Ukubhala kwe-SEO kukubhalwa kweeNjini zoPhando . Kubhala oku kugxininisa ingqwalaselo yeenjini zokukhangela usebenzisa amagama athile, ajoliswe kuwo okanye amagama (okubizwa ngokuba ngamazwi angundoqo okanye amagama egama elingundoqo), kwaye uwasebenzisa ngeendlela ezithile.
Ngoku, kutheni oku kubalulekile kwiwebhusayithi? Ngenxa yokuba iiwebhusayithi kufuneka zidwebe abo bantu abafuna izinto ezithile. Bayafuna ukuba i-traffic ifike kwindawo yabo, kwaye bahlale kwisayithi yabo, ukuthenga imveliso yabo okanye ukucofa kwiintengiso zabo. Ngoko, bafuna iinjongo zokukhangela ukukhomba abantu kwindawo yabo. Indlela yokufumana iinjinini zokukhangela ukukhomba indawo iyingxenye ekubhaliseni okuhle, ngokufanelekileyo, okwenziwe yi-injini. Njengengxelo yecala, ezinye izinto ziquka ukufumaneka kwamavidiyo kwisayithi, indlela abanye abasebenzisana ngayo nesayithi kunye nendlela abanye abhekisela ngayo kwisayithi kwezinye iisayithi. Kwakhona, xa i-injini yokukhangela ikwenza ukuba umfundi abe ngumfundi kwisipu sakho, ngoku kufuneka ubhale kulo mfundi - kungekhona kwinjini yokukhangela, akunene? Ngoko ke umlinganiselo othakazelisayo, kwaye umnandi kumlobi ofanelekileyo. Siza kuthetha ngale nto ngaphezulu.
Iisiseko ze-SEO Kubhala kubalobi be-SEO
Okokuqala, kufuneka ufumane ibinzana elithi "elifanelekileyo" okanye amagama esayithi.
Kwababhali abatsha be-SEO, isinyathelo esilula "sokuqala" ekuphanduleni le binzana "ezilungileyo" (kwakhona, ezibizwa ngokuba ngamazwi angundoqo), kukuya kwiThuluzi leNgcaciso le-Google kwaye udlale kunye nalo. Kucetyiswa ukuba ungene (kwakhona, njengombhali omtsha, kungekhona ngongcali we- SEO nganye) kunye nenqaku engqondweni, kwaye vela ukuba kwiCandelo legama elingundoqo.
Khangela ukuba yeyiphi inhlanganisela ebuyiselwayo ukusesha, kwaye uqaphele iikholomu ezichaza:
- Ukhuphiswano olunjani le binzana
- Zingaphi ukukhangela ezenziwe kwile binzana ngenyanga
Ukususela kulo msebenzi, unokuyicoca ibinzana oye wafika nayo, kwaye ucinge ngokufaka ezinye iincwadana ezihambelana nokubhala kwakho.
Emva kokuba usungule amabinzana oza kuyisebenzisa njengombhali wewebhusayithi , kufuneka uhluthe loo ndawo kwiindawo ezithile kwindawo oyibhalayo. Ezi ndawo zi:
- Izihloko kunye nezihloko
- Imibhalo engezantsi
- Izihloko zeMeta (ukuba unako ukufikelela kwimethadatha yephepha
- Ukuqhagamshelana namanye amaphepha afanelekileyo kwibinzana
- Kwimiyalezo yangempela ("umxholo") ngokwawo.
I-SEO Kubhala - Ukuphindaphinda kwamagama angundoqo
Ngoku, andixeleli abalobi be-SEO okanye nifuna ukubhala abalobi ukuba bathathe uluhlu olukhankanywe apha ngasentla kwaye niphakamise ukukhutshwa kwegama labo elingundoqo kwizinto ezi ngasentla. Enyanisweni, ukukhupha umxholo wakho kunye nokusetyenziswa okugqithisileyo kwegama lakho kubizwa ngokuthi "igama elingundoqo." Musa ukwenza izinto. Yiba "yinyani." Iingcali ezivela ngaphandle zibonakala zingavumelani nxamnye neepesenti "ezigqibeleleyo" (mhlawumbi ngenxa yokuba ayikho ipesenti epheleleyo). Ndibone abathengi becela amagama angundoqo njengokuba naphi na kwi-3% ukuya kwi-7% yomxholo. Kukho iinkqubo ze-intanethi ezivumela ukuba uhlalutye ukuba yintoni inombolo yakho.
Njengabalobi, sinenhlanhla kuba umxhasi unesipesenti engqondweni, okanye unokuba nochwepheshe we-SEO esandleni, kodwa umntu ongakwazi ukubhala! Oko kuzisa kum kwindawo elandelayo.
I-SEO UkuBhala, iCandelo loLuntu
Kufuneka, ubhale kubantu, kungekhona kumashishini ophando. Kuthetha ukuba kufuneka ukhuphe zonke iitalente zakho zobumba kwaye wenze i- SEO yomxholo we- jibe kunye nesigidimi somntu esiyinyaniso. Kufuneka wenze abantu bafune ukubhekisela kwisayithi, banxulumane kwaye uthethe ngomxholo wakho.
Ukubhala kwe-SEO akukhathazeki
Njengomlobi we-SEO, kubalulekile ukwazi ngolunye uhlangothi lwe-SEO ukubhala. Ungabhala ikhophi engcono kakhulu yeGoogle eye yambeka iipastile ezincinane, kodwa ungeke ufumane ezininzi zeendlela zokukhangela. Ngoba? Iziphumo zophando nazo zihambelana ngendlela abanye abasebenzisana ngayo kunye nesayithi lakho kwaye babhekise kwindawo yakho .
Ukuba indawo yakho iswele "igunya" - ukuba isayithi lakho lingabonwa njengengcali ehambayo kwisifundo esiya kuphazamisa lwakho uphando. Ukuba isayithi lakho litsha, loo nto inokuba yinto enecala. Ukuba isayithi lakho linamagama amaninzi kakhulu okanye alifundeli njengabantu, uya kutshitshiswa kwimiphumo yokukhangela.
Into efunekayo kwisayithi, ukongeza kwi-SEO ebhaliweyo yokubhala, ukusebenzisana. Ukudluliselwa. Abantu bekhomba indawo ukusuka kwenye indawo- kwindawo ethile njenge-Twitter okanye enye i-website enegunya-kwaye uthi kufuneka uhambe ufunde oku!
Isinyathelo Esilandelayo Ukuba Unobhala we-SEO kunye noNgcaciso
Ngoko, unayo i siseko, kwaye ufuna ukuba umbhali we-SEO? Isinyathelo sakho esilandelayo kukumba ubunzulu kwi-SEO. Amaphepha kwiShishini laseKhaya anomxholo omangalisayo malunga nokuSebenza kweeNjini zoPhando.
Emva koko, ukuphoyisa kwicala lokubhala leNgcono yeeNjini zoPhando, ndiyifumana i-Copyblogger ibe enye yezinto ezihamba phambili kwiingcali. Ndiyakhuthaza kakhulu iiklasi kwi-WOW-Women in Writing, MediaBistro kunye nabalobi beYunivesiti yeDigest. Ngamnye wabo unako ukuqhuba iklasi yokubhala ye-SEO ngoku okanye kwikamva. Yaye ukuba ayenzi, bacele ukuba! Insima enenzuzo kubalobi.
Intlahla egqibelele!