Ngoko uqala ishishini, kwaye unengcamango enkulu yokuthengisa ngayo imveliso yakho. Kungaba nzima kakhulu xa uqala ukudibanisa inzwane yakho emanzini okuthengisa, ngoko kuthatha ixesha lakho ukuba unako, kwaye uqhelane neentlobo ezahlukeneyo zakhiwo zokuthengisa.
Kukho iindlela ezininzi zobunini bentengiso obunokufumaneka kubasomashishini bokwenza imali. Imodeli nganye yezoqoqosho inoluhlu lwazo lwezinto eziphathekayo kunye neengxaki . Ukukhetha uhlobo loshishino lokuthengisa luya kuxhomekeka ekubeni kutheni ufuna ukufumana ishishini, kunye nendlela ophila ngayo, intsapho, ubuntu kunye nento oyithengisayo. Ngaba uya kuba nabasebenzi, okanye ngaba uya kuba nje? Nazi ezimbalwa iintlobo eziphambili zobunini bokuthengisa kunye neenzuzo, ukungonakali, kunye nenkxaso yenkqubo nganye.
Umthengisi ozimeleyo nguye owakha ibhizinisi lakhe ukususela phantsi. Ukusuka kwinqanaba locwangciso loshishino ukuya kwithuba lokuvula, umnikazi wezentengiso ozimeleyo wenza konke. Unako ukuqesha abacebisi, abasebenzi kunye nabanye ukuba bancede kwimizamo yezoshishino. Amathuba awapheliyo. Kodwa lungiselela ukugqoka iinqwelo ezininzi kule ndlela yezoshishino, de ube nenzuzo ethile. Kungenzeka ixesha elide ngaphambi kokuba ukwazi ukuhlawula omnye umntu.
Olu hlobo lunegama elikhethekileyo kunye neengxaki eziza kuvezwa phakathi kolwandle lwamaqhosha okuthengisa. Kodwa, ukuba yenziwe ngokuchanekileyo, ingaba indawo ekhethiweyo yokuthenga abathengi bendawo.
02 - Ibhizinisi loRhwebo elikhoyo
Umntu ozuza okanye othenga ibhizinisi elikhoyo uthatha ubunini kunye noxanduva lomsebenzi onzima womnye umntu. Isiseko sele sisetyenziswe, kwaye i-baton idluliselwa kuwe. Oku kudla ngokuba yinkqubo kwishishini lentsapho, apho isizukulwana esinye sithatha kubazali babo abahlala phantsi. Kukho uxanduva olukhulu ekuqhubeni isithethe, ngakumbi xa abazali bakho bakha inkampani ngokwabo. 03 - Franchise
Ukuthenga i-franchise kukuthenga ilungelo lokusebenzisa igama, umkhiqizo, ingcamango, kunye nesicwangciso soshishino . I- franchisee iya kufumana imbonakalo yoshishino eliqinisekisiweyo kwishishini elimiselweyo. Qinisekisa ukuba usebhodini kunye nazo zonke iinkqubo zenkampani kunye noko zimiyo kuba uya kulindela ukumela ezo zithethe kwivenkile yakho. Yaye uyazi ukuba yiziphi iindleko oza kulindeleka ukuba uzibambe, kwaye xa inkampani yomzali iza kuhamba ngeendleko. 04 - Ulawulo
Abathengisi banokufumana imodeli yoshishino ye-dealer yelayisenisi njengomxube we-franchise kunye nomthengisi ozimeleyo. Umnikazi welayisenisi unelungelo (ngamanye amaxesha eli likhethekileyo) ukuthengisa umkhiqizo wemveliso. Ngokungafani ne-franchise, umthengisi angathengisa iintlobo ezahlukeneyo zeemveliso kwaye akukho ngokubanzi akukho mali kwilayisenisi. Abaphathi banokuthi bangaqatshelwa okanye bangabonwa njengomthengisi ogunyazisiweyo okanye ngoshishino lwenkampani. Cinga ngeemoto kunye namaloli njengomzekelo oqhelekileyo womthengisi. 05 - ILungu leLungu
Olu hlobo lwesitolo lufana ne-franchise okanye umthengisi ngaphandle kokuba udibaniso kwigama elingu-brand e likhulu malunga nokuthengwa kwamandla kwi-inventory kunye neenkonzo. Kulo mzekelo, awufaki phantsi kwezikhokelo eziqinileyo okanye imigaqo ukuba igcina isitolo sakho. Kwaye amaxesha amaninzi, akukho ne-% yeentengiso kufuneka uyihlawule inyanga zonke nje ngokuba ugcina ivolumu yokuthenga kwinqanaba elithile. Umzekelo wale nto uza kuyenza Yenza izitolo eziphathekayo eziphathekayo. Ezinye zalezi zitolo zinezixhobo zegadi, ezinye zinezobugcisa kunye nezigaba zokuzilibazisa, kwaye ezinye zijolise ekugqibeleni kwi-wood and hardware. Akukho namnye kubo obonakala ngokufanayo, kodwa bonke bafumana ithuba lokuthengiswa kweelayibhile kunye neendleko ezabelwana ngazo kwiintengiso.
06 - UkuThengiswa koNxibelelwano
Ukuthengiswa kwamanqanaba amaninzi (iMLM) okanye ukuthengiswa kwenethiwekhi yinkqubo yezoshishino apho ukuthengiswa kweemveliso kuxhomekeke kubantu abakwinethiwekhi. Akukho kuphela umkhiqizo othengiswayo, kodwa abanye abathengi bayabhalwa ukuthengisa loo mveliso okanye umgca womkhiqizo. Mhlawumbi alukho uhlobo loshishino oluya kuqwalasela xa luxubusha amashishini okuthengisa, kodwa i-Advocare (inkampani yenombolo ye-1 ye-MLM) isebenzisa lo mzekelo ngokuyimpumelelo kwiminyaka emininzi.
Olu hlobo lobunini bentengiso alufuneki ngaphambili kwesigcino sesitolo kwaye i-inventory yile kanye kwaye igcinwe yi-brand kwaye ayikho umthengisi.