Yakha Iindaba eziPhakamileyo zeCandelo lokuThengisa ukuThengisa

Abahlalutyi be-Movie Bayayazi I-Best Best Yintoni eyenza ukuThengiswa kuphumelele

Iibhayisikobho zeBlockbuster zihlala zixhomekeke kwingcamango yembali ephakamileyo ephuhliswe kakuhle yiqela labadlali abanamakhono abanemifanekiso . Ixesha eliphakamileyo elifanelekileyo lifanelekileyo ekuthengiseni nasekukhangiseni kwaye kubaluleke ngokukodwa ukuhanjiswa kweentengiso kunye neevidiyo ezijikelezayo. Inkcazo yegama eliphakamileyo le ngcamango ayikho. UJeff Lyons weMagazini ye-Intanethi kwi- Script wabhala,

Ingqiqo ephakamileyo imayelana nencoko, loo nto iyakubamba nge-scruff entanyeni kwaye ayivumeli ukuba ihambe. Kubonakala kwimbali, ibali lebali eliphakamileyo lithatha ingcamango yomfundi okanye yombukeli, ivakalisa iingqondo zabo, bacela ukuba kuthekani ukuba baqale ukucinga ibali nangaphambi kokuba bafunde igama. Iqondo eliphezulu liqhuba ishishini lencwadi yoshishino, kunye nefilimu kunye nama-tv . " ~ Jeff Lyons, iSkripthi

Ukukhungathekiswa yimizamo engabonakaliyo yokuchaza ingcamango yembono ephakamileyo, uJeff Lyons uvelise inkcazo epheleleyo yembono ephakamileyo ebonakalayo njengendlela yokulinganisa iinjongo ezingayi kuhlolwa .

Iimpawu ezi-7 ze-High-Concept Idea ™ ezichazwe nguJeff Lyons zilandelayo:

• Izinga eliphezulu lokuzonwabisa
• Umgangatho ophezulu wokuqala
• Umgangatho ophezulu wobugcisa (ohlukileyo kunokoqobo)
• Ebonakalayo
• Iyakwazi ukugxila ngokucacileyo kwengqondo (ingcambu yeengcambu)
• Iithagethi ngabaphulaphuli ababanzi, abaqhelekileyo, okanye intengiso enkulu
• Uphawula "umbuzo othi"

Ukusebenzisa iziganeko ezi-7 ze-High-Concept Idea ukuThengisa

Iimpawu okanye iimpawu zengcinga ephakamileyo ephezulu ingaphathwa njengezikhombisi ngokuthengisa okanye kwiqela lezentengiso okanye ngumphandi weemarike onomdla ekufumaneni iingcamango zabathengi malunga nemibono yeengcamango eziphakamileyo. IiVideos zeentengiso ezihamba ngentsholongwane zibonakalisa iimpawu ezisixhenxe zeLyons ezigxibileyo, njengexabiso lokuzonwabisa, imvelaphi, imvakalelo, ihlabathi jikelele kunye nomxholo obonakalayo.

Ixabiso lokuzonwabisa - Ukuchonga ixabiso lokuzonwabisa-isikhangiso se-TV okanye i-video ye-intanethi ngokuqhelekileyo akunzima. Isalathisi esibalulekileyo senani lonwabo lokukhangisa liyinani lezabelo eziye zenziwe ngeempawu.

Ukuqala - Izindlela ezintsha, ezintsha ezintsha zeengcamango (nangona ingcamango ngokwayo ayiyinto entsha) ibonisa indlela yokuqala okanye indlela yokujonga ngayo.

Iingcali zokubhala zivame ukucatshulwa zithi akukho nali liyiyoqobo kwaye loo mabali aphinde athi kwakhona ngamaqela aqhelekileyo okanye awaziwayo. Enyanisweni, ukuqhelaniswa kwendalana kungabangela ukuba uzive ufanelekileyo.

Ukungafani - Amandla okuzikhethela kukuba unikezela okokuqala ukujonga into ethile kwaye ivelise ukuxabisa ngolunye uhlobo lwentlobo yalo mbono. ULyons wabhala ukuba, "ukungafani okugqithiseleyo kudlulele nakwimvelaphi" kwaye kubangela ukungahambelani kwimbono okanye ukuphunyezwa.

Imbonakalo ephezulu - Imbonakalo ebonakalayo yamanye amashishini ayinakuqondakala njengoko ivelisa imifanekiso kwaye idlala ngendlela ye-cinematic kwiingqondo zababukeli okanye abafundi. Ibali elibonakalayo elibonakalayo libonakala ngokubonakalayo kwimbonakalo enesicatshulwa esicwangcisekileyo esondelelene neengcamango eziphakamileyo.

Gxininisa ukugxilwa kwengqondo - Iimvakalelo ezibangelwa yimibono ephakamileyo ephakamileyo, kwaye akukho nto iphosakele ngayo ngenxa yokuzibandakanya okungaphantsi, okunyanisekileyo . Iimvakalelo ezinzulu zibandakanya umsindo, ukwesaba, ulonwabo, inzondo, umona, uvuyo, uthando, ukufutheka, intlungu, kunye nezinye. ULyons ugxininisa ukuba xa ingcamango ibonisa ingqalelo ecacileyo yengqondo, "ukubandakanyeka kunamandla, ngokukhawuleza, kwaye kunzulu."

Isibheno seNkqantosi okanye esiPhezulu -Iziphakamiso eziphakamileyo zibhenela abaphulaphuli ababanzi, abahlukahlukeneyo okanye intengiso enkulu.

Abaqhubi beengcamango eziphakamileyo zithandwa ngabantu, ukubhenkqiswa kwamatyala amaninzi, amaqhinga, okanye amaqhinga.

Ubangelwa "Kutheni Ukuba" Umbuzo - Umzekelo oquka " ukuthini ukuba" ukuqhelaniswa nokusebenza kukusebenza njengesikhonkco ukubamba nokugcina ingqwalasela yombukeli okanye umfundi . Ngokuqhelekileyo, isikhombiso siyinxalenye yokuqala okanye eyimbonakalo yembono ephakamileyo.

_Imithombo:

_{ULyons, J. (2015, Juni 20). I-Anatomy yeSigqeba sokuQala: Indlela yokuLawula ukuPhakamisa nokuPhuculwa kweNdaba ukuPhumelela kokuPhumelela. I-Focal Press.}

_{ULyons, J. (2012, Oktobha 30). Intetho Ethethayo: Umxholo Omkhulu-Ewe-Okwenyaniso Uthetha Into! Iskripthi (iSahlulo soBugcini beZibhalo).}