Isikhungo soNcedo seBay sithi:
"Ngeentengiso ze-imeyile, abathengi abanomdla banokubhalisela enye okanye ezininzi zeencwadana zakho zeeposi ngokuzifaka kwiLuhlu lwabo abathengisayo abalondolozayo okanye ngokuchofoza" Bhalisela i-Newsletter ye-Newsletter "kwisiqulatho sakho sekhaya. ukudala iincwadi zeendaba ezikhuthaza ivenkile yakho kwaye uzithumele kumalungu oluhlu lwakho lokuposa. Unokudala iincwadi zeendaba ezizithunyelwa ngokuzenzekelayo rhoqo, njengephepha leendaba ngeveki elikhuthaza ukuba uluhlu lwakho lwakamuva. "
Ukuthengisa i-imeyili kungayindlela efanelekileyo yokunxibelelana nabathengi bakho kwaye uthengise iimveliso, kodwa ngaba ufanele ixesha kunye nomzamo wokwakha olu luhlu kubathengi be-eBay? Nazi ezinye izinto abathengisi be-eBay abaziqondi malunga nokuthengisa nge-imeyile ezinokuchaphazela isigqibo sakho sokuqala i-imeyile yokuthengisa.
Uza kubaxelela ntoni?
Ukuba awusekho iblogi okanye umbhali, mhlawumbi awuqapheli ukuba umxholo ungundoqo wentengiso ye-imeyile.
Kufuneka ube nesicwangciso somyalezo wakho ngaphambi kokukhupha i-imeyli okanye i-newsletter. Yintoni oyithethayo kubaphulaphuli bakho? Kwaye okubaluleke ngakumbi, uza kwahlula njani phakathi koko bonke abantu ababaxelelayo? Sonke sihamba nge-imeyile kakhulu kwaye akukho mntu unalo ixesha lokulifunda konke. Umyalezo wakho kufuneka ube unyanzelekile kwaye uhlukile.
Gcina ukhumbule ukuba kukho abathengisi be-eBay abayizigidi ezingama-25, kwaye ukuba bonke bathumela iincwadi zeendaba kubathengi be-eBay, uya kulahleka kwisihlwele ngaphandle kokuba kukho into ekhethekileyo kakhulu ngephepha lakho leendaba.
Ngaba uya kubazisa ngemali yokuthengisa, ukuphawulwa kwempahla, ukuthengiswa kwezinto ezintsha kwivenkile yakho, okanye iimveliso zonyaka oza kuzinikela ngeholide ezayo? Ngokomzekelo, ukuba uthengisa ubugcisa kunye nezobugcisa, unokubonelela ngeendlela ezilula zokuthenga abathengi bakho njenge-freebie eyongezelelweyo ukuhamba kunye nezinto zakho. Ukuba uthengisa umxube weentlobo ezahlukeneyo zezinto ozifumanayo kwiivenkile ezithengisayo kunye nokuthengiswa kwegaraji, luhlobo luni lomxholo oza kunika ngazo kwiincwadana zakho zeendaba?
I-eBay igxininise kakhulu malunga nabathengisi abanokubandakanya kwiphepha leendaba. Ezi zinto azivunyelwe:
- Izipho zokuthengisa izinto ngaphandle kwe-eBay
- Izixhumanisi okanye imifanekiso ibhekisela kwizinto ezingekho kwi-eBay
- Amanqaku angaphezulu kwe-HTML
- Isikripthi seJava okanye iSkripto esisebenzayo (i-flash, i-gifs ehambayo, njl.
Ukuba ufuna ukwabelana ngenqaku elincamisayo okanye unxibelelwano kwinto kwi-media media, njengeqela leqoqo le-Facebook okanye ibhodi e-Pinterest efundisa, iBay ayiyi kuvumela.
Uyakwakha njani uluhlu lwakho?
Ukwakha uluhlu yinkqubo ethatha ixesha, ngamanye amaxesha iminyaka. Uya kubaphoqa abathengi ukuba babhalisele uluhlu lwakho?
Iiblogi kunye neziza zecatshulwa zihlala zikhohlisa abafundi ukuba babhalisele i-newsletter ngokunikela ngokukhuphela mahala njengenxalenye yorhwebo. I-Blogger inikeza i-freebie, umbhalisi unika igama kunye neenkcukacha zoqha ga mshelwano kwiblogger. Kwiqonga laseBay, akukho ndlela yokunikela umthengi i-freebie ukuba angene ngemvume. Abathengisi be-eBay abanako ukuthumela ii-imeyile okanye imiyalezo kubathengi ukuba bacele ukuba babhalise.
