Ukunyuka kwama-yogurt kunye nokuwa
Kodwa ekugqibeleni, uninzi olunqwenelekayo oluthandayo, umdla waseMelika wegourdi egciniweyo waqala ukuhamba.
Amashishini aqala ukuphazamisa kwaye azivale indawo zawo. Izidalwa ezitsha ezitsha zifana ne-frozen ice cream (p.D. N 'Dots, njl njl. Njl.) Zithatha ingqwalasela yabantu. Izintandokazi ezindala ezifana ne-Italian ice (iRita's, njl. Njl.) Zazibuyisa kwiinkcubeko ezithandwayo emva kwexesha labo ezantsi kwinqanaba elithandwayo le-roller coaster.
I-yogurt enomlilo yayisoloko ibonakaliswa ukuba yinto ephilileyo "yokuphila" kwiqrimuki ngaphandle kokuphuma ngaphandle kwaye uyithetha, kwaye ekugqibeleni, abantu baseMelika baqhakanyiswa baze bafumanisa ukuba isishukela eselisiwe, amanzi kunye nekhefu. Ukusetyenziswa ngokugqithiseleyo kunye nokusetyenziswa kwe-liberal yegama elithi "yogurt" kunokukufumana nje ngoku ngaphambi kokuba abantu baqikelele kwaye baqale ukuhlola inani lakho lekhalori.
Yiya ku-2005, xa umfazi oselula ogama lakhe linguShelly Hwang, kunye nomlingane wakhe wezoshishino, u-Young Lee, banquma ukuba baya kuvula ivenkile yabo yogurt egcwebileyo bayitye ngokuthi yi-Pinkberry. Njengokuba abanini be-yogurt egciniweyo kuma-80s bahlukanisa umkhiqizo wabo njengento ephilileyo "enempilweni" yokucoca i-ayisikrimu, uHwang noLutsha bafuna ukwahlula umkhiqizo wabo kwi-yogurt egciniweyo eqhelekileyo ngokubaluleka kodwa okukhethiweyo kwaye, ngokubalulekayo, usebenzisa isiGrike yogurt ngokuchasene ney yogurt yendabuko.
I-yogurt yesiGrike, kunye ne-taste tangy kunye neengcamango ezingenanto zengqungquthela, ebizwa ngokuba yindlela enempilo kunokuba i-yogurt egciniweyo. Banikela ama-strawberries amnandi kunye ne-agave isiraphu njengama-toppings esikhundleni se-sprinkles kunye ne-sauce.
Indawo yasePlayberry yokuqala
Bavula indawo yabo yokuqala eNyakatho yeHollywood, kwaye yahamba ngokukhawuleza kunye nemigca phantsi kwebhloko.
Indawo yayo iholeleke kubathengi abathile beProducer, abaphakamisa ngokukhawuleza iprofile yenkampani yesizwe. Ngonyaka, i-New Frozen Yogurt frenzy yayisemthethweni.
Ezinye iindidi zeemveliso zaqala ukukhupha, imifanekiso elandelayo yePerberryberry yokusebenzisa i-yogurt yogrikhi kwaye igxininise ekukhetheni okunempilo. U-Pinkberry uye wathabatha umzekelo wokusebenza ngokuzenzekelayo owenziwe ngabaqhubi bexesha elide kunye nelo xesha liye liba yinto evamile kulo lonke ishishini.
Kule minyaka elishumi ezayo, i-Pinkberry kunye neGrike yenkampani yegour egciniweyo iphela yabona ukukhula okubonakalayo kulo lonke ilizwe. Phakathi kuka-2009 no-2012 i-Pinkberry yaphuma kwiindawo ezingama-75 ukuya kwii-225 kwiindawo zehlabathi jikelele. Nangona kunjalo, ngaphezu kweminyaka emihlanu edlulileyo ukukhula kuye kwaqala ukuza njengoko imarike izaliswe ngabakhuphiswano, abaninzi babo babuyele kwi-yogurt eyongezelelweyo ye-yogurt kunye nexabiso eliphantsi kakhulu.
I-Pinkberry iyaqhubeka ikhula kodwa ngokuhamba ngokukhawuleza. I-brand isenaso isiseko somthengi ozinikezelekileyo kwaye uthembekile, kodwa akucaci ukuba ukukhwabanisa kweentengiso kunokuyinqoba inqaku layo lentengo. Nangona ixabiso lethekiti eliqhelekileyo li-$ 5.50, i-yogu enkulu yetiyo yogurt eneentsimbi ezi-3 ixabisa phantse i-$ 10.
I-Pinkberry Franchise
Kwiminyaka emininzi edlulileyo, kwakukho indawo engama-pinkberry angama-120 e-domestically, ukusuka kuminyaka edlulileyo kunye nobuninzi beentengo ekuthengwa ngazo kwaye zigijime njengezitolo zoshishino. I-brand iqhuba kakuhle kangcono, ikhula ukusuka kwiindawo ezili-101 ukuya kumazwe ngamazwe ukuya kwi-122. Amanqaku asandul 'ukugqithiswa abonisa ukuba imali yokuthengwa kwemali ebizwa ngokuba yi-$ 35,000, ehla kwintlawulo ye-franchise engama-45,000. Iindleko zokuqalisa ziyahlukahluka ngendawo nganye, kodwa ulwabiwo-mali lokuqala luqala malunga nama-310,000 ukuya kwii-615,000 zamawaka, kunye nokuthengwa kwemali eyi-200,000 kunye nexabiso elingu-400,000. Imirhumo yemveli i-6%; Iintlawulo zentengiso zi-2%.
Iinkcukacha ezimfutshane zeMali
- Utyalo-mali lokuqala: i-$ 310,000 ukuya kuma-615,000
- Isidingo seMali yeCash: $ 200,000
- Isidingo esibalulekileyo: $ 400,000
- I-Franchise Fee: $ 35,000
- Iimali zeNtlawulo : 6%
- I-Ad Fund: 2%