Isitatimende soMsebenzi weNike

Yintoni iNgxelo yeNkampani yeNtetho yeNkampani?

U-Nike uthi imisebenzi yakhe yenkampani kunye nezitolo zayo zokuthengisa zizonke malunga nabadlali abaye bakhonza kunye nokuphefumlelwa kunye neendlela ezintsha ezinikezelwa ngabathengi. Ikomkhulu lehlabathi likaNike Inc. liseBeverton, eOregon. Ikomkhulu le-Nike EMEA (iYurophu, uMbindi Mpuma, kunye ne-Afrika) liseNetherlands.

I-Nike Corporation IiNkcazo kunye neTrivia

U-Nike waqala njengeMidlalo yeBlue Ribbon ngoJanuwari 25, 1964, ukuqaliswa kunye nokutshala imali e-$ 500 kumntu ngamnye wabalingani bakhe abasisiseko, uPhil Knight noBill Bowerman.

UPhil Knight wayengumqhubi ophakathi kunye nomncintiswano wenkundla kwiYunivesithi yaseOregon, kwaye uBill Bowerman wayengumqeqeshi wakhe. Idumela likaB Bowerman kunye nodumo lwaluyi-notch phezulu. Amadoda amabini aqalisa iMidlalo yeBlue Ribbon njengabasabalazi beembadada ezenziwe yi-Onitsuka nkampani yaseJapan. Umsebenzi wabo wokuqala wokuthengisa uthe wavulwa njenge-BRS isitolo eSanta Monica, eCalifornia ngo-1966. Emva koko u-Bowerman wakhulelwa umzekelo wendlela yokuguqula izicathulo eziza kudala ukukhwela kwindlela. Kuthiwayo ukuba ukuphefumlelwa kwaba ngumfazi wesinyithi somnxeba, okwakuthiwa akazange asinde kwizilingo zakhe zokuqala.

Ngokusekelwe kule ngcamango, iMidlalo yeBlue Ribbon yandise ngaphaya kwe-shishini lokusabalalisa ibhondi ukuba ibe ngumenzi wembadada ekuqaleni kwawo-1970. Inkampani ngokusemthethweni yaba yi-Nike, Inc. ngoMeyi 30, 1978, igama elibizwa ngokuba yingcamango yomqeshwa wokuqala wenkampani, uJeff Johnson. U-Nike ungumfazi ongumGrike wokunqoba.

Isitatimende seNike Mission

Isitatimende somthunywa kaNike sithi "ukuletha ugqozi kunye nokuvuselela kubo bonke abadlali kwihlabathi." Phawula i-asterisk emva "komdlali." Oku kwaxelwa ukuba yongezwa nguBill Bowerman ongumqambishelana, owachaza ukuba "ukuba unomzimba, ungumdlali." Ngamanye amazwi, Injongo kaNike kukukukhuthaza ukuba unobani uTom Brady, u-sprinter we-hobbyist okanye ufuna nje ukugqoka ijelo njengoko uhamba ngeendlela zakho zemihla ngemihla.

Izikhokelo ze-Nike ezi-11 eziphezulu

Ukongeza kwi-statement ye-mission ye-corporate, iNike ineemigaqo-nkqubo ekhokela kuyo ngokuthi "ama-11 aphezulu." Le migaqo ikhokela abasebenzi kuwo onke amanqanaba enkampani njengoko behamba ngomsebenzi wabo e-Nike kwaye bamele iNike Corporation emhlabeni jikelele.

Ama-11 amaninzi achaza kwaye akomelele isiko le-Nike:

1. Yimvelo yethu ukuvuselela.
2. I-Nike yinkampani.
3. I-Nike yintengiso .
4. Yenza lula kwaye uhambe.
5. Umboleki ugqiba.
6. Yiba siponji.
7. Vukana ngokukhawuleza.
8. Yenza into efanelekileyo.
9. Mfundisi izinto ezisisiseko.
10. Sino-mthetho - rhoqo.
11. Khumbula umntu (emva koBill Bowerman, umququzeleli weNike).

Umphathi weManfesto

U-Nike uye wavelisa oko kubiza uMphathi weManfesto, imigaqo yemigaqo-siseko echaza indlela abaphathi bayo bafanele baholele ngayo ngokugqwesa. Le migaqo-siseko iholele ekuqhubeni, umqeqeshi, ukuqhuba kunye nokukhuthaza.

Nike Namhlanje

U-Nike wagubha iminyaka engamashumi ama-50 ngonyaka ka-2014. I-corporation ayisayizibophelela ekuveliseni nasekuthengiseni izicathulo, sele iqaliswe kwisitya kunye nezixhobo eziphathekayo ezahlukileyo "logo". UMichael Jordan usalindele ukuba uyamkela umthengisi ocebileyo.