Indlela yodwa yokufumana ababhalisile ukubeka "Bhalisela i-newsletter yam" kwiphepha lakho, kwaye abathengi bethemba baya kulibona, nqakraza kuyo, kwaye ubhalise. I-verbiage ngqo yeBay ifundeka:
Abathengi banokubhalisa ngokungongeza kwiLuhlu lwabo abathengisayo abalondolozayo okanye ngokuchofoza "Bhalisela i-Newsletter ye-Newsletter" kwikhasi lakho lasekhaya. Ukutsala abasebenzisi ababhalisile, cinga ukongeza ibhokisi lokukhuthazwa kweendaba "Newsletter" kwisitoreji sakho.
Le ndlela ayilungele ukwakha uluhlu kuba abathengisi be-eBay abanako (nge-eBay imithetho) bafikelela kubathengi ukuba bacele ngokusemthethweni ukuba babhalise. Umthengi kufuneka abone iqhosha kwaye anqume ukuthatha inyathelo. Le ndlela yindlela yokwakha uluhlu kuba umthengisi kufuneka alinde nje ukuba umthengi abhalise.
Ngaba Uya Kufunda Nokuba Uvula I-Newsletter?
Ukuba unako ukufumana ababhalisile, yenza i-newsletter enomdla neyolwazi, ngaba ngababhalisile bakho baya kuvula? Khumbula, abathengisi be-eBay abayithengisi. Yintoni ongayiqondi ukuba kukho ietriki ezibizwa ngamazinga avulekileyo anxulumene nemikhankaso yokuthengisa i-imeyile. Amazinga avulekileyo ahluke ngoshishino, kwaye i-e-yorhwebo enye yezona ziphantsi. Ngoko ukuba u-yo ubhala ngokuthengisa kwe-intanethi, oku kufaneleka njenge-e-yorhwebo. Ngokutsho kwe-Mail Chimp, isevisi yokuthengisa i-imeyili, amazinga avulekileyo kuphela ngama-16 ekhulwini kwi-e-yorhwebo.
Xa uthumela i-newsletter, injongo kukufumana ummkeli ukuthatha inyathelo. Ufuna ukuba banqakraze into ethile, bhalisela into ethile, okanye uthenge into ethile. Cofa iqela liphantsi kakhulu kunezinga ezivulekileyo. Umlinganiselo wokuqakraza ipesenti yabantu abachanelayo nantoni na ozama ukuyiphakamisa. Ipesenti yekhefu ye-3 yeyona nqakra enhle kakhulu kwiphepha leendaba kwiphina shishini.
Ngoko masenze izibalo. Masithi uthela uluhlu lwakho kubabhalisi abayi-1 000. Xa uthumela i-imeyile, umyinge wama-16 ekhulwini uza kuwuvula. Ngoku ngoku unabantu abayi-160. Ama-30 kuphela aya kukchofoza kwinto ozama ukuyiphakamisa okanye yokuthengisa. Aba bantu abayi-30 baphuma kwi-1,000. Umbuzo kukuba, ngaba ufuna ukukhathazeka ngokucwangcisa, ukubhala, nokuthumela i-newsletter xa le pesenti encinci yabantu iya kulubona ulwazi?
I-eBay Ayinikezeli I-Newslet Metrics
Bonke abahwebi abaphumelelayo bahlola i- analytics ukuze bakwazi ukubona ukuba iinzame zabo ziyasebenza, zixhomekeke kwizinto ezisebenzayo, kwaye ugweme ukwenza izinto ezingasebenzi. Ngelishwa, i-eBay ayinikezeli i-analytics kwiimviwo ezivulekileyo. Oku kungakhathaza kakhulu kumthengisi ngoba awuyi kukwazi ukubona ukuba ii-imeyile zivulekile, kwaye kuthekani ukuba kukho nento ecofa kuyo.
Ukuthengiswa kwe-imeyili ye-eBay mhlawumbi akufanelekanga ixesha lokukhathazeka. Akunjalo kuphela abathengisi abancinci kwindlela abangabakhohlisa ngayo ababhalisile, kodwa nathi sinqunyelwe ukuba yintoni umxholo onokufakiwe, kwaye sisebenza ngempumputhe kuba asibonelelwanga ngedatha malunga namazinga avulekileyo kunye neefowuni zokucofa. Ixesha lakho lichithwe ekufuneni nasekuhlaleni uluhlu.