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Iminyaka embalwa edlulileyo, ukuthengiswa kwinqaku kubandakanye ukubhala nokuthumela umxholo wokuprintwa kwinqununu yecandelo kunye nesayithi lokudibanisa. Ngeli xesha, ukuba amaqaku akho avele kwezinye iiwebhusayithi ayinzuzo kuphela ekuboniseni abaphulaphuli kwezinye iisayithi kodwa kwisejini yokukhangela injini (SEO) ngokunjalo.

Ngaphezulu kweminyaka embalwa edlulileyo, ukuphumelela kwenkcazelo yokuthengisa njengoko kuchaziwe ngentla.

Kwabanye, abantu abaninzi basebenzisa le ndlela babhala umxholo ongezantsi. Abantu abafuna amaphepha kwiindawo zabo baqala ukujonga kwenye indawo. Okwesibini, i-Google yenza iinguqu ezimbini ezichaphazela ukuthengiswa kokuqukethwe. Enye, ibekwe kwindawo enye kunye nelicatshulwa, kodwa ayiyi kuqwalasela ngokulinganayo kwinqaku elifanayo (umxholo ophindwe kabini) kwenye indawo.

Okulandelayo kwafika ukuhlaziywa kwePanda ye-Google, eyayilungisa iiwebhsayithi ezithathwa njengomgangatho obuthathaka okanye umxholo ongahambelani nayo. Injongo yayikukugqithisa ama-SEO amanqaku angenanto engenamalungelo okufumana umxholo ophezulu. Kananjalo, liye lachaphazela ukuthengiswa kwezinto kunye nokubhengezwa kweendwendwe zokuvakasha kwi-backlinks ye-SEO, kuba abanikazi bewebhsayithi abaninzi baye bayeka ukusebenzisa amanye amanqaku abantu okanye bongeza i-attribute engayilandelanga (ikhowudi eyongeziweyo kwisikhonkco esichazela iGoogle ukuba iyayihoxisa unxibelelwano) ukuphepha isigwebo seGoogle.

Zonke azilahlekanga. Ukuhambisa umxholo oyingqayizivele kwezinye iiwebhusayithi kunokusebenza njengethuluzi lokuthengisa.

Ingenzeka okanye ayiyi kuphucula i-SEO yakho, kodwa inokukufumana wena kunye neyeshishini lakho lasekhaya phambi kweemarike ezintsha.

Amanyathelo okuThengiswa kweCandelo loPhuhliso lwezeKhaya

Xa kwenziwe ngokufanelekileyo, ukuthengiswa kwinqaku kunokusetyenziswa ngendlela efanelekileyo, kodwa engabizi ukukhuthaza ishishini lakho lasekhaya. Namanyathelo okwenza umsebenzi wokuthengiswa kwinqaku.

1. Iiblogs zophando kunye newebhusayithi kwiimarike ezijoliswe kuyo ezifuna umxholo. Nangona isayithi ingafaneleki kwi-niche yakho, kufuneka ifundwe yintengiso yakho kunye neengcamango zengqungquthela kufuneka zilungele indawo. Cinga ngokuqala ukugxila kwiziko ezihlawula ama- freelance articles (akukho sizathu sokuba ungahlawulelwa umgudu wakho), kodwa ungakhange uhlawule inqaku lakho mahhala.
2. Khangela ulwazi kwiziko malunga namathuba okubhala abameli. Iiblogi ezininzi kunye newebhsayithi zinesixhumanisi esithi, "Ibhulogi Yethu," "Sibhale Kithi," "Izikhokelo," okanye into efanayo. Funda olu lwazi ngenyameko. Ukungaphumeleli ukulandela izikhokelo kuya kubangela ukuba inqaku lakho lithathwe.
3. Ukuba akukho zikhokelo, thumela i-imeyile umnini-mhlaba. Uninzi lweblogi kunye nabanini bewebhusayithi bavulelekile kwizithuba zabathengi, kodwa abanakho ulwazi ngewebhusayithi yabo. Mthumelele i-imeyile uze ubuze ukuba bathabatha amacandelo. Yicacile kwaye icaciswe kwindawo yakho. Musa ukutsho nje ukuba ubhala kwi-niche efanayo. Endaweni yoko, bonisa iingcamango ezithile kunye nezihloko zecatshulwa. Ngaphezulu, makhe umnini azi malunga nawe kwaye kutheni uncedo olufanelekileyo lokubhala ngesihloko.
4. Hambisa isihloko sakho kwisikhokelo sendawo. Amaninzi amaninzi awafuni iziqhotyoshelweyo. Abanye abafuni ukuhanjiswa ngaphakathi kwinqaku kodwa baya kwamkela enye okanye ngaphezulu kwi-bio yakho ekupheleni kwesiqwenga sakho.

1. Bhala ibhoksi ekhangayo ekhuthaza abafundi ukuba bahlole ishishini lakho lasekhaya. Ukuba unesibonelelo se- freebie esiqhotyoshelwe kwisihlomelo sakho se- imeyili , khankanya. Umzekelo, uSally Sue ungumnikazi weComputer ye-Acme. Yenza ingxelo yakhe yamahhala ngokutyelela iSallywebsite.com.
2. Khuthaza isihloko sakho xa sishicilelwe. Kukho izizathu ezininzi zokuthengisa i-intanethi kukuphumelela wena kunye nomnini wesayithi ukupapasha isiqwenga sakho. Ubonakala njengengcali phambi kwabaphulaphuli bewebhusayithi, kunye nokukwabelana ngokubambisene kwijelo loluntu, kwaye mhlawumbi, uluhlu lwayo lwe-imeyile. Umnini wesayithi ufumana umxholo omgangatho ophezulu, kunye kunye nookuvela phambi kwabaphulaphuli bakho xa usabelana ngayo kumajelo asekuhlaleni okanye uluhlu kwiphepha lakho lejelo leendaba. Kukho ulindelwe ngabanini baninzi bezabelo ukuba uya kuphakamisa eli nqaku xa ithunyelwe.

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Xa ufaka amanqaku okuthumela kwezinye iiblogi okanye iiwebhsayithi, qiniseka ukuba:

1) Ngaphandle kwesiza osithumela kuso isihloko. Umnini wesayithi akafuni ukuqhuba le nqaku ukuba ibonakala kwenye indawo. Nangona i-Google ingenakho ukuhlawulisa umxholo wesibini, ayikho amanqaku afanelekileyo abonisa kwezinye iisayithi. Ukuze eli nqaku lilungele kumnikazi wesayithi, umxholo kufuneka ube yintsusa.

2) Umgangatho ophezulu ongayihoyi i-SEO, kodwa awuyiyo kuphela, ingabonakaliyo nge-SEO. Iinjini zophando ziyimithombo yendlela yokusebenza, ngoko ke iqela lakho kufuneka liqwalasele amagama angundoqo kunye nezinye iindlela zokubhala ze-SEO . Nangona kunjalo, igama eliphambili lokugxotha okanye ukubhala inqaku elincinci, aliyi kulubala kakuhle. Ukongeza, ukudibanisa kwinqaku i-Google engacingi ukuba ilungele isayithi, kunokukhokelela kwisihlomelo ekupheleni kwakho.

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