Umsebenzi weCoprinter okanye i-Freelance Copywriter?
Kukho izinto ezimbini ezihamba phambili ekuhambeni kokukopisha.
Abalobi bangabamba imisebenzi yemveli kwi-ofisi ye-ofisi yee-8-5 ngosuku, mhlawumbi kunye ne-ad / agency yobunjiniyela okanye mhlawumbi ngokukhawuleza kunye ne-outlet efana nephephancwadi okanye iphephandaba. Ngakolunye uhlangothi, abalobi banokuzibetha ngokwabo, bexhoma umkhonto njengombhali we-freelance. Lezo ziindlela ezimbini ezahlukeneyo. Eli nqaku lichaphazela kuphela ukuba ngumkopishi womsebenzi. Ukuba unomdla ngakumbi kwicala lokuzikhethela lokukopisha, qiniseka ukuba ufunde eli nqaku kwi-copywriting yokuzimela.
Isingeniso kwiCoreer Copywriting
Umgcini-makhuphe womsebenzi uya kuqala ngeCachelor degree in marketing. Leyo mhlawumbi enye yeendlela eziqhelekileyo. Kukho iintlobo, nangona kunjalo. Ndidibene nabaninzi bee-copywriters abaphumeleleyo abanemfundo encinane, okanye abaqala ukuqala kwirejista okanye ukubhala okubhaliweyo. Umendo osisiseko uhlala uquka uhlobo oluthile lwe-internship, kwaye emva koko uphendlo lomsebenzi olujoliswe.
Elinye iqela eliphambili lophando lomsebenzi liza kuba yipotfoliyo yombhalisi, ebonakalayo yenyama okanye idijithali yeeprojekthi / iimveliso ayisebenzisayo.
Iimpawu ze-Copywriter
Iimpawu ezifunekayo ukuba ngumkopishi zifanayo, kungakhathaliseki ukuba yintoni uhlobo lomlobi osebenza kuyo.
Ngokomzekelo, abahlaziyi-copywriters kufuneka babe ngabantu obulula, njengoko umsebenzi wabo udla ngokugxekwa, utshintshile, okanye utshitshiswe. Kufuneka bazimisele ukufumana abanye imibono kunye nokuhlelwa. Bamele babe ne-creative streak, ngokukodwa ngokuthetha. Uninzi lwazo zonke zombini, iindidi zee-copywriters kufuneka ziqonde indlela yokusebenzisa nokuguqula ulwimi ukuze zithathe i-sales and attention.
Okucacileyo kwiNdima
I-copywriter ngokubanzi iqala malunga nomlinganiselo weeRandi ezingama-30K (i-$ 30,000usd) kwaye iyakwazi ukuphuma phezulu malunga nokuba kuphi, kuxhomekeke kwindlela ephakamileyo kwinqanaba elizimisele ukunyuka. Iintsuku zabo zisetyenziselwa imfashini yeofisi, kunye neentlanganiso ezithile, ukusebenzisana nabanye kunye nomsebenzi othile. Xa umntu ebhala ikopi kwi-arhente enkulu ye-ad okanye i-outlet, umsebenzi udlalwa ngokukhawuleza (iiprinta) kwiinkampani eziphakathi ukuya kwiinkampani ezinkulu kunye ne-ad agency eziye zaza zaza zaza zazinzisa ubudlelwane. Nangona kunjalo, oko akutsho ukuba umkopishi akayi kusebenza kwimikhankaso esekelwe kwiwebhu okanye iikhankaso ezincinci.
Inzuzo kunye neNzuzo yoLwazi lweNcwadi yoBume beNdlela
Eminye inzuzo kumsebenzi wokukopisha umsebenzi ngokuphathelele umsebenzi wokuzimela . Ngokomzekelo, ii-arhente zesikhangiso zithatha ukutsala abaxhasi abaninzi (cinga igama lomxholo / amagama omakhaya) kunokuba umcuphi we-freelance copywriter.
Ukongezelela, ukugqithisa nokuqheleka kwe-freelancing yinto. Ababhali bee-Freelance kufuneka bathengise ii-akhawunti kwaye baqoke iintlawulo, ngaphezu kokwenza umsebenzi weprojekthi, njengawo onke ama-freelancers. Iincwadi ze-Freelance copywriters zixhomekeke kwi-ebbs kunye nokuhamba kwemisebenzi ekhoyo, njengabo bonke abahlali be-freelancers. Omnye unokuntula iinshorensi yezempilo. Umsebenzi unokuba yedwa. Ezi zinto zixhalabisa ngokukodwa kwindawo yokuthengisa.
Nangona kunjalo, kukho ukufana okufanayo phakathi kwabakhophi be-freelance kunye nabalobi be-ofisi. Kuzo zombini iimeko, nayiphi na imfundo ayinakucinywa kwimakethe yokubhala. Umgaqo wokubhala ubanyanzeliswa xa umntu ebhalisa kwinkqubo yekholeji esemthethweni, kodwa uhlobo olufanayo lwemfundo lunokufunyanwa ngoqeqesho loqeqesho.
Ezi zombini iintlobo zabakopishi zifumana umsebenzi usebenzisa iipotifoliyo, ekwabelana ngeeprojekthi ezidlulileyo, iingcamango, kunye nokuqulunqwa kwabaqeshi nabaxhasi.
Kulapho unayo! Ngoku uxhobile ngolwazi olufanelekileyo ukufumana indlela yakho yokubhala i-copywriting!