Ziziphi iindidi zeMediya Ngaba abaBhali beFreelance bavelisa?
Abalobi be-Freelance abazifumana bebhalela kwiprogram ye-PR baya kwenza njalo ngeendlela ezimbalwa eziqhelekileyo ezibhaliweyo ezisetyenziswe njengombhobho phakathi komlobi we-PR kunye ne-newsletti yeendaba.
Ukulandela ezinye zeziqendu eziqhelekileyo ungayifumana ukubhala ngenjongo ye-PR:
Cwangcisa Ucebisi
Umcebisi wenkcazo yinto efana ngayo: isicatshulwa esifutshane esicetyisa umshicileli malunga nesiganeko (ngokuqhelekileyo) ukuba abaququzeleli banethemba lokuba i-press iya kubakho ize ibhale emva koko. Umcebisi we-press uzama ukuxubusha umdla kumbhali weendaba ngokubonelela ngamagqabantshintshi enkundleni, kunye neenkcukacha ezininzi ezifunekayo ukwenza ukuba umshicileli anentshisekelo, kodwa kungabikho baninzi ukuba abayi ku funeka baye kweso siganeko. Izihlandlo ezithoba kwishumi, esi siganeko ngenye inkomfa yenkomfa. Iingcebiso zinika imvelaphi, iinkcukacha zesehlakalo, ezinye iimbali zamabali, kunye neetasta ezifana nesoluhlu lwesithethi. Iseluleko siphumela ngaphambi komcimbi, ngelixa ukukhutshwa kwe- press kuphuma emva koko.
Letter Letter
Ileta enobumba ifana nomcebisi wenkcazo yokuba uzama ukwenza amajelo afake okuthile-ukubhala ibali kwinto ethile.
Ukwahlukana kukuba umgca ngokuqhelekileyo ibali ingcamango- kungekhona isiganeko sokuba intatheli abe khona. Iileta zeentente mazibe mfutshane, zivuselele, zivelele, zifumaneke. Esi siqwenga sithengisa kwintatheli kunye nomhleli wabo-kwaye ngoko umbhali uthengisa, naye.
Upapasho ndaba zekhampani
Ukukhululwa kwenkcazo kufaka isiganeko okanye kwenzeke ngendlela enokuthi intatheli enokukwazi ukunika uluntu ukhetha ukulandelelana nokubhala ibali.
Ukukhululwa kunika iinkcukacha, icatshulwa, iinkcukacha zoqha ga mshelwano kunye namanqaku anokubakho namaphuzu okujonga.
Ngaphambili
I- backgrounder isishwankathela imbali, iinjongo, kunye namanqaku athile anomdla kwintlangano, isiganeko, ukuphikisana okanye ukukhutshwa. Kunikelwe ukunyusa abantu njengongezwa kwiinkcukacha zokushicilelwa okanye iingcebiso, okumele zibe nobude kunye nesakhiwo esithile ukuze kungabikho ukugqithiswa kwintatheli. Ngenxa yoko, imvelaphi inikeza indawo ebalulekileyo ngolwazi olungakumbi. Iimvelaphi nazo zenza injongo yokubonisa intatheli ukuba umbutho okanye isiganeko sivumelekile, kwimeko apho engaziwayo okanye entsha kwindawo.
I-Op-ed
Ama-Op-eds amaqonga omude amaxesha amaninzi afakwe kwiphephandaba "eliphambene nephepha" (ngoko ke i-OPposite-EDitorial). Lawa ngamazwi angama-600, ixesha elide kunee-Letters to the Editor ezisekhasini lokuhlela. Nangona kungenjalo, ii-op-eds zivame ukubhalwa ngumntu onenkcazo-njengengcali yenkcazo, okanye inhlangano enesigxina kule mbambano, nangona ingaqulunqwa ngumlobi-ntatheli, umlobi wabasebenzi, okanye umqeshwa we-PR umntu . Ama-Op-eds anika isikhundla kumbandela kodwa angabandakanya izinto ezifana namabali abo, njl njl.
Ileta ku Mhleli
Incwadi eya kumhleli ngokuqhelekileyo ilungele uluvo olufutshane. Nangona kudla rhoqo kwiphepha elivela kuluntu jikelele, enye inokubonelelwa ngumbutho nge-PR / ebhaliweyo.
Ishiti yeenyani
Iphepha leenkcukacha lifana nomsebenzi kwi-backgrounder, nangona mhlawumbi mhlawumbi ingaphantsi, ifutshane, kwaye ingaphantsi kwengxelo kunokuba isethi yeendidi, umbutho okanye umcimbi. Kwakhona, iifayili zinyaniso zijoliswe ngakumbi kumanani, izibalo kunye namanani.
I-Press yeKhi okanye iMedia Kit
Ikiti yokushicilela yikiti yezahluko ezahlukileyo ezibonelelwa kumaphephandaba ngethemba lokuvelisa inzala kunye nenkcazo evela kumaphephandaba. Zingabandakanya nayiphi na okanye zonke izicatshulwa ezikulo khasi, kunye ne-FAQ, iifoto, iincwadana, imifanekiso, i-biographies njl njl. Ikethi yokushicilela isetyenziselwa ukufikelela kwi-press, kwaye ukuzisa umfanekiso omkhulu womntu okanye into , njengengxabano, umcimbi, umbutho okanye umcimbi ozayo.
Abalobi abaninzi kunye nabantu be-PR bafumana iindidi kunye nemveliso yokugqibela evuza kakhulu. Uninzi lweekiti zokushicilela ziye zafudukela kwi-intanethi okanye kwidijithali yokuboniswa kwexesha.
Iikholamu eziphindaphindiweyo
Kungangoko kunokwenzeka ukuba umntu we-PR, umbhali wabasebenzi, okanye u-freelancer omele umbutho unikezwa ikholomu ephindaphindiweyo kwimpapasho yeendaba. Ngokuqhelekileyo oku kukuxhamla ngolwazi olunzulu lwentlangano malunga nomxholo othize onobuninzi beembonakalo ezahlukeneyo kunye nezinto eziphathekayo zokubhala ngazo. Cinga, umzekelo, ukungenzi nzuzo okwenzelwe ukuphelisa intlupheko ngokusebenzisa isenzo somthetho. Umongameli wombutho unokunikezelwa kwikholamu eqhubekayo ekuxubusheleni ukuphuhliswa ngokubanzi kummandla.
Njengoko usenokwazi ukuphawula, isicatshulwa salezi ziqwenga zivame ukuthengisela intatheli, nethemba lokubhengezwa, okanye ukuchaphazela umbono kawonkewonke. Ukubhala ngaphakathi kwe-PR okanye i-journalism ngokuqinisekileyo kubonisa intsimi enemizila ebhaliweyo abanomdla kunye nabakhohlisayo. Ukuxelela ibali ngeendidi ezahlukahlukeneyo kukubalulekileyo ekutshintsheni umdla womlobi kunye nokufumana umxhasi wakho okanye intlangano yoluntu olufunayo.