Ukwahlukana okwenene phakathi kwezamashishini kunye nosomashishini
Xa ukukhula kenkampani kuqalisa ukuhla, iintlanganiso zebhodi zebhodi zikhula kwaye i-finger pointing iqala. Abaphathi bathi, "Sidinga isicwangciso esitsha! Sifuna ukuqasha abantu abangcono! Umsunguli, ukuba uhlala ejikelezile, uthi, "Sinabantu abaninzi, izibonelelo kunye nemali kunanini ngaphambili. Kodwa ngoku sikhulu kakhulu asikwazi ukuphuma kwindlela yethu!"
Ukugquma, umqeshwa wezobupolitika usebenzela i-buzzword eyaziwayo. "Abasomabhizinisi! Yintoni esiyidingayo ngama-entrepreneurs!" I-"hip" isigqeba sichaza ukuba oomashishini abaphakathi "bangaphakathi kwamashishini" abaya kulandela umzekelo wabo umsunguli.
I-intraventi, uthembisa, uya kubeka i-malaise yenkampani, ukubeka umngcipheko kumsebenzi wakhe ukuze enze izinto kwaye, uzimisele "ukwenza okulungileyo ukukhonza umthengi." Njengoko wonke umntu ekhangelele egumbini lalo msindisi onokukwazi ukukhula, bathini na?
Amagosa asebenzayo malunga netafile ayabela ngeendlela ezintathu ezahlukeneyo:
- Amehlo amaninzi abaphathi abheke phantsi ethemba ukuba le ngcamango ifa ngaphambi kokubenza batshintshe okanye bathathe amathuba.
- Amehlo omnini abheka phezulu kwaye ephuma ngefestile ekhumbula ngokuphathelele "iintsuku ezindala" xa egijimela inkampani encinci kwaye igxile. Ngaloo ndlela, wonke umntu wayengumsizi-ntlanzi "onomlilo kwizibilini zabo."
- Enye okanye mhlawumbi iiseti ezimbini zamehlo amancinci, akhanyayo, ebonisa ithemba lokuba ixesha labo liye laphula imithetho yeenkampani kunye nezopolitiki ezixhatshazelayo zivula amathuba abonileyo abavakalelwa kukuba abanakuziqhuba. Efanelekileyo, kodwa ngamanye amaxesha, aba bantu bayithatha umzuzu kwaye bavolontiya njengengqungquthela yeli qhinga elitsha lenkampani.
Kwenzekani? Ulawulo lukhetha umntu onqabileyo ukuba ulindele ukuba le "ngqongqele" iyanqoba. Ukuba ngaba yimpumelelo, ngaba lo mntu uza kuba yinkokeli yenkampani yekamva?
Ngakolunye uhlangothi, ngaba uya kushiya aze abe ngumrhwebi ngokwabo? Ngokuqhelekileyo, u-intanethi ohlaselayo "uyabethwa" ekungenisweni, kwaye "unyanzelekile" ukuba abuyele kwiqela lokuqala.
Naphezu kobubulungisa babo, kutheni abangaphumeli kwezoqoqosho bangaphumelelanga? Ngenxa yokwenza okulungileyo, amashishini amashishini abamba isibuko kwiontanga zabo, ebaphoqa ukuba bahlangabezane nento yabo kunye nenkampani yabo. Njengomntu oneminyaka eliphakathi, umlindi weveki esebenzisa iminyaka yokukhalaza, xa inkampani eqhubekayo izama ukuguqula ibhizinisi lokukhula, umfanekiso awuhle kakhulu.
Xa UyiNtengiso, Yintoni Okufanele Uyenze? Ngaba Ngaba Uyavuma Umngeni?
Ukuba wena, u-intrajista, unikwa ithuba elinjalo lokutshintsha, qwalasela oku. Unokuba nethuba lokuthatha umsebenzi wakho kwiindawo eziphakamileyo ngokukunceda ukuqhuba ikusasa lakho kwinkampani. Ingaba uceliwe ukuba uhlakulele imveliso, inkonzo, umzila okanye isicelo, ngaba uya kukwenza uphawu lwakho okanye utywine ingxaki yakho? Ngaba nawe:
- Ukuthatha umzuzu?
- Kudlula ithuba okanye, ushiye ukuba ube usomashishini?
Xa ufanele uthathe umzuzu: Ufanele uhambe ngawo xa:
- Abantu bakho abaxhamliweyo nabarhoxayo abaziva banamandla okwenza utshintsho olufunekayo kodwa wenza .
- Abantu bakho ngeyure abaxhuli umgangatho okanye ubuninzi bomsebenzi wabo kwimpumelelo yenkampani yakho okanye ukwanda kwimivuzo yabo kodwa uyayenza .
- Akukho mntu kwinkampani yakho, kubandakanywa nempahla yakho yokuthengisa, uye kwafuneka ukuba athengise ingcamango, umkhiqizo, okanye inkonzo ukwenzela ukuba wenze intlawulo yokuboleka imali kodwa unayo .
- Uyabona umbutho wakho uhamba uhamba kunye kodwa awukwazi .
Kufuneka udlule ithuba (kwaye mhlawumbi ube ngu-entrepreneur) xa ubona:
- Abanikazi bakho bakhuthazwa ngakumbi ngokukhusela ubutyebi babo kunokuba bakha ixabiso elitsha.
- Abanini bakho basongelwa, banobuthathaka kwaye abafuni ukutshintsha ngokwenene.
- Abangaphakathi bakhusela isimo sokulawula umbutho wakho.
- Intlungu yokuguqula intlangano yakho inkulu kuneentlungu zentlangano yakho engatshintshiyo.
Abashishini nabaShishini
Masijamelane nayo, xa phantsi kwengcinezelo yokukhula , imibutho yazo zonke iintlobo ibheka kwiingcambu zawo kunye nempumelelo yazo yangaphambilini yezimpendulo. Ukuvuselela ukukhula kwamashishini ngaphakathi kwintlangano ngokuqhelekileyo kubonisa umngeni onzima kunombutho okhulayo.
Ingakwazi kwakhona ukuvuselela umoya wayo woqoqosho kwaye uqhubeke ukhula nangona kunjalo?
Ngokuphendukela kubamabhizinisi, inkampani ithemba ukuba iyakwazi ukufumana iindawo ezilungileyo kakhulu kwihlabathi. Iyakwazi ukusebenza xa abanikazi belandela amanyathelo angentla angentla.
Uthini umahluko phakathi kwe-intraventi kunye nosomashishini?
Abaqeshisi, ngokucacileyo, baneziganeko ezifanayo njengoko usomashishini: ukugwetywa, ukuthanda, nokuqhuba. Ngokugqithiseleyo umzi-ntlanzi ubonakalisa yena, ngakumbi inkampani inyanzelekile ukuba ibhekane nokusebenza kwayo. Ukuba inkampani isekela, i-intravener iphumelela. Xa intlangano ingekho, i-intravener ihlala ihluleka okanye ishiya ukuqala iqela elitsha.
Wonke umntu osebenzayo unempawu zorhwebo ezinokuthi okanye zingagqithiseli kumsebenzi wobomi. Zibuze ukuba ungasondele kangakanani ukuba ngumrhwebi? Impendulo yakho iya kukunceda wenze isigqibo sokuba ufanele uhlale okanye ufanele uhambe!
U-Andrew J. Birol we-Birol Growth Consulting unceda abanikazi ukuba bakhulise amashishini abo ngokukhula ngokusemgangathweni kunye nokusetyenziswa kakhulu. Xhumana no-Andy ngo-440-349-1970 okanye iAndyBirol.com.