Imibuzo yophando iphendulwa kakuhle ngokusetyenziswa kweendlela
Ziziphi iindlela ezixubileyo?
Ukunyuka kwendlela edibeneyo , eyona gama yokudibanisa iindlela zokulinganisela kunye nokulinganisela , ngokuqhelekileyo kuthathwa njengelungele umzamo okongezelelweyo kwaye ufanele uhlawule imali.
I-caveat eyona nto iqinisekisiwe ukuba umbuzo wophando oceliwe uyakufanelekela ingqwalasela iya kuyifuna kwaye izibonelelo eziza kuyidla. Ngamanye amagama, umbuzo wophando lwemarike omdlalo omhle weendlela ezidibeneyo kufuneka ube ngumbuzo ofanelekileyo wokuphanda ukubuza , kwaye kufuneka ibe yithuba elifanelekileyo lokubuza umbuzo.
Isiseko soPhando lweeNkcazo zeMatriki
Abaphandi beemakethe basebenzisa uphando oluchanekileyo okanye oluthengisiweyo lwemakethe ukuphendula umbuzo othile , onokuthi ubonakaliswe ngendlela yeengcamango xa uphando lubonakala ngesakhiwo esisekelwe kwisiseko.
Ucwaningo oluchanekileyo lwemakethe luvelisa iziphumo ezibonakaliswe ngokwemigangatho:
- Umyinge
- Ipesenteji
- I-Rank-Top Rankings
- Ziqhwaba
- Amanyathelo okubalwa
Umthamo wochazo lweemarike ezichazayo ukubonakaliswa ngokwemigangatho yemilinganiselo isekelwe kwiingcamango zobugcisa, ezifana nobukhulu besampula kunye nokumelela , ukuthembeka, ukuthembeka nokunciphisa impazamo yokulinga.
Iinkcazo zoPhando lweMarike ezichazayo
Uphando lwentengiso olwenzelwe ukuvelisa iziphumo ezichazayo okanye ezaneleyo ngokuqhelekileyo lisebenzisa esinye sakhiwo sezinto ezimbini: idizayini yecala okanye i-longitudinal design.
Uyilo loPhando lweCandelo
Uphando lophando lweekhredithi oluphambene noluhlobo luhlobo lophando oluthile oluqhelekileyo olusebenzisa uphando uphando, ukuhambisa i-questionnaire kwisinye okanye iisampuli zabantu ngokubhekiselele kwixesha elinye elichaziweyo.
Izindlela zophando eziphambene nomnqamlezo zivumela ukusetyenziswa kwesicatshulwa sophando lwabathengi kwixesha elingaphezu kwesinye, kwaye ngamanye amaxesha kunye neesampuli ezivela kubemi abafanayo kunye ngamanye amaxesha kunye neesampula ezahlukileyo zabantu .
Cinga ngophando lwabathengi oluqhutyelwa ukuveliswa kwemveliso yomthengi into ekuthengiweyo kwindawo yokuthengiswa kweevenkile ezifana ne-Costco: Iisampuli zezinto ezithengiweyo ezithengiswayo zinikezelwa kubathengi ngexesha lokugcina ixesha, kwaye abathengi babuzwa ukuba ukugqiba uphando lwemibuzo emi-3. Abaphenduli bayakha isampuli esilungeleyo kuba nje kwenzeka ukuba bathenge kwivenkile yokuthengisa ngosuku apho iisampula zamahhala zemveliso entsha esetyenziswayo. Kwakungenakwenzeka ukuba uphinde uphendule isampula yabantu abahloliswe kuyo nayiphi na imini enikezelwayo ngemveliso. Esi sizathu sezizathu zokuthi uyilo lophando oluphambene noluhlu lubhekwa njengesicacisi somphendulela zabathengi kwimveliso emitsha.
Inkqubo yoPhando olude
Xa iimpendulo zeesampuli efanayo zabaphenduli zilandelwa ngophando lweemarike ngokuhamba kwexesha, uyilo lwezofundo lubhekiswa njengexesha elide.
Cinga uphando lwenkcazo olwenziwe ngumxhasi olwenziwa rhoqo ngenkampani: Abanye abaxumi baya kuba efanayo ngonyaka unyaka, kwaye uphononongo luya kusasazwa kubaphenduli ngexesha elifanayo ngonyaka ngamnye.
Ukugcina ezo mpawulo zophando lophando zifana nokubaluleka kwekhampani ukuvelisa nokubhekisela kwiimpawu ngokuhamba kwexesha. Iinkampani ezinomlinganiselo wokuhlawula imali ziyakwazi ukuthenga ukufikelela kwiphaneli yabathengi ukwenzela ukuba ungeze ukuzinza kwezocwangciso zengxowankulu. Oku kwenza inkampani igcine umunwe kwi-pulse yomvakalelo kunye nokuziphatha njengoko ihambelana nemveliso okanye uphawu. Iipaneli zabathengi zinganika iimbuyekezo zangeveki okanye zenyanga malunga nokuthenga kwabo kumcwaningi weemarike okanye kumthengi ngokuthe ngqo, oqhelekileyo kwiinkampani ezinkulu zeempahla ezixutywe ngabathengi njengeColgate-Palmolive, Johnson & Johnson, Procter & Gamble kunye ne-Unilever.
Umthombo
USolomon, MR, Marshall, GW, Stuart, EW, Smith, JB Charlebois, S., & Shah, B. (2013). Ukuthengisa: Abantu bokwenene, ukhetho lokwenene (4th yaseCanada ed.). Pearson Canada Inc.