Utyalo mali lokuqala
Ukususela ngo-2016, utyalo-mali lokuqala olufunekayo ukuvula i-Franchise ye-Subway kuqikelelwa phakathi kwe-116,600 zama-dollar kunye ne-263,150 yezigidi, enesidingo sokubiza imali eyi-80 000- $ 310,000 kunye nemfuneko yokufunwa kwemali eyi-30,000- $ 90,000.
Iintlawulo zeFranchise kunye neeRhafu
Inqanawa yentlawulo ihlawulisa imali yokuqala ye- franchise ye-15,000 yeeRhafu, imali eqhubekayo yokuhlawulwa kwemali ye-8% yeevenkile ezithengiswayo, kunye nemirhumo yemirhumo yemali ye-4.5% yempahla yokuthengisa.
Inani leendawo
Ayikho i-franchise ene-Subway. Ngo-2016, kukho i-franchises engama-27,000 e-United States, kunye ne-17 700 kwiindawo ngamazwe ngamazwe angama-90. Ukwandiswa kwangaphambili komhlaba kwe-Subway kugxile kwi-Australia, eNew Zealand, eSaudi Arabia, e-United Kingdom, eSpain, e-Italy, eFransi, eJamani, ePuerto Rico, eJapan, eBelgium, eLuxembourg naseNetherlands.
Xa abantu bacinga ngamagama athi "i-franchise" okanye "ukutya okukhawulezayo," bahlala becinga ngokukhawuleza iMicDonald's, eyayiyimiqathango yegolide yokutya okukhawulezayo. Esinye sezizathu eziphambili zentsebenziswano ngokukhawuleza kukuba uMcDonald's historically ineendawo ezininzi zokutyela emhlabeni jikelele, ngoko ke "yayiyinkulu" kwaye ininzi kakhulu.
Nangona kunjalo, ngo-Matshi ka-2011 kuye kwaxelwa ukuba ekupheleni konyaka odlulileyo, uMcDonald's unamazwe angama-32,737 kumazwe angama-117, ngelixa i-Subway ibe neendawo ezingama-33,749 kumazwe angama-95.
Ipharadim ishintshile. UMcdonald wayengasayiNombolo 1. Kukho ukumkani omtsha edolophini, kwaye ukumkani wathengisa iiRandi ezingama-5 IiLanga, kungekhona i-Big Macs.
Kukho ama-franchise angama-44,000 angama-cross -way ase-amazwe angama-111 ahlukeneyo, inani elisaqhubeka ukwandisa i-Subway ekhokela kuMcDonald's. Akunakwenzeka ukuba umsunguli uFred DeLuca wacinga ukuba unobuninzi beevenkile zeesantikeki emva kowe-1965 xa wavula indawo yakhe yokuqala.
Brand Brand
UFred DeLuca wazalelwa eBrooklyn, eNew York ngo-1947 ngaphambi kokugqibeleni ekufudukela eBradport, e-Connecticut apho akhula khona. Ukuhlawula imfundo yakhe yekholeji, wabuza umhlobo weentsapho (uDkt. Peter Buck, isayensi yenyukliya) ngemali-mboleko yemali eyi-1 000. Esikhundleni sokukrazula imali ngaphandle kweemeko, iBuck ihlawulise le minyaka eyi-17 i-$ 1,000 ukuze uFred avule ivenkile yesitolo, ebizwa ngokuba yi-Pete's Super Submarines.
Ngowe-1974, igama latshintshile kwi-Subway kunye ne-duo ephetheyo kwaye yaqhuba iiyunithi ezili-16 kulo lonke elase-Connecticut. I-subway yaqalisa ukuthengiswa kwemali ngo-1974 kunye neyunithi yokuqala yokuqala eWallingford, eConnecticut. Le ngcamango yaqhubeka ikhula, kwaye ngo-2013 i-Subway yayibizwa ngokuvula ii-restaurants ezitsha ezingama-50 ngeveki.
Ngaphezulu kwembali emide kunye neyona nto igxininisiweyo yenkampani, i-Subway ibone imingeni yayo. Ngaphezulu kwembali yayo ihlaselwe ngamaxesha ahlukeneyo kunye nokunganeliseki kwe-franchisee, ulwaphulo-mthetho, ibango lokuba ubude beentlawu zesiqwenga zixakile, kwaye phakathi kwezinye iimeko sele zikhankanywe kwiimfazwe ezisemthethweni ezijongene nemimiselo yomgaqo-nkqubo ejoliswe kwi-franchising.
Njengoko iimfundiso ezintsha zivela kwiminikelo yokutya enempilo, ukuma kwe-brand-consciousness-position ye-Subway kuye kwandula ukhuphiswano.
I-Subway iye yasabela ngoku kutshintshwa ngokuya ekusebenzeni izilwanyana ezingenasiphelo kwi-sandwiches zayo, ngokuqala nge-rotisserie yenkukhu isandwich eqhutywe ekuqaleni kwe-2016.
Nangona engasayi kuba ne-franchise yamazwe ngamazwe, isithana-moya siyaqhubeka nokufuna i-franchises entsha emhlabeni wonke. Amazwe apho i-Subway ibona iindawo ezizayo ezizayo ziquka iBrazil, iRashiya, i-United Arab Emirates, i-India kunye ne-China.
Ukuba ngumgwaqo weFranchisee
I-Subway inikeza ii-seminars eziqhelekileyo apho abantu abanomdla wokuba li-franchisee banokuhlangana nabameli be-Subways kwaye nabo bahlala rhoqo kwiindawo zokuthengisa i-franchising kunye nemicimbi. I-website ye-franchise ye-Subway inikezela ngolwazi olunzulu malunga nendlela yokufaka isicelo sokuba yi-franchisee ye-Subway kwaye ikwahlula i-franchise ekhoyo esithengiswayo.
Qeqesho
Ikhosi yoqeqesho lwe-Subway iiveki ezimbini kwaye ifundisa iingcamango zoshishino, iindlela zokusebenza kunye nezakhono zolawulo oluyisiseko.
Uqeqesho lunikezelwa kwikomkhulu leStransport eMilford, Connecticut, kunye noqeqesho olufumaneka e-Australia, eChina, eJamani, eIndiya, eMontreal, eCanada naseMiami.
Ixesha lokuqeqesha lisetyenziselwa eklasini nakwi-onite kwi-franchise yendawo engingqi ye-"hands-on" amava. Ekupheleni kweeveki ezimbini, ngamnye umntu onokuthi angaphumelela umzekelo ukuba abe ngumqhubi we-subway. Abasebenzi aba-8 ukuya ku-12 bafuneka ukuba baqhube i-franchise ye-Subway.
Inkxaso eqhubekayo
Inkxaso enikezelwa yi-Subway ukuya kuma-franchisees aquka ukuthenga ii-co-ops, inkxaso evulekileyo yokuvula, umgca-free-line, inkxaso yenkxaso, iintlanganiso, iindaba zeendaba kunye ne-intanethi.
Inkxaso yeNtengiso
Ukuxhaswa kwe-Subway yokuxhasa ama-franchisees kubandakanya ukukhangisa kwe-co-op, imidiya yesithili, imidiya yelizwe, kunye ne-ad slicks.
Inkxaso
I-Subway inikezela ngezimali ngezindlu ukulungiselela izixhobo zokusebenza kunye nentlawulo ye-franchise, kunye nobudlelwane kunye nemithombo yokuxhasa ngemali ye-third party yemali ye-franchise, izixhobo, iindleko zokuqalisa, kunye ne-inventory. Kwabalindi bezilwanyana, i-Subway ikhupha imali yentlawulo ye-franchise ukuba i-franchise ivuliwe kwindawo yomkhosi / urhulumente, okanye i-50% ekuhlawuleni imali ye-franchise ukuba i-franchise ivuliwe kwindawo engeyiyo urhulumente kodwa ngemali kaRhulumente.