhlawula ngaphandle kwe-PayPal.
PayPal vs. Stripe: Imali yokuThengiswa
Zombini iinkampani zinomlinganiselo wesiseko se-2.9% kunye neentente ezingama-30 ngokuthengiselana, kodwa kukho ezinye iinkcukacha ezimbalwa ukuba ziphawule. I-Stripe iya kunika izinga elingcono xa ukwenza ngaphezulu kwama-80,000 wamawaka ngenyanga (i-$ 1 yezigidi zedola ngonyaka), kodwa uya kufuneka udibanise nabo nge-imeyile ukuqalisa intetho.
Akukho mali yenyanga, ayikho iindleko zokubuyiselwa kwembuyekezo, kwaye akukho mrhumo efihliweyo (umzekelo, iimali zokumisela, iimali zokugcina ikhadi) eziza kudlala.
I-Stripe idlulisela imali yakho kwi-roll-day day basis.
I-PayPal inezinga eligqityiweyo lokuthengiswa kwexabiso eliqala kwi-$ 3,000 yeenyanga ngenyanga (2.5% kunye neentente ezingama-30), emva kwe-$ 10,000 ngenyanga (2.2% kunye neentente ezingama-30) kwaye ekugqibeleni ibe yi-$ 100,000 ngenyanga (engachazwanga).
I-slam dunk ngokubhekiselele kwi-PayPal, kunene? Ewe, kungekudala uze ube neyona ntlawulo kwiintlawulo zeenkonzo ezahlukeneyo. Umzekelo:
- Ukuhlawula amakhadi kwiiwebhusayithi: $ 10 ngenyanga (Paypal Advanced); $ 35 ngenyanga (PayPal Pro)
- Iintlawulo: $ 20
- I-American Express Credit Card: 3.5%
- Ukubuyiselwa kwemali: I-Standard Transaction Fee
- Amakhadi aMazwe ngamazwe: 1% ngaphezulu nangaphezulu kwezinga lokuthengiswa rhoqo
- Ugunyazisile iKhadi: iisenti ezingama-30 zokugunyazwa ezingagqitywanga kunye nokuthengiswa kwekhadi lokuqinisekisa.
I-Stripe icela kuphela i-$ 15 ngenxa yokuhlawulwa kwayo kwaye ine-2% yentlawulo yokuguqulwa kwemali xa kuyimfuneko. Ngaphandle koko, ezinye iinkonzo azihlawuli-mali.
Ngaba Ulungelelwano olungcono kunePaypal?
Zonke iirhwebo zineenkcukacha ezikhethekileyo zokuthengiselana, kodwa zithatha ukuthengwa kwemali engama-20 USD, ukuthengiselana kwe-PayPal ephantsi kuya kuba kubi ngaphezu kwe-Stripe xa unama-dollar amahlanu okanye ngaphezulu kwenyanga. Oku kuthatha ukuthengiselana kwamanye amazwe, kunye nokusetyenziswa kwekhadi lokuthenga ngetyala le-American Express kumakhasimende.
Nangona kunjalo, ukuba ishishini lakho lijoliswe kumhlaba kwaye lifuna i-PayPal Pro, kunethuba elihle lokuba ukugcinwa okubonakalayo usebenzisa i-PayPal kuya kuba yintlonelo. Ezinye izinto kuya kufuneka ziqwalaselwe.
Njengoko sinciphisa umyinge we-transaction, iiprotransaction ze- microtransaction zentengo yemigaqo-nkqubo i- kickPal iyaphula ngokukhawuleza. I-PayPal ye- micropayment rate ye-0.5% + 5 ยข ngokuthengiselana inika inzuzo ngoku ngoku. (Phawula: I-Stripe ayinayo umgaqo-nkqubo omncinci njengangoku.) Qinisekisa ukuba fumana xa ubhalisela i-PayPal.
Isiphelo
I-PayPal inikezela ngamathuba okubonakalisa i-brand eyaziwayo kunye nembali yobuvulindlela kwiintlawulo ze-Intanethi. Ngokusekelwe kwimirhumo yokuthengiselana yedwa, umnini-shishini omncinci one-US kunye neNorth American basebenzi basenokungasindisa imali encinci nge-PayPal. Njengoko ishishini likhula, iindleko ezipheleleyo zokusebenzisa iStripe ziyakwenza ibe yinto ekhangayo ngakumbi.
Ewe, iimali zokuthengiselana ziyodwa yezinto ekufuneka uziqwalasele xa ukhetha isisombululo sokuhlawula i-intanethi, njengokulula ukusebenzisa, ukusetyenziswa kwedatha, ukukwazi ukuwamkela i-Apple Pay kwiwebhusayithi yakho , njl. Cofa apha ukuze ufunde inxalenye yesibini yale PayPal ngokuvisisana nokuhlolwa kweStripe apha